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题型:阅读理解 题类:常考题 难易度:普通

甘肃省静宁县第一中学2018-2019学年高二下学期英语期末考试试卷

阅读理解

If you want to convince the boss you deserve a pay rise or promotion, the solution could be simple — eat the same food as they do. Psychologists have discovered managers are much more likely to instantly trust us if we choose the same dishes as them.

    During experiments, discussions over wages and work conditions were much more successful if both sides chose to snack on the same treats. And shoppers were much more likely to buy a product advertised on TV by someone eating a similar food to them at the time.

The reason is thought to be the so–called similarity attraction theory — where people tend to like others who have similar tastes or habits to themselves. But this is believed to be one of the first studies highlighting the role of food in this relationship. Researchers at Chicago University in the US conducted a series of experiments to examine food's role in earning trust.

In a test, participants were told to watch TV — where someone pretending to be a member of the public praised a certain product. The volunteers were given Kit Kat bars to nibble, while the TV people ate either a Kit Kat or grapes as they talked.

    The results showed viewers were much more likely to express an interest in buying the product if the TV showed the other person eating a Kit Kat too. The researchers added, "Although similarity in food consumption is not a sign of whether two people will get along, we find consumers treat this as such. They feel more trusting of those who consume as they do. It means people can immediately begin to feel friendship and develop a bond, leading to smoother transactions from the start."

    Harley Street psychologist Dr. Lucy Atcheson said it was already known that wearing similar clothes could instantly create trust. But this was the first report that food had the same effect. She said, "This is really interesting. It makes sense as people feel they have common ground and can trust the other person. That means negotiations are more likely to be successful."

(1)、According to the passage, customers are likely to buy a product from a dealer who     .
A、advertises his products on TV B、has the same taste as them C、reduces the price of his products D、pays attention to the quality of his products
(2)、The experiments conducted by researchers at Chicago University show that     .
A、food plays an important role in earning people's trust B、bosses like employees that have the same taste as them C、people who have similar tastes to their boss's earn more D、people have less interest in buying products advertised on TV
(3)、What can be inferred from the passage?
A、People who eat similar food are more likely to trust each other. B、People will get along with each other if they like to eat similar things. C、The effect of wearing similar clothes hasn't been proved by researchers. D、People are more likely to make friends with those wearing the same clothes as them.
(4)、Which of the following sayings can be an example of the similarity attraction theory?
A、Honesty is the best policy. B、All good things come to an end. C、Birds of a feather flock together. D、Where there is a will, there is a way.
举一反三
阅读理解

    As Internet users become more dependent on the Internet to store information, are people remember less? If you know your computer will save information, why store it in your own personal memory, your brain? Experts are wondering if the Internet is changing what we remember and how.

    In a recent study, Professor Betsy Sparrow conducted some experiments. She and her research team wanted to know the Internet is changing memory. In the first experiment, they gave people 40 unimportant facts to type into a computer. The first group of people understood that the computer would save the information. The second group understood that the computer would not save it. Later, the second group remembered the information better. People in the first group knew they could find the information again, so they did not try to remember it.

    In another experiment, the researchers gave people facts to remember, and told them where to find the information an the Internet. The information was in a specific computer folder (文件夹). Surprisingly, people later remember the folder location (位置) better than the facts. When people use the Internet, they do not remember the information. Rather, they remember how to find it. This is called “transactive memory (交互记忆)”

According to Sparrow, we are not becoming people with poor memories as a result of the Internet. Instead, computer users are developing stronger transactive memories; that is, people are learning how to organize huge quantities of information so that they are able to access it at a later date. This doesn't mean we are becoming either more or less intelligent, but there is no doubt that the way we use memory is changing.

阅读理解

    When Wu Jia, then aged 23, returned from Canada to work for her father's Hangzhou-based Zoland Animation (动画) in 2007, she found Chinese animation productions were just-so-so. Back then, Chinese animation shown at overseas events, received a poor response.

    But things soon changed following a boom in China's movie and television industries. By 2011, China developed into one of the world's largest animation producers, with animation and cartoon products reaching a record of 260,000 minutes.

    However, that figure has witnessed a fall in recent years. The latest statistics show that China made only 244 animated productions totaling 83,600 minutes in 2017. But Wu says: “Chinese animators are changing from quantity to quality and Chinese animators are now producing more quality works” at the 14th China International Cartoon & Animation Festival.

    Wu, now the chairman of Zoland Animation, is among those who are part of China's rapidly growing animation industry. She says the company has so far displayed more than 8,000 hours of animated content to 93 countries and regions, including the United States, United Kingdom, France, South Korea and Russia.

    Magic Eye, one of Zoland's most popular animated works, which was sold to just Singapore in 2006, is now reaching the screens of nearly 80 countries and regions worldwide. The 500-episode animated series about an alien boy's adventures on Earth also has a sequel (续集) series Magic Eye is Back, which has 104 episodes. Thanks to Magic Eye's popularity, the sequel quickly arouses interest in overseas markets and is being displayed in 38 countries and regions.

    Speaking about how to succeed abroad, Wu says: “First, the works should be good. And, you need an experienced team who knows international markets.”

阅读理解

Show rooming

    One of the biggest challenges facing brick-and-mortar retailers(实体零售店) in recent years has been the "show rooming". Driven by the desire to get the best prices, many shoppers are now visiting brick-and-mortar stores to personally check on products that interest them, only to leave and then buy the items online. The new trend is forcing retailers to find out new ways to keep consumers from leaving their store for cheaper prices online.

    Recent research found that 40 percent of U.S. shoppers have shown roomed previously, with big-box retailers suffering the most. Specifically, the study shows that Best Buy, Walmart and Target are the most likely brick-and-mortar stores to have shoppers test out a product in-store and then purchase it online later, while Amazon is benefiting most from the practice, with nearly 60 percent of shoppers using the online retail giant(巨人) most often to make their show rooming purchases.

    Smart phones have pushed show rooming into the front. Shoppers no longer have to wait until they get home to see if they can find a cheaper price for the products they're considering buying. With smart phones, consumers can now compare virtual prices, at both other brick-and-mortar stores and online ones while still inside a retail store. If they can find what they're seeking for less online, the majority will be seeking the first exit. A recent study showed that 45 percent of customers shopping at brick-and-mortar stores walk out and buy their purchase online for a discount of as little as 2.5 percent.

    This puts pressure on retailers to provide both an in-store experience worth staying for and an online presence that can attract shoppers who are show rooming in other businesses.

    To cut down on show rooming, many retailers are adopting new methods to keep shoppers in their stores. Among the steps they're taking are price-matching guarantees that allow shoppers to pay a discounted price if they find it cheaper online. This ensures that even a show rooming shopper can make the purchase in the store—regardless of whether they find the cheaper price online.

    Another popular method to fight against show rooming is to give shoppers the ability to buy something online and pick it up at the store. This reduces shipping costs and gets customers in the store, where they may be encouraged to make an additional purchase.

    It is also important for businesses to take into consideration what makes shoppers purchase something in-store rather than online, and meet those needs. Research has found that more than 8 in 10 Americans consider being able to take the goods home immediately and the ability to touch and feel them—the most important aspects when deciding to purchase in a store rather than online.

Choose the one that fits best according to the information given in the passage you have just read.

    A voyaging ship was wrecked during a storm at sea and only two of the men aboard were able to swim to a small, desert-like island. Not knowing what else to do, the two survivors agreed that they had no alternative than to pray to God.

    However, to find out whose prayers were more powerful, they agreed to divide the territory between them and stay on opposite sides of the island.

    The first thing they prayed for was food. The next morning, the first man saw a fruit-bearing tree on his side of the island, and he was able to eat its fruit. But the other man's parcel of land remained barren.

    After a week, the first man became lonely and decided to pray for a wife. The next day, another ship was wrecked and the only survivor was a woman who swam to his side of the island. But on the other side of the island, there was nothing.

    Soon thereafter the first man prayed for a house, clothes and more food. The next day, like magic, all of these things were given to him. However, the second man still had nothing.

    Finally, the first man prayed for a ship so that he and his wife could leave the island, and in the morning he found a ship docked at his side of the island.

    The first man boarded the ship with his wife and decided to leave the second man on the island, considering the other man unworthy to receive God's blessings since none of his prayers had been answered.

    As the ship was about to leave, the first man heard a voice from Heaven booming, "Why are you leaving your companion on the island?"

    "My blessings are mine alone since I was the one who prayed for them," the first man answered. "His prayers were all unanswered and so he doesn't deserve anything."

    "You are mistaken!" the voice rebuked him. "He had only one prayer, which I answered. If not for that, you would not have received any of my blessings."

    "Tell me," the first man asked the voice, "what did he pray for that I should owe him anything?"

    "He prayed that all your prayers would be answered."

    For all we know, our blessings are not the fruits of our prayers alone, but those of another praying for us. So what you do for others is more important than what you do for yourself.

阅读短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项。

    Charlie is a teacher and his wife, Maria is an artist. The night before last, just before the longest day of the year, Charlie was sitting in a deckchair enjoying the warm summer air when Maria touched his shoulder and he could tell immediately she was a little worried about something. He asked her what the matter was and she replied that there was a strange thing on the jacket that was hanging in the bedroom. They had both lived in the West Indies (西印度群岛) and had seen a lot of strange creatures in their house before. But now they were living in England and so Charlie just laughed and said he would have a look at the "thing".

    He walked to the bedroom. He saw a jacket hanging in the bedroom and went up to it to have a closer look at the "thing". The moment he touched it, the thing sprang into life. Now Charlie experiences fear like the rest of us but when this creature opened its wings, he jumped out of his skin and ran screaming from the room like a small child doing about 100 miles an hour.

    For a moment the next-door neighbours thought that Charlie was murdering his wife because of the noise they could hear. In fact, it was a bat that frightened Charlie.

    Eventually Charlie managed to trap the bat in a box and took it to the garden to let the bat fly. Maria, who had been playing the guitar while Charlie was upstairs, asked Charlie if he had found out what the thing was. "Oh, nothing to worry about", he said casually hoping that the terror could not be seen in his eyes, "it was just a bat."

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