阅读下列短文,从每题所给的A、B、C、D四个选项中,选出最佳选项。
I have been passionate
about sewing and fashion design since I was 12. Two years ago, I designed and
made a set of outfits from recyclable materials for a charity fashion show.
Through this highly meaningful and profound experience, I became sensitized to
the importance of protecting and preserving our environment when designing and
making fashion items, resulting in my founding an organization to promote
eco-friendly design and fashion.
My interest has led me to
research areas of fashion that have environmental implications. For example,
some popular clothing stores have announced merchandizing policies designed to
improve the environment. For those of us who are eco-conscious, it is incumbent
upon us to evaluate whether such policies are just a marketing ploy, or
represent genuine efforts to protect our environment.
Three chain-stores,
H&M, Urban Outfitters and Forever 21, have been promoting "green"
items. After I examined their products, I have concluded that H&M and Urban
Outfitters are truly helping the environment with their efforts, while Forever
21 seems to be using the 'go green' trend as a way to sell more products,
rather than genuinely help the environment.
Of these three stores,
H&M has the most extensive eco-fashion plans. It is already well on its way
to implementing its plans by increasingly blending organic cotton into their
garments, as well as putting fully organic cotton items on the market. The
store also belongs to the Organic Exchange Organization, which endorses growth
of organic cotton. To reduce the substantial harm from non-organic cotton
production, H&M is involved with the Better Cotton Initiative. Mindful of
the adverse effects of climate change, the store aims to minimize
transportation and energy usage. H&M labels their eco-friendly products
with an official symbol, the Flower, to represent a production system that is
less harmful than most traditional processes. Because of these actions and
policies, H&M is already well on its way to making a difference on the
environment.
With its Urban Renewal
brand, Urban Outfitter takes a different approach from H&M in promoting
eco-friendly fashion. The brand features women's apparel made from strictly
environmentally-friendly sources, such as vintage, dead stock, or surplus
clothing. Urban Renewal produces fashionable garments, and embraces being
eco-friendly through recycling.
Unlike the other two
stores above, Forever 21's eco-fashion efforts fall short; a cynic would say
their message is downright misleading. It promotes the "'green"
image, and yet many of their supposed eco-friendly products do not help the
environment. For example, it sells a "Think Green Tote" that,
according to the site, is meant "to send an environmentally friendly
message". However, it is made of 100% non-organic cotton which is one of
the most damaging fabrics to the environment, mostly because it requires
greater chemical intervention compared to organic cotton. Also, the "I
Love My Planet Tote" is supposed to "make a positive statement,"
but is also made of 100% cotton that is not organic. The only tote that is
environmentally-friendly is the "H81 Organic Cotton Tote" from
Forever 21's Heritage brand, made from 100% organic cotton. Now that Forever
21 has portrayed itself as being "green," it should start
"walking the walk."