The Women's Institute is urging supermarkets to do more to help consumers reduce their home food waste, after a survey of its own membership showed widespread confusion about “best before” and “use by” labeling(标签) on packaging.

    Its new analysis of products on supermarket shelves found that “once-opened” instructions were often contradictory and often failed to make clear whether they were a guide to food safety or quality. Only 45% of 5,000 WI members surveyed understood that best-before dates were a sign of food quality, while 26% did not understand that the more important use-by dates were a decisive guide to food safety.

    In its report on food waste, the WI said supermarkets were “potentially contributing to home food waste by leading customers to buy more food than they need, and giving conflicting and confusing on-pack information that leaves customers unsure about how long a product remains safe to eat in the home setting”. The 42-page report is part of the WI's ongoing campaign to reduce food waste. To underline the point about conflicting information, it cites(引用) a can of Sainsbury's own-brand sweetcorn advising consumers to eat it within one day of opening, while a similar tin from Waitrose gave consumers two days to finish it. Green Giant sweetcorn, however, has no specified date for eating once opened.

    Marylyn Haines Evans, chair of the Women's Institute's public affairs said: “WI members are some of the more informed members of society about food and cookery, but they are still confused about food labelling and 'once-opened' information. So we would like supermarkets to extend the amount of time that consumers have to use a product in their homes by making all of their once-opened instructions on product packaging consistent, and completely remove once-opened instructions on products where food safety is not an issue.”

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    While your pet fish may appear to be unaware of your presence, chances are that it knows you extremely well and can probably even identify you from a crowd of human faces!

    To test if this was accurate, some scientists decided to study archerfish（喷水鱼）. These animals don't have a sophisticated（复杂的）brain that is necessary to recognize the slight differences between human facial features.

    They began by presenting four archerfish with images of two human faces. Initially, the fish spit at both. However, they soon learned spitting water at the one selected by the researchers earned them a food treat. After that, they focused primarily on that image. The researchers then took the experiment one step further by introducing 44 other human faces to the mix.

    To the researcher's astonishment, the trained archerfish were able to recall the learned image almost 81% of the time. And this accuracy improved to 86% when the researchers made the identification even harder, by replacing the colored photos with a set of black and white images and hiding the shape of the head.

    The results of the study suggest that though having tiny brains, archerfish may have developed high visual discrimination abilities. While it is contrary to the previous theory that a sophisticated brain is necessary to recognize human faces, the researchers believe they do not recognize faces by recalling complex facial information like gender and identity, but more likely by discriminating between detailed  patterns. Even so, the fact that these archerfish could “remember” those faces demonstrates that they have an impressive memory for details that lasts much longer than the originally-thought 3 seconds!

    This is not the first time researchers have realized how “smart” fish are. Previous studies have shown that fish can recognize those fish they have “socialized” with previously, and even recall complex three-dimensional maps of their surroundings.

Save the Animals

    Animals are natural resources(资源）that people have wasted all through our history.

    Animals have been killed for their fur and feathers(羽毛), for food, for sport, and simply because they were in the way. Thousands of kinds of animals have disappeared from the earth forever. Hundreds more are on the danger list today. About 170 kinds in the United States alone are considered in danger.

    Why should people care? Because we need animals. And because once they are gone, there will never be any more. Animals are more than just beautiful or interesting. They are more than just a source of food. Every animal has its place in the balance(平衡)of nature. Destroying one kind of animal can create many problems.

    For example, when farmers killed large numbers of hawks(鹰), the farmers stores of com and rain were destroyed by rats and mic. Why? Because of hawks ate rats and mice that multiplied(繁殖)quickly

    Luckily, some people are working to help save the animals. Some groups raise money to let people know about the problem .And they try to get the governments to pass laws protecting animals in danger.

    Quite a few countries have passed laws. These laws forbid(禁止)the killing of any animals or plants on the danger list. Slowly, the number of some animals in danger is growing

    Sparrow is a fast－food chain with 200 restaurants. Some years ago，the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining，the chain was generally in an unhealthy state. With more and more fast－food concepts reaching the market，the Sparrow menu had to struggle for attention. And to make matters worse，its new owner had no plans to give it the funds it required.

    Sparrow failed to grow for another two years until a new CEO，Carl Pearson，decided to build up its market share. He did a survey，which showed that consumers who already used Sparrow restaurants were extremely positive about the chain，while customers of other fast－food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

    Pearson faced a battle over the future of the Sparrow brand. The chain's owner now favored rebranding Sparrow as Marcy's restaurants. Pearson resisted，arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success，rather than customers' spending power. Finally, the owner accepted his idea.

    The campaign itself changed the traditional advertising style of the fast－food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product，the intention was to put Sparrow in the hearts of potential customers.

    Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example，he offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额).

    These efforts paid off，and Sparrow soon became one of the most successful fast－food chains in the regions where it operated.

    The fiddler crab (蟹) is a living clock. It indicates the time of day by the colour of its skin, which is dark by day and pale by night. The crabs changing colour follows a regular twenty-four hour plan that exactly matches the daily rhythm (节奏) of the sun.

    Does the crab actually keep time, or does its skin simply answer to the sun's rays, changing colour according to the amount of light strikes it? To find out, biologists kept crabs in a dark room for two months. Even without daylight, the crab's skin colour continued to change exactly on time.

    This characteristic(特性) probably developed gradually in answer to the daily rising and setting of the sun, to help protect the crab from sunlight and enemies. After millions of years it has become completely regulated (受控制) inside the living body of the crab.

    The biologists noticed that once each day the colour of the fiddler crab is especially dark, and that each day this happens fifty minutes later than on the day before. From this they discovered that each crab follows not only the rhythm of the sun but also that of the tides (潮水). The crabs period of greatest darkening is exactly the time of low tide on the beach where it was cought!