In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead,with more tactics（策略）.

One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food（垃圾食品）later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

           When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

Beijing

Youth choir toper form

    The youth choir of China National Symphony Orchestra will soon perform classics including the Mexican folk song, The Golden Nightingale, and the Blue Danube, adapted from awaltz by Johann Strauss II. Pianists Zhao Lin and Wang Tianyang will join in the show.

7:30 pm, Jan 23.Forbidden City Concert Hall, inside Zhongshan Park, west of Tian'anmen Square, Xicheng district. 010-6559-8285.

Orchestra recitals

    The China National Center for the Performing Arts Orchestra led by conductor Lyu Jia will give two recitals, featuring works including Beethoven's Coriolanus Overture and Mozart's Symphonies No 40 & No 41 Jupiter. Cellist Wang Jian will join in the performances, playing Schumann's Cello Concerto in A minor, Op 129 andSaint-Saens' Cello Concerto No 1 in A minor, Op 33.

7:30 pm, Jan 15;2:30 pm, Jan 16. China National Center for the Performing Arts, No 2 WestChang'an Avenue, Xicheng District. 010-6655-0000.

Ballet from Paris

    Paris Opera Balletwill present two gala performances in the city. Besides highlights of classical ballet, such as Swan Lake and Manon, the program will also include modern pieces from the company's repertoire. The leading etoiles are Ludmila Paglieroand Karl Paquette.

7:15 pm, Jan 15-16.Shanghai Oriental Art Center, 425 Dingxiang Road, Pudong district.021-6854-1234.

Ensemble of swans

    Shanghai Ballet will present two performances of Swan Lake. The production choreographed by British artist Derek Deane has just completed a tour in 26 cities of the Netherlands. The spectacular production features an ensemble of 48 dancers.

7:15 pm, Jan 22-23.Shanghai Grand Theater, 300 Renmin Avenue, Huangpu district. 400-106-8686.

    Why do some people live to be older than others? You know the standard explanations: keeping a moderate diet, engaging in regular exercise, etc. But what effect does your personality have on your longevity?Do some kinds of personalities lead to longer lives?A new study in the Journal of the American Geriatrics Society looked at this question by examining the personality characteristics of 246 children of people who had lived to be at least 100.

    The study shows that those living the longest are more outgoing,more active and less neurotic (神经质的) than other people.Long-living women are also more likely to be sympathetic and cooperative than women with a normal life span.These findings are in agreement with what you would expect from the evolutionary theory: those who like to make friends and help others can gather enough resources to make it through tough times.

    Interestingly, however, other characteristics that you might consider advantageous had no impact on whether study participants were likely to live longer.Those who were more self-disciplined,for instance,were no more likely to live to be very old.Also,being open to new ideas had no relationship to long life,which might explain all those bad-tempered old people who are fixed in their ways.

    Whether you can successfully change your personality as an adult is the subject of a longstanding psychological debate.But the new paper suggests that if you want long life,you should strive to be as outgoing as possible.

    Unfortunately, another recent study shows that your mother's personality may also help determine your longevity.That study looked at nearly 28,000 Norwegian mothers and found that those moms who were more anxious, depressed and angry were more likely to feed their kids unhealthy diets.Patterns of childhood eating can be hard to break when we're adults,which may mean that kids of depressed moms end up dying younger.

    Personality isn't destiny(命运),and everyone knows that individuals can learn to change.But both studies show that long life isn't just a matter of your physical health but of your mental health.

    Thousands of persons in Peru are suffering from the disease cholera. Medical experts say it is the first time in their century that cholera has reached the western part of the world. The Untied States Centers for disease Control says the kind of cholera has been spreading throughout the world since 1961. It was discovered that year in Indonesia. Since the first case in Peru, more than sixteen thousand people have been affected and about one hundred have died.

    Cholera is caused by polluted food and water. People become infected (传染 ) when they eat the polluted food or drink the polluted water. If untreated immediately, they may die within hours. Most victims however , can be saved. treatment includes drugs and replacement of body fluids ( 液体) directly into the blood.

    Medical researchers have developed a vaccine ( 菌苗) medicines to protect against cholera. But the vaccine is only about 50% effective. And it protects against cholera for only about six months. Medical experts say the best way to fight cholera is to prevent it. They also say people should not eat uncooked food or food that has not been cooked long enough. People who live in areas where cholera has been found should wash their hands before eating and cooking. They should drink only water that has been boiled or made pure with chemicals.

    See a cell phone cover that you like on Taobao? Forget about placing an order, paying the bill online and waiting for days for it to be delivered to you. In the near future, you'll be able to get it in minutes just by hitting "print" on your computer. You might find it hard to believe that you could actually "print" an object as you would a picture. But it is not that hard to understand how it would work. Just as a traditional printer sprays (喷) ink onto paper line by line, modem 3-D printers spread material onto a surface layer by layer, from the bottom to the top, gradually building up a shape.

    Instead of ink, the materials the 3-D printer uses are mainly plastic, resin (树脂) and certain metals. The thinner each layer is — from a millimeter to less than the width of a hair —the smoother and finer the object will be. This may sound like a completely new technology, but the truth is that 3-D printing has been around since the late 1980s. Back then, it was barely affordable for most people, so few knew about it.

Last year, though, saw a big change in the 3-D printing industry — printers became much cheaper. For example, 10 years ago a desktop 3-D printer might have cost £20,000, while now they cost only about £ 1,000, according to the BBC. Taken out of the factory and introduced to more diverse and common uses, 3-D printing can create just about anything you can think of — flutes (笛子), bikinis, jewelry, aircraft parts and even human organs. In fact, scientists from Cornell University in New York have just made an artificial ear using a 3-D printer, according to Science Daily. The fake ear looks and acts exactly like a natural one.

    However, as 3-D printing becomes more common, it may bring about certain problems —such as piracy. "Once you can download a coffee maker, or print out a new set of kitchen utensils (餐具) on your personal 3-D printer, who will visit a retail (零售的) store again?", an expert in 3-D printing told Forbes News. Even more frightening, what if anyone in the world could use a 3-D printer to print out a fully functioning gun?

    We've all experienced the feeling that comes when your phone makes a sound to tell you that its battery level is low. It often comes at the worst times—when you're out on a trip and don't have a charger（充电器）, or when you're expecting an important phone call.

    Indeed, this feeling is so common that South Korean electronics manufacturer LG has given it a name: low battery anxiety（低电量焦虑）.

    According to a survey of 2,000 US adults conducted by the company last year, 90 percent of respondents said that they panic if their battery level reaches 20 percent or lower. And last month, UK telecommunications service provider found that around 15. 5 million Britons live in “constant fear” of their mobile phones running out of power, according to a survey by the company.

    “The problem is not about being unable to make calls, but is rooted in the fact that smartphones are now where we store digital memories,” noted the Daily Mail, However, battery worries don't just affect smartphone lovers. Many owners of electric vehicles also suffer from so-called “range anxiety”. This refers to the concern that the vehicle may not make it to its destination before the power runs out. Meanwhile, it isn't just low power that people worry about. A study carried out by South Korea's Sungkyunkwan University and China's City University of Hong Kong found that many of us also worry about not having constant access to our phone.

    This condition is known as homophobia, short for “ no mobile phone phobia（恐惧症）”. Symptoms include feeling uncomfortable when access to one's phone isn't possible, being unable to turn off your phone, and constantly topping up the battery to make sure it never dies.

    So, why do so many people treat their smartphone with such importance? The reason may be that they keep us connected to the people around us, and if we're unable to use our phone, we feel like we're cut off from our social life.

    With products with bigger batteries being released all the time-such as Xiaomi's Mi Max smartphone range or Tesla's Model S cars-battery anxiety may hopefully soon be a thing of the past.