Several safari camps operate as the base for this adventure, providing unique rides twice a day to explore deep into the delta. The camps have excellent horses, professional guides and lots of support workers. They have a reputation for providing a great riding experience.

              The morning ride, when the guides take you to beautiful, shallow lakes full of water lilies, tends to be more active. It is unlike any other riding experience. With rainbows forming in the splashing water around you and the sound of huge drops of water bouncing off your body and face. It is truly exciting. You are very likely to come across large wild animals, too. On horseback it is possible to get quite close to elephants, giraffes and many other animals. The sense of excitement and tension levels rise suddenly though, as does your heart rate, as you move closer to them.

              In the evening, rides are usually at a more relaxed and unhurried pace. With golden light streaming across the grassy delta and the animals coming out to eat and drink. Sedate though they are, rides at this time of day are still very impressive. As the sun's rays pass through the dust kicked up by the horses, the romance of Africa comes to life.

              Back at the camp you can kick off your boots and enjoy excellent food and wine. Looking back on your day, you will find it hard to deny that a horseback Safari is as close as you will ever come to answering the call of the wild.

    How could you be "just ahousewife" when the basic social unit of society depends on you and yourservice? A housewife works for the longest hour, supporting your husband, childstudies, caring for eld-ers, managing finances, paying bills, grocery shopping,cooking according to individual taste, cleaning, etc. A housewife could beanyone: daughter, wife, mother, teacher, financial advisor, fashion designerand nurse, gardener, driver, cook, and so on. Don't think you are not being paid for it.  You get the re-ward that no money canoffer-the love and affection of your family, their trust in you, ahappy home and your own satisfaction.

    It is you who choose to be in thisoccupation, willingly or for any other reason. After a busy day, all wait to return to the comfortable home set by you.They know you will be there to absorb all their stress and tiredness and relaxthem. Would the life have been the same had you been working outside to earnsome money? Would you along with your family have been able to buy all thecontent in life that you are enjoying now with that money?

    Respect yourself for what you are. Introduce yourself to the world with the same dignity. The world understandsthe importance of your job; it's time to make them accept it. Introduceyourself with pride and with twinkle in your eyes "I am a housewife".Kick that "just" out.

    When I was a little child, my parents divorced, making my mother a single parent. We had little money, but my mom gave me a lot of love. Each night, she sat me on her lap and spoke the words that would change my life, "Kemmons, you are certain to be a great man and you can do anything in life if you work hard enough to get it."

    At fourteen, I was hit by a car and the doctors said I would never walk again. Every day, my mother spoke to me in her gentle, loving voice, telling me that no matter what those doctors said, I could walk again if I wanted to do it badly enough. She drove that message so deep into my heart that I finally believed her. A year later, I returned to school—walking on my own!

    When the Great Depression（大萧条）occurred, my mom lost her job. Then I left school to support the family. At that moment, I was determined never to be poor again.

    My real change occurred on a vacation I took with my wife and five kids in 1951. I was angry that the second-class hotel charged an extra $2 for each child. That was too expensive for the average American family. I decided to open a motel（汽车旅馆）for families that would never charge extra for children. There were plenty of doubters at that time.

    Not surprisingly, mother was one of my strongest supporters. We experienced a lot of challenges. But with my mother's words deeply rooted in my soul, I never doubted we would succeed. Fifteen years later, we had the largest hotel system in the world—Holiday Inn. In 1979 my company had 1,759 inns in more than fifty countries with an income of $ 1 billion a year.

    You may not have started out life in the best situation. But if you can find a task in life worth working for and believe in yourself, nothing can stop you.

    One Moore Elementary school teacher is showing students the importance of communication through “shout-outs”. Third Grade Moore Elementary Teacher Lindsey Winders said a shout-out is a compliment(称赞) that students can say or write down. “Like, 'hey I noticed you doing a really great job solving your math problems yesterday. I wanted to make sure you know that I saw you do that,'” Winders said.

    Winders said she makes sure she is giving shout-outs to her students every day. “I might write them a sticky note, or write them a quick little note in their planner. I might just say it to them on their way into the classroom or on their way out of the classroom, but most importantly I try to do it every day,” Winders said.

    In addition to the compliments, Winders has the students greet(问候) each other every morning during morning meeting. She will have students give examples to the class of how to communicate in different settings(场景). Third grade student Nayelli Moranchel said she had given at least six shout-outs this year. “It makes me happy, because they always write something back,” Moranchel said.

    Recently, Winders took it one step further and wrote a personalized note on each of her students' desk. “In our classroom, sometimes it can be challenging for me to give a compliment or a shout-out to each and every one of them in a way that feels equal(平等的) and valuable at the same time. So I decide that there is no better way than leaving a note on their desk that can stay for as long as they wants it to,” Winders said.

    Winders said it is encouraging when she sees her students copy the act, and give each other compliments without her guidance(指导).

    A bright yellow “M” tells you that it's a McDonald's restaurant; we also associate the cheerful theme tune “I'm Lovin' It” with the famous US fast food.

A brand's music has a similar effect on its customers as its logo. “It appeals directly to the heart, where consumers' decisions are really made,” wrote Marketing Week.

This is probably why companies from around the world have recently focused more on building a “sonic (声音的) identity”.

    An example is the software company Tencent QQ. Since 2014, this Chinese company has been trying to trademark (申请商标权) its “Di-Di-Di-Di-Di-Di” notification sound. The trademark was finally approved on Nov 15, which means that Tencent's “Di-Di-Di-Di-Di-Di” notification sound is now protected by law and can only be used by QQ.

    Sound and music can also help tell stories. In Game of Thrones (《权力的游戏》) there are so many characters that it is difficult to memorize them all. So, they wrote melodies (旋律) specific to each family. The result is that characters do not only look familiar, but sound familiar too.

    “I think a huge reason why sound inspires action is that, on an unconscious level, we are always listening,” Lauren Nagel, executive creative director at Pandora Media, told GeoMarketing. “You can close your eyes, but you can't shut your ears.”

    Experts like to say the best form of exercise is whatever kind you'll actually do. But that may not always be the case; new research finds that people who combine exercise with their social lives may be at an advantage over solitary（独自） exercisers. Tennis, badminton and soccer are all better for longevity(长寿) than cycling, swimming, jogging or gym exercise, according to the research.

    The study was based on data from about 8,500 adults who were part of the Copenhagen City Heart Study. They completed a health and lifestyle questionnaire, which included questions about type and frequency of physical activity, and were monitored by the researchers for around 25 years, a period during which about 4,500 of the subjects died.

    Tennis came out on top in the research. Compared with people sitting all day, those who reported playing tennis as their main form of exercise could expect to add 9.7 years to their life time, followed by badminton (6.2 years), soccer (4.7 years), cycling (3.7 years), swimming (3.4 years), jogging (3.2 years) and health-club activities (1.5 years).

    Tennis likely took the top spot because "it's very interactive," says study co-author Dr. James O'Keefe, a physician at Saint Luke's Mid America Heart Institute. "At every point you're talking. It's just a very natural way to emotionally bond with people, besides getting your exercise." But he adds that the study may not have been able to fully account for the fact that wealthier, better-educated people—who tend to be healthier to begin with—may be more likely to play tennis.

    Activities like running and weight lifting still extend your life and offer plenty of other health benefits. But for the best possible benefits, O'Keefe says gym-goers may want to consider combining those workouts with activities that foster social connection.

    O'Keefe, whose exercise typically includes running and weight lifting, says he's even changed his own behavior because of the study: he and his family have taken up badminton.

    "You can't play badminton without feeling like a kid again," he says. "It's just pure fun."