题型：阅读选择 题类：常考题 难易度：困难
浙江省湖州市长兴县2020届九年级上学期英语第三次月考
The "Double Eleven" Shopping Festival is coming again. Most stores have started discounting(打折) their goods. Now, if you take a careful look at the sale prices, you'll find that many of them end in "9" or "5.99 minutes." It's not common to say "Just give me 59 minutes" either. We are more likely to say "Just give me six minutes" and "just give me 60 minutes". Why do stores prefer the other way round?
According to Lee E. Hibbett, a professor of marketing, this pricing strategy(策略) has been around for about a century. No one knows who invented it. However, stores all like it. Prices that end in ".99" and "9" simply get more customers.
The strategy is based on the fact that we read from left to right. On a price tag(标签), the number on the far left impresses us the most. So, even though 5. 99 dollars is pretty close to 6 dollars, it's the "5" that impresses us most. A product that sells for 5.99 dollars just seems like a better deal than a similar one that sells for 6 dollars.
In a 2016 study, Hibbett asked a clothing company to raise the price of one of its dresses. He and his workmates all thought fewer people would buy the dress. The result, however, surprised them. Demand(销路) increased by a third when the price was raised from $ 34 to $ 39. Increasing the price from$ a4 to$ 44 made no difference.
So be careful with prices that end in ".99" or "9" if you want to save money!
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A. Spring Festival It falls on the first day of the first lunar month. On the eve of the festival, the whole family get together for a big dinner. People stay up to eat dumplings at midnight for good luck and health. People light fireworks, too. |
B. Mid-Autumn Festival It's on the 15th of the eighth lunar month. People enjoy the Lady in the Moon at night. Mooncakes are the traditional food. People eat them for family reunion and happiness. |
C. Lantern Festival It comes on the 15th of the first lunar month. It marks the end of the Spring Festival. On this day, people eat yuanxiao for good luck. Special activities include the display of lanterns and riddle solving. |
D. Dragon Boat Festival It's on the fifth day of the fifth lunar month. It's for the great poet Qu Yuan. People gather to watch the colourful Dragon Boat Races. People eat zongzi this day. |
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