Henry Ford was born on a farm on July 30th, 1863. The farm was near the city of Detroit.

    Henry was always interested in machines. He enjoyed fixing clocks.And he helped repair farm equipment. When Henry was sixteen years old, he left the family farm and went to Detroit to learn more about machines. Henry used what he learned from work to develop engines. In 1903, he was ready to start building cars for the public. On July 15th, 1903, a man named Doctor Pfenning bought the first car from the Ford Motor Company.

    The sale to Doctor Pfenning was the beginning of a huge number of requests for Ford cars.By the end of March, 1904, almost 600 Ford cars had been sold. At the start of 1905, the Ford Motor Company was producing 25 cars each day.

    Henry Ford was sure the future of the automobile industry was in a low-priced car for the general public. He said then, and many times after,“I want to make a car that anybody can buy.”

    In 1907, Henry Ford said: "I will build a motor car for the great mass of people. 1t will be large enough for the family, but small enough for one person to operate and care for. It will be built of the best materials. It will be built by the best men to be employed. And it will be built with the simplest plans that modern engineering can produce. It will be so low in price that no man making good money will be unable to own one.”

    The word advertising refers to any kind of public announcement that brings products and services to the attention of people. Throughout history, advertising has been an effective way to promote(促进)the trading and selling of goods. In the Middle Ages, merchants employed "town criers" to read public messages aloud to promote their goods. When printing was invented in the fifteenth century, pages of advertisements(ads)could be printed easily and were either hung in public places or put in books.

    By the end of the seventeenth century, when newspapers were beginning to be read by more people, printed materials became an important way to promote products and services. The London Gazette was the first newspaper to set aside a place just for advertising. This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchants.

    Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. Everything, from clothes to drinks, was promoted with clever methods such as repetition of the firm's name or product, words organized in eyecatching patterns, the use of pretty pictures and expressions easy to remember.

    Near the end of the nineteenth century, companies that were devoted to the production of ads came to be known as "advertising agencies(广告商)．"The agencies developed new ways to get people to think of themselves as members of a group. Throughout the twentieth century, advertising agencies promoted consumerism(消费主义)as a way of life, spreading the belief that people could be happy only if they bought the "right" products.

    John D. Rockefeller once said, “The ability to deal with people is as purchasable a commodity (日用品) as sugar or coffee. And I will pay more for that ability than for any other under the sun. ”

    Wouldn't you suppose that every college in the land would conduct courses to develop the highest-priced ability under the sun? But if there was one, it would not escape my attention.

    The University of Chicago conducted a survey to determine what adults want to study. That survey cost $ 25,000 and took two years. The last part of the survey was made in Meriden, Connecticut. It had been chosen as a typical American town. Every adult in Meriden was interviewed and requested to answer 156 questions such as “What is your business or profession? Your education? How do you spend your spare time? What is your income? Your hobbies? Your ambitions? Your problems? What subjects are you most interested in studying?” and so on. That survey revealed that health is the prime interest of adults and that their second interest is people; how to understand and get along with people; how to make people like you; and how to win others to your way of thinking.

    So the committee conducting this survey decided to conduct such a course for adults in Meriden. They searched for a practical textbook on the subject and found none. Finally they approached one of the world's outstanding authorities on adult education and asked him if he knew of any book that met the needs of this group. “No,” he replied, “I know what those adults want. But the book they need has never been written.”

    I knew from experience that this statement was true, for I myself had been searching for years to discover a practical handbook on human relations. Since no such book existed, I have tried to write one for use in my own courses. And here it is. I hope you like it.

    Parents and kids today dress alike, listen to the same music, and are friends. Is this a good thing? Sometimes, when Mr. Ballmer and his 16-year-old daughter, Elizabeth, listen to rock music together and talk about interests both enjoy, such as pop culture, he remembers his more distant relationship with his parents when he was a teenager.

    “I would never have said to my mom, 'Hey, the new Weezer album is really great. How do you like it?''' says Ballmer. “There was just a complete gap in taste.”

    Music was not the only gulf. From clothing and hairstyles to activities and expectations, earlier generations of parents and children often appeared to move in separate orbits.

    Today, the generation gap has not disappeared, but it is getting narrow in many families. Conversations on subjects such as sex and drugs would not have taken place a generation ago. Now they are comfortable and common. And parent-child activities, from shopping to sports, involve a feeling of trust and friendship that can continue into adulthood.

    No wonder greeting cards today carry the message, “To my mother, my best friend.”

    But family experts warn that the new equality can also result in less respect for parents. “There's still a lot of strictness and authority on the part of parents out there, but there is a change happening,” says Kerrie, a psychology professor at Lebanon Valley College. “In the middle of that change, there is a lot of confusion among parents.”

    Family researchers offer a variety of reasons for these evolving roles and attitudes. They see the 1960s as a turning point. Great cultural changes led to more open communication and a more democratic process that encourages everyone to have a say.

    “My parents were on the 'before' side of that change, but today's parents, the 40-year-olds, were on the 'after' side,” explains Mr. Ballmer, “It's not something easily accomplished by parents these days, because life is more difficult to understand or deal with, but sharing interests does make it more fun to be a parent now.”

    In its early history, Chicago had floods frequently, especially in the spring, making the streets so muddy that people, horses, and carts got stuck. An old joke that was popular at the time went something like this：A man is stuck up to his waist in a muddy Chicago street. Asked if he needs help, he replies, "No, thanks. I've got a good horse under me."

    The city planner decided to build an underground drainage （排水） system, but there simply wasn't enough difference between the height of the ground level and the water level. The only two options were to lower the Chicago River or raise the city.

    An engineer named Ellis Chesbrough convinced the city that it had no choice but to build the pipes above ground and then cover them with dirt. This raised the level of the city's streets by as much as 12 feet.

    This of course created a new problem: dirt practically buried the first floors of every building in Chicago. Building owners were faced with a choice: either change the first floors of their buildings into basements, and the second stories into main floors, or hoist the entire buildings to meet the new street level. Small wood-frame buildings could be lifted fairly easily. But what about large, heavy structures like Tremont Hotel, which was a six-story brick building?

    That's where George Pullman came in. He had developed some house-moving skills successfully. To lift a big structure like the Tremont Hotel, Pullman would place thousands of jackscrews （螺旋千斤顶） beneath the building's foundation. One man was assigned to operate each section of roughly 10jackscrews.At Pullman's signal each man tured his jackscrew the same amount at the same time, thereby raising the building slowly and evenly. Astonishingly, the Tremont Hotel stay open during the entire operation, and many of its guests didn't even notice anything was happening.

    Some people like to say that every problem has a solution. But in Chicago's early history, every engineering solution seemed to create a new problem. Now that Chicago's waste water was draining efficiently into the Chicago River, the city's next step was to clean the polluted river.

Something Fun

    A person is on trial for murder in a court room in Oklahoma. There is strong evidence indicating that he is guilty（有罪的）. However, the body is not found.

    In the defense's (辩护方) closing speech, the lawyer, knowing that his client (委托人) is guilty and that it looks like he'll probably be seriously punished, decided to play a clever trick.

    "Ladies and gentlemen of the jury (陪审团), I have a surprise for you all," the lawyer says as he looks at his watch. "Within one minute, the person assumed dead in this case will walk into this court room," he says and he looks towards the court-room door. The jury, somewhat surprised, looks at the door eagerly. A minute passes. Nothing happens.

    Finally the lawyer says, "Actually, I made up the previous statement. But you all waited with expectation. I, therefore, put it to you that there is a reasonable doubt in this case as to whether anyone was killed and insist that you pass a judgment of not guilty."

    The jury, clearly confused, back off to discuss.

    A very few minutes later, the jury returned and one of them pronounces a verdict (裁决) of guilty.

    "But how?" asks the lawyer in surprise  "You must have had some doubt; I saw all of you stare at the door."

    Answers the jury member, "Oh, we did look. But your client didn't."