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题型:阅读选择 题类:常考题 难易度:普通

浙江省杭州市余杭区2016-2017学年九年级上学期英语期中考试试卷

阅读下列短文,从每题所给的四个选项 A、B、C、D中选出最佳选项。

C

    Although people everywhere seem to enjoy drinking coffee, they don't all have the same coffee culture. In Europe, for example, coffee shops are common places for people to meet friends and to talk while they drink coffee. On the other hand, places like this were not as common in North America in the past. Instead, people in North America liked to drink coffee in their homes with friends. The coffee culture in the USA changed when Starbucks (星巴克) coffee shops spread across the country.

    The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, in the USA. It was a small coffee shop that cooked its own coffee beans. The coffee shop's business did well, and by 1981 there were three Starbucks stores in Seattle.

    Things really began to change for the company in 1981. That year, Howard Schultz met the three men who ran Starbucks. Schultz worked in New York for a company that made kitchen equipment. He noticed that Starbucks ordered a large number of special coffee makers, which caused his great interest. Schultz went to Seattle to see what Starbucks did. In 1982, the original Starbucks owners hired Schultz as the company's head of marketing (市场营销).

    In 1983, Schultz traveled to Italy. The special environment of the espresso (浓咖啡) bars there caught his eyes. Back in the USA, Schultz created an environment for Starbucks coffee shops that was comfortable and casual, and customers everywhere seemed to like it. Starbucks began opening more stores across the USA. Then the company opened coffee shops in other countries as well. Today, there are more than 16,000 Starbucks coffee shops all over the world.

    However, that does not mean Starbucks has not had problems. In fact, many Starbucks stores have closed over the past few years. On the one hand, this is because there were too many coffee shops competing for business in one small area. On the other hand, stores in some countries closed because the coffee culture there did not match with the "feel the same everywhere" environment offered by Starbucks.

(1)、The underlined word "ran" in Paragraph 3 probably means "         ".
A、closed B、managed C、left D、sold
(2)、According to the passage, which is the right order for the following sentences?

a. This man helped to make Starbucks a huge coffee company.

b. Starbucks began as a small coffee company in Seattle in the USA.

c. He went to Seattle to learn about the company and later worked for it.

d. Howard Schultz noticed Starbucks ordered lots of special coffee makers.

A、a-b-d-c B、c-a-b-d C、b-d-c-a D、d-c-a-b
(3)、Why did so many Starbucks close in small areas?
A、Because the coffee in these places was too expensive. B、Because the style of the coffee stores seems the same. C、Because people like to drink coffee at home with friends. D、Because there were too many coffee shops in one place.
(4)、Which of the following shows the right structure of the passage? (P=Paragraph)
A、 B、 C、 D、
(5)、What's the best title for the passage?
A、The History of Starbucks. B、The Culture of Starbucks. C、The Popularity of Starbucks. D、The Environment of Starbucks.
举一反三
   For several years, Americans have enjoyed teleshopping—watching TV and buying things by phone.Now teleshopping is starting in Europe (欧洲).In a number of European countries, people can turn on their TVs and shop for clothes, jewelry, food, toys, and many other things.
Teleshopping is becoming popular in Sweden, for example.The biggest Swedish company sells different kinds of things on TV in 15 European countries, and in one year it made $100 million.In France there are two teleshopping channels, and the French spend about $20 million a year to buy things through these channels.
    In Germany, until last year teleshopping was only possible on one channel for 1 hour every day.Then the government allowed (允许) more telepshopping.Other channels can open for telebusiness, including (包括) the largest American teleshopping company and a 24-hour teleshopping company.German businessmen are hoping this new teleshopping will help them sell more things.
    Some people like teleshopping because it allows them to do their shopping without leaving their homes .With all the problems of traffic in the cities, this is an important reason.But at the same time, other Europeans do not like this new way of shopping.They call teleshopping “junk (垃圾) on the air”.Many Europeans usually worry about the quality (质量) of the things for sale on TV.Good quality is important to them, and they believe they cannot be sure about the quality of the things on TV.
    The need for high quality means that European teleshopping companies will have to be different from the American companies.They will have to be more careful about the quality of the things they sell.They will also have to work harder to sell things that the buyers cannot touch or see in person.

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