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题型:阅读理解 题类:真题 难易度:普通

           In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead,with more tactics(策略).

One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food(垃圾食品)later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section:while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

           When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

(1)、Why do stores usually display fruits and vegetables in the first section?

A、To save customers times. B、To show they are high quality foods. C、To help sell junk food. D、To sell them at discount prices.
(2)、According to Paragraph 3, which of the following encourages customers to buy?

A、Opening the store early in the morning. B、Displaying British wines next to French ones. C、Inviting customers to play music. D、Filling the store with the smell of fresh bread
(3)、What is the California builder's story intended to prove?

A、The house structure is a key factor customers consider. B、The more costly the house is, the better it sells. C、An ocean view is much to the customers' taste. D、A good first impression increases sales
(4)、What is the main purpose of the passage?

A、To explain how businesses turn people into their customers. B、To introduces how businesses have grown from the past. C、To report researches on customer behavior. D、To show dishonest business practices.
举一反三
阅读下列短文,从每题所给的A、B、C和D四个选项中,选出最佳选项。

B

    Many of us love July because it's the month when nature's berries and stone fruits are in abundance. These colourful and sweet jewels from British Columbia's fields are little powerhouses of nutritional protection.

    Of the common berries, strawberries are highest in vitamin C, although, because of their seeds, raspberries contain a little more protein (蛋白质), iron and zinc (not that fruits have much protein). Blueberries are particularly high in antioxidants (抗氧化物质). The yellow and orange stone fruits such as peaches are high in the carotenoids we turn into vitamin A and which are antioxidants. As for cherries (樱桃), they are so delicious who cares? However, they are rich in vitamin C.

    When combined with berries or slices of other fruits, frozen bananas make an excellent base for thick, cooling fruit shakes and low fat "ice cream". For this purpose, select ripe bananas for freezing as they are much sweeter. Remove the skin and place them in plastic bags or containers and freeze. If you like, a squeeze of fresh lemon juice on the bananas will prevent them turning brown. Frozen bananas will last several weeks, depending on their ripeness and the temperature of the freezer.

    If you have a juicer, you can simply feed in frozen bananas and some berries or sliced fruit. Out comes a "soft-serve" creamy dessert, to be eaten right away. This makes a fun activity for a children's party; they love feeding the fruit and frozen bananas into the top of the machine and watching the ice cream come out below.

阅读理解

    Resorts of every kind have sprung up to cater to the Englishman need to spend a part of the year, however briefly, by the seaside. No town in Britain is more than eighty miles from the sea and there are seaside resorts all around the coast. On a summer Sunday most of the roads that lead to the sea axe congested with cars full of people eager to get a breath of sea air. In the evening when everyone is full of food, ice-cream and lollypops, there is the long slow drive home on roads crowded with returning cars.

    Brighton

    Brighton is one of the best-known south coast resorts and is very popular for day trip excursions. It is only fifty miles from London and can be reached by fast train in an hour. At the weekend the pebbled beaches are thronged with people sunbathing or picking their way to the water's edge for a dip.

    Bournemouth

    Located a hundred miles from London, the beaches are wide and sandy. White Houses line the cliff tops and narrow valleys, densely wooded with pine trees, reach down to the shore. The area near to the town of Torquay on the Devon coast is sometimes called Britains Riviera and the climate is so mild that palm trees grow along the sea front.

    Blackpool

    On the north-west coast, a popular resort for the people in the industrial north, Blackpool is a gay, noisy town, famous for its amusement facilities and the magical lights. At night people travel from miles around to see the extravaganza of lights decorating the sea front.

    Southend

    On the east coast at the mouth of the Thames, Southend is, like Brighton, one of the favorite resorts of Londoners. The pier here is the longest in Britain and offers a great variety of differing entertainments.

阅读理解

    An Israeli law banning too skinny models went into effect with the start of 2013. The law, approved last March in Israel, requires models to prove they have maintained a Body Mass Index (BMI) of at least 18.5 for three months before a fashion show. That means a woman who is 68 inches tall can weigh no less than 119 pounds.

    "This law is another step in the war against eating disorders," said physician Adatto. "Underweight models," he explained, "can no longer serve as role models for innocent young people who copy their false image of being skinny."

    But some critics in this country say it is misguided, focusing on weight instead of health. They also say the Israeli ban is bound to fail because of the strong power of the fashion industry. "I think it's an approach that isn't going to work." said eating disorder expert Susan Ice, who worked with an organization which creates a healthy working environment for models.

    But Adatto told the reporter that he began to concern the issue after meeting an ambitious model who looked like she needed to be hospitalized. He said. "I realized that only legislation(立法) can change the situation. There was no time to waste; so many girls were dieting to death."

    However, the efforts to regulate models' weight in Spain and Italy have not resulted in significant changes in part because of difficulties in determining reliable methods of measuring weight and health.

    Still, folks including Ice say there's no denying that images from Hollywood and the fashion industry can be difficult for young women to deal with. "Certainly I don't believe the modeling industry has caused the rise in eating disorders, but it makes it harder," she says. "It's a difficult recovery environment, worshiping thinness as the beauty ideal."

阅读理解

    It is obvious that all of our childhood memories are not accidental. When you are a child, every scent, every sound, every move, every toy, the first day of school, the first kiss, the first step… Everything together makes what is the personality of a man. All these are pieces of one whole entity.

    I was about 6 years old. My mom's best friend left to another town and asked my mom to stay at her place with me for two days in order to look after her two sons. One was a little older than I was, and the second boy appeared to be super grown-up, for he was already fourteen. I always enjoyed staying at their place.

    I remember the second day we were supposed to have the come-back party for my mom's friend at her place. I woke up. Mom went to work and reminded me to be nice and clean by the time she came back. I stayed with Tony, the older of the boys and suddenly somebody called him and though he was not permitted to leave me alone-he left. He said it would not be long. But it took him forever. I realized that I was alone. I could not come out of the house, so I opened the window. I was so desperate. So lonely. So betrayed. At that moment I pulled the curtain so strongly that I fell on the floor. And there I was standing-one little criminal-desperate to escape and knowing that I would be punished for destroying the curtain that was not even ours.

But then something changed. I stopped weeping. I looked around and realized that I was in a safe place, and that mom would come back and kiss me no matter what I had done.

    This was a moment of pure happiness, not the happiness of getting a new toy or a dog, or going to the party of your best friend. It was the moment of clarity for me-the first time in my life when I realized that I was happy to have my mom and that I was safe. My eyes saw the world in different shades that moment. And by the way-I was not punished for the curtain. I fell asleep on my mom's knees.

阅读理解

    Welcome to SummerCamps.com; find and book the very best summer camps. Your children are precious so we offer the highest quality of camps that will meet each child's needs and interests.

    Catalina Sea Camp

    Sea Camp offers three one-week sessions to boys and girls aged 8-13 and two three-week sessions to teens aged 12-17. Our hand-picked instructors create an atmosphere of fun and excitement while leading campers to a host of ocean adventures, marine(海洋的) biology, and social summer camp activities.

    Address: Toyon Way, San Bruno, California 94066

    Phone: 800-645-1423

    Camp Cayuga

    Camp Cayuga is a private summer camp for children aged 6 to 16. The camp is on a 350-acre land in the Pocono Mountains of Northeast Pennsylvania, just outside the village of Honesdale. It's a 3-hour drive from New York City and Philadelphia.

    Address: 321 Niles Pond Road-Suite ISC, Honesdale, Pennsylvania 18431

    Phone: 908-470-1224

    Camp Rockmont

    Camp Rockmont is a Christian summer camp for boys, aged 6-16, in the Blue Ridge Mountains of North Carolina. Rockmont's duty of developing boys into healthy young men is accomplished through age-appropriate skills, activities, and challenges that help campers to know themselves better.

    Address: 375 Lake Eden Road, Black Mountain, North Carolina 28711

    Phone: 828-686-3885

    Primitive Pursuits Overnight Camps

    Primitive Pursuits Overnight Camps offer week-long Summer Adventure Overnight Camps in New York's Finger Lakes to your children aged 11-15. Campers experience a week of nature-based skills training, inspiring challenges, and fun activities under the guidance of skilled instructors.

    Address: 611 County Rd 13, Van Etten, New York 14889

    Phone: 607-272-2292

阅读理解

    The famous director of a big and expensive movie planned to film a beautiful sunset over the ocean, so that the audiences could see his hero and heroine in front of it at the end of the film as they said goodbye to each other forever. He sent his camera crew out one evening to film the sunset for him.

    The next morning he said to the men, "Have you provided me with that sunset?"

    "No, sir," the men answered.

    The director was angry. "Why not?" he asked.

    "Well, sir," one of the men answered, "we're on the east coast here, and the sun sets in the west. We can get you a sunrise over the sea, if necessary, but not a sunset."

    "But I want a sunset!" the director shouted. "Go to the airport, take the next flight to the west coast, and get one."

    But then a young secretary had an idea. "Why don't you photograph a sunrise," she suggested, "and then play it backwards? Then it'll look like a sunset."

    "That's a very good idea!" the director said. Then he turned to the camera crew and said, "Tomorrow morning I want you to get me a beautiful sunrise over the sea."

    The camera crew went out early the next morning and filmed a bright sunrise over the beach in the middle of a beautiful bay. Then at nine o'clock they took it to the director. "Here it is, sir," they said, and gave it to him. He was very pleased.

    They all went into the studio. "All right," the director explained, "now our hero and heroine are going to say goodbye. Run the film backwards so that we can see the 'sunset' behind them."

    The "sunset" began, but after a quarter of a minute, the director suddenly put his face in his hands and shouted to the camera crew to stop.

    The birds in the film were flying backwards, and the waves on the sea were going away from the beach.

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