Woman Uses Daughter's Key to "Steal" Car

    Charlie Vansant, a college student of Athens, Ohio, who reported that his car was stolen, got a surprise when he learned a woman had mistaken it for her daughter's car and taken it — using her key.

    Kate Anderson became an accidental car thief when picking up her daughter's car near an Ohio University building last week. Anderson spotted the Toyota Camry（丰田凯美瑞）and used her daughter's key to unlock the car, start the engine and drive home — without realizing that the car wasn't her daughter's.

    When Charlie Vansant left class a short time later, he found only an empty parking spot. He first assumed the car had been towed, but when the police couldn't find a record of it, they took a theft report.

    The morning after Anderson took the car, her daughter discovered the Camry in the driveway wasn't hers. Anderson said she was able to find Vansant's name on paperwork in the glove compartment and look up his phone number on the website for the university.

    When Anderson told Charlie the car was in her driveway, "It sounded really suspicious at first, as she wanted to hold the thing for ransom (赎金) , ” said Vansant. He eventually went to the house with a police officer, where he was reunited with his car. According to the police report, the case was closed "because of mistaken car identity", and Anderson wasn't charged.

    Vansant seemed to blame the car company more than the "thief". "Her key fitted not only my lock, but my ignition（点火装置）as well — so high-five for Toyota, I guess." he said.

    There have always been a lot of commonly believed but false ideas about being fat and doing exercise. Some people believe that they can't help putting on weight as they get older, while others hold that if they stop exercising, their muscles will turn into fat. Here are some more myths：

    I'll never lose weight—I come from a fat family

    Wrong! While we can't change the body type we are born with, we can't blame our genes for making us fat. There's plenty of evidence that fatness runs in families, and the main reason is that they share the same habits of eating too much and exercising too little.

    I am fat because I burn calories slowly

    Wrong! Fatness is not caused by a slow metabolism(新陈代谢). In fact, although fat people consume more energy than slim people, they also fail to realize how much they eat! Keeping a diary can help you work out your daily food intake more accurately.

    Exercise is boring

    Wrong! Anything will become boring if you do it repetitively. The key is to develop a balanced and varied programme that's fun as well as progressive. If you enjoy a Sunday walk, take a different route. If you do yoga, try a tai chi class. If you like swimming, set yourself a distance or time challenge.

    No pain, no gain

    Wrong! Exercise is not meant to hurt. Indeed, pain is your body telling you something's wrong, and continuing to exercise could lead to serious injury. You may experience mild discomfort as you begin to exercise regularly, but this is your body adapting to the positive changes in your lifestyle and the aches should disappear relatively quickly. If they don't, rest and seek medical advice.

    It was close to midnight and it was unusual to see vehicles on the road. However, several trucks pulled over and workers silently unloaded camera equipment and cardboard boxes, and then carried them inside the Morgenson family home.

    What took place over the next eight weeks was inspired by a Hollywood movie called The Joneses about a family of marketers who move into a local neighborhood to sell their products secretly to their neighbors. The idea was to test the power of word-of-mouth marketing. By filming a 'rear' family in unscripted (无剧本的) situations, my team and I would document how the Morgensons' circle of friends responded to brands and products the Morgensons bought into their lives.

    With the help of 35 video cameras and 25 microphones hidden inside the furniture, the operation done secretly showed something shocking. The most powerful hidden persuader of all isn't in your TV or on the shelves of your supermarket. It's a far more important influence that's around you almost every waking moment: your very own friends and neighbors. There is nothing quite so persuasive as observing someone we respect or admire using a brand or product.

    Our analysis also found that the brands the Morgensons used went faster. About one third of the Morgensons' friends began promoting these same brands to their friends. We also found that the brands their friends were most likely to buy at the Morgensons' suggestion were the bigger and better-known ones. This proved my thoughts that traditional marketing and secret marketing work well together. The most persuasive advertising strategies are strengthened by word-of-mouth advertising.

    Whenever I meet with company managers, I tell them that the people who hold the real marketing power are mouse-clicking consumers and their wide circles of real-life friends. In other words, the people who hold the real power are us.

    As the Chinese Mid-Autumn Festival approaches, mooncakes are turning up all over China, from traditional teashops to Starbucks counters. The holiday is one of China's four most important festivals, and in the weeks before the date arrives, top hotels get into the spirit with lavish(奢华) treats in lovely packaging. Traditionally, the cookie-sized round pastry(馅饼) has a rich thick filling usually made from red-bean or lotus-seed paste and covered by a thin crust. It may also contain yolks from salted duck eggs, integrating a beautiful savory tinge into the sugary taste. Fillings and crusts have become more diverse over time, especially in the hands of skilled pastry chefs. The mooncakes in Chinese culture represent homesickness, and the top crust of each moon-shaped pastry is generally imprinted with the Chinese characters for longevity or harmony.

    This year, the fancy gift boxes that have long driven the mooncake trade are particularly striking and rich with tradition.

    For example, the Fairmont Peace Hotel in Shanghai, built in 1929 and a magnet for Hollywood celebrities in the 1930s, has prepared a selection of mooncake gift boxes with designs inspired by the beauty and elegance of the hotel's famous art deco style. The simplest box of four pieces (red-bean paste, creamy custard, plain cheese, green-bean paste) is 198 yuan($29.64), while more lavish selections of five or six pieces, including mooncakes with egg yolk, run up to 338 yuan for a box.

    Beijing's Nuo Hotel, meanwhile, has created Ming Dynasty (1368－1644) inspired mooncake gift packs based on the design of porcelain vases in the hotel lobby, with the essence of landscape painting using Zhang Dai's poetic passages to show the peaceful harmony of man and nature. The box of six is 158 yuan, and includes mooncakes ranging from cheese mango to charcoal burning fragrant Pu'er tea and white lotus with egg yolk. A box of eight cakes of different flavors is 228 yuan.

    Teenagers around the world can be happy with the news that the brain will ignore parents' order when they tap on their smartphones. A new scientific study from the University College London has shown that humans may temporarily go deaf when they're focusing on something visual at the same time.

    The researchers played the normal-volume sounds in the background. And 13 volunteers experienced inattentional deafness as their visual tasks became increasingly difficult. “We found that when volunteers were performing the demanding visual task, they were unable to hear sounds that they would normally hear,” Maria Chait said in a statement. “The brain scans showed that people didn't filter out the sounds on purpose. They were not actually hearing them in the first place.”

    The findings, published in the Journal of Neuroscience, suggest that the centre of sights and the center of sounds share limited resources. Inattentional deafness is a common everyday experience and the study explains why, according to UCL Institute of Cognitive Neuroscience Professor Nili Lavie.

    If you try to talk to someone focusing on a book, game, or television program and don't receive a response, they aren't necessarily ignoring you. They simply might not hear you at all. This could also explain why you might not hear your bus or train stop being announced if you're absorbed in your phone, book or newspaper. However, some loud sounds will still be able to break through.

    Some situations could become potentially dangerous when the quieter ones go unheard. As you can imagine, in the operating room, when a doctor concentrates on his work, he might not hear the equipment beeping. It also applies to drivers who concentrate on complex directions. Fortunately, experts have given us some useful tips on preventing such situations.

    In 2012, Kim Stemple, a special-education teacher, found herself in a Boston hospital being treated for one of several diseases she had been diagnosed(诊断) with, including lupus and lymphoma. The normally confident Stemple was naturally getting very depressed. And then a friend gave her a medal.

    Before she got too sick to exercise, Stemple had been a marathon runner. The medal came from a racing partner who had just finished a half marathon in Las Vegas and hoped the souvenir would act as a kind of feeling pick-me-up. It worked like a charm­and then some.

    After Stemple hung the medal near her hospital bed, other patients said they wanted medals too. That got Stemple thinking. "A medal is a simple way to give a positive message," she told pilotonline.com. And so was born her charity, We Finish Together, which collects medals from strangers­runners, dancers, swimmers, singers, and even spelling bee winners-and donates them to all sorts of people in need.

    Those who received the medals have included hospital patients, residents of homeless shelters, and veterans. Part of the process involves the donor writing a personalized note on the ribbon. "This gives them a connection to someone," says Stemple. "If they receive a medal, they know someone cares."

    Can a simple medal really make a difference? Yes, says Joan Musarra, who suffers from pulmonary fibrosis. "I opened my package containing my new medal and the notes of positive, warm thoughts, I was overwhelmed," she wrote to Stemple. "At that moment, I was sitting on my couch breathing through life-support machine because my lungs have been worsening so badly. It means so much to me to feel that I am not alone."