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题型:阅读理解 题类:真题 难易度:普通

           In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead,with more tactics(策略).

One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food(垃圾食品)later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section:while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

           When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

(1)、Why do stores usually display fruits and vegetables in the first section?

A、To save customers times. B、To show they are high quality foods. C、To help sell junk food. D、To sell them at discount prices.
(2)、According to Paragraph 3, which of the following encourages customers to buy?

A、Opening the store early in the morning. B、Displaying British wines next to French ones. C、Inviting customers to play music. D、Filling the store with the smell of fresh bread
(3)、What is the California builder's story intended to prove?

A、The house structure is a key factor customers consider. B、The more costly the house is, the better it sells. C、An ocean view is much to the customers' taste. D、A good first impression increases sales
(4)、What is the main purpose of the passage?

A、To explain how businesses turn people into their customers. B、To introduces how businesses have grown from the past. C、To report researches on customer behavior. D、To show dishonest business practices.
举一反三
根据短文理解,选择正确答案。

    It is quite reasonable to blame traffic jams, the cost of gas and the great speed of modern life, but manners on the road are becoming horrible. Everybody knows that the nicest men would become fierce tigers behind the wheel. It is all right to have a tiger in a cage, but to have one in the driver's seat is another matter.

    Road politeness is not only good manners, but a good sense. It takes the most cool-headed drivers great patience to give up the desire to beat back when forced to face rude driving. On the other hand, a little politeness goes a long way towards reducing the possibility of quarreling and fighting. A friendly nod or a wave of thanks in answer to an act of politeness helps to create an atmosphere of good will and becomes so necessary in modern traffic conditions. But such behavior of politeness is by no means enough. Many drivers nowadays don't even seem able to recognize politeness when they see it.

    However, misplaced politeness can also be dangerous. A typical example is the driver who waves a child crossing the street at a wrong place into the path of oncoming cars that may not be able to stop in time. The same goes for encouraging old ladies to cross the road wherever and whenever they want to.

An experienced driver, whose manners are faultless, told me it would help if drivers learnt to correctly join in a traffic stream without causing total blockages that give rise to unpleasant feelings. Unfortunately, modern drivers can't even learn to drive, let alone master the roadmanship (公路驾车技能). Years ago, experts warned us that the fast increase of the car ownership would demand more give-and-take (互谅互让) from all road users. It is high time for all of us to take this message to heart.

阅读理解

    I log onto a computer at the doctor's office to say I have arrived and then wait until a voice calls me into the examination room.

    There, a robotic nurse directs me onto a device and then takes my blood pressure. Some time later, in steps the doctor, who is also a robot. He notes down my symptoms and gives me a prescription (处方). I pay for my visit using a credit card machine and return home without having met another human being.

    When I call my dentist's office and actually get a human being on the line, I am thrilled. And when I see the introduction of yet more self-service checkout stations at the grocery store, I feel like shouting, “When it comes to cashiers, make mine human, please!”

    After all, human cashiers sometimes give you a store coupon (优惠券) for items you are buying. Even more than that, real-life cashiers often take an interest in particularly cute children, which can brighten a young mother's day. A cashier may also show compassion (同情) for an elderly person struggling to get that last penny out of her purse.

    What technological device would do any of this? I don't want to go back to the Stone Age, but I'm also worried about a world run by machines. Sometimes when you're chatting with someone, you discover things you need to know. Maybe a receptionist needs prayers said for a sick child. Maybe a salesperson can offer a bit of encouragement to a customer who is feeling tired.

Machines can be efficient and cost-effective and they often get the job done just fine. But they lack an element so important to everyday life.

    Call it the spirit, the soul or the heart. It is something no machine will ever have. It is being human that prompts us to smile at others, which may be what they need at that moment.

阅读理解

    The Oklalhoma teen's eyes were covered by two blindfolds(眼罩). She didn't know she would meet her father, James, after 12-year separation.

    “I had actually discussed with her the night before at a restaurant and talked over the details of where we would go and how we would pull them of,” said Amanda, Rory Beth's mother.

    A video shows Amanda led her blindfolded daughter out of their car and guided her across the parking lot of Broken Arrow Lanes in Broken Arrow.

    Little did she know, her father was on the sidewalk holding a birthday cake that read, “Happy Birthday Rory Beth, Love Dad.” When the teen slowly pulled down her blindfolds, she was extremely surprised. Both the father and daughter stood silently looking at each other until James finally walked over and hugged her. James only broke their embrace to look at his daughter and hold her face. “There were definitely lots of tears from James, myself, and boys, and even a few bystanders,” said Amanda.

    James was a truck driver who spent a lot of time on the road, so Amanda ended the marriage with him when Rory Beth was a baby. “It was hard to figure out how to make it work,” Amanda said. Amanda felt Rory Beth was now old enough to understand and to ask any questions she may have, so the reunion happened.

    The birthday surprise was on June 4, and the father and daughter had seen each other again since, even celebrating Father's Day together. Amanda said her daughter and James were both delighted to be together.

    “She's already calling him 'daddy' and tells him that she loves him.” Amanda said.

阅读理解

    One night, the first floor of the house suddenly caught fire. The fire was big, and soon became a sea of fire. On the second floor lived a little girl and her grandmother; the little girl's parents had died, and she lived together with her grandma. In order to rescue the little girl, the grandmother was burned to death, leaving the little girl crying for help loudly.

    How could people enter the house? At the very moment, a man carrying a ladder rushed to the flames and got into the window. When he appeared again in the eyes of the people, the little girl was in his arms. He gave the child to the crowd, and then disappeared into the night.

    This little girl had no family. Two months later a meeting was held to find a person to adopt (收养) the girl. A teacher was willing to adopt this child, and said she could give her the best education; a farmer wanted to adopt this child, saying that village life would let the child grow up healthily and happily; a rich man said, “I can give the child everything that others can do.”

    A lot of people who wanted to adopt this child said about many benefits of their adopting the child. But the little girl's face had no expression. At this time, a man, through the crowd, walked straight in front of the little girl, and opened his arms for the little girl. People were puzzled, and they found that the man had terrible scars on his arms. The little girl let out a cry, “This is the man who saved me!” She suddenly jumped up, and buried her face in his arms and sobbed. Naturally the man adopted the girl.

 阅读理解

Don't ignore (忽略) the difference teenagers can make.

John Michael Thomas, 14, Florida

When John Michael Thomas decided to honor his friend and classmate Elizabeth Buckley, who died from cancer, he remembered how much she loved peacocks (孔雀).

He wanted to build a life-sized peacock fountain (喷泉) in Elizabeth's favorite park in the city. He thought it could be a place for people to relax and be inspired.

John Michael raised $52,000 to build the fountain.

Barrett England, 13, Utah

The wheels began to turn for Barrett England when he heard about Karma Bike shop, a place where young people can earn free bikes by reading and performing community (社区) service.

Barrett visited Karma's owner with his idea: He would collect and repair used bikes and donate them to the shop.

He expected to get about 10 donated bikes. In the end, Barrett received 39.

Zachary Blohm, 15, Wisconsin

The 25-year-old playground at an elementary school near Milwaukee, Wis. was so small that only 70 of its 575 students could play on it at a time.

That's when Zachary Blohm saved the day. He and some volunteers wanted to build a huge playground. To raise money, Zac planned T-shirt and bake sales, sold tickets and more. He held monthly money-raising events for more than a year. Overall, he collected $130,000 — enough to finish his project.

Jack Zimmerman, 16, New Jersey

For some people, finding a meal is as simple as opening the refrigerator. For more than 366,000 hungry kids in New Jersey, it's not that easy.

That fact didn't sit well with Jack Zimmerman, who organized a drive to lessen childhood hunger in his state. His goal: create 40,000 packaged meals that could be donated to those in need.

On game day, Jack and his volunteers started their work. After the final count, the team had packaged 47, 124 meals—well above Jack's goal.

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