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题型:阅读理解 题类:模拟题 难易度:普通

河北省衡水中学2018届高三上学期英语四模试卷

阅读理解

    It was close to midnight and it was unusual to see vehicles on the road. However, several trucks pulled over and workers silently unloaded camera equipment and cardboard boxes, and then carried them inside the Morgenson family home.

    What took place over the next eight weeks was inspired by a Hollywood movie called The Joneses about a family of marketers who move into a local neighborhood to sell their products secretly to their neighbors. The idea was to test the power of word-of-mouth marketing. By filming a 'rear' family in unscripted (无剧本的) situations, my team and I would document how the Morgensons' circle of friends responded to brands and products the Morgensons bought into their lives.

    With the help of 35 video cameras and 25 microphones hidden inside the furniture, the operation done secretly showed something shocking. The most powerful hidden persuader of all isn't in your TV or on the shelves of your supermarket. It's a far more important influence that's around you almost every waking moment: your very own friends and neighbors. There is nothing quite so persuasive as observing someone we respect or admire using a brand or product.

    Our analysis also found that the brands the Morgensons used went faster. About one third of the Morgensons' friends began promoting these same brands to their friends. We also found that the brands their friends were most likely to buy at the Morgensons' suggestion were the bigger and better-known ones. This proved my thoughts that traditional marketing and secret marketing work well together. The most persuasive advertising strategies are strengthened by word-of-mouth advertising.

    Whenever I meet with company managers, I tell them that the people who hold the real marketing power are mouse-clicking consumers and their wide circles of real-life friends. In other words, the people who hold the real power are us.

(1)、The author and his team went to the Morgenson family home to       .
A、visit the Morgensons B、sell products to them C、shoot a Hollywood movie D、carry out marketing research
(2)、According to the text, people are more likely to buy a product when       .
A、noticing an advertisement for it on TV B、the product appears repeatedly in a movie C、seeing their friends using the same product. D、someone is promoting it in the supermarket.
(3)、In which part of a newspaper can you most probably read the text?
A、Travel. B、Business. C、Lifestyle. D、Entertainment.
举一反三
阅读下面短文,从每题所给的A、B、C和D四个选项中,选出最佳选项。

                                                                                                           C

    Every year, hundreds of millions of Monarch Butterflies(黑脉金斑蝶) from Canada and the United States journey as far as 2, 500 miles to the forests of Michoacan, Mexico, a place which has the world's largest insect migration(迁移). It's such a breathtaking sight, but as always, human greed is threatening to destroy it.

    The Monarch Butterflies start to arrive in Michoacan in late October to make their winter home in the trees high up in the mountains of the natural reserve. Once there, they gather together in large masses. These masses often become so heavy that they cause tree branches to bend or even break. But there's a purpose of all these massing — it allows the butterflies to survive in the low nighttime temperatures at these high altitudes.

    The Michoacan Monarch Butterfly Sanctuary is most impressive during the months of February and March, just before the winged insects begin their long journey home.

    Mexico's Butterfly Forest is a shelter protected by law, and one of the country's most popular sights, but that hasn't stopped people from slowly but steadily destroying it.

    Illegal woodcutting in the heart of the Monarch Butterfly Biosphere Reserve has been a longstanding problem, but criminals are rarely brought to justice. They are often set free after paying some money.

    Just last month, an even greater threat rose in Michoacan's butterfly home.  The country's largest mining corporation gained the right to reopen an old mine in the heart of the monarch reserve. Experts believe that if the mine is reopened, it will likely spell the end of this magical place.

    And as if all this wasn't bad enough, the increasing use of herbicides(除草剂) in the American corn belt has led to the decrease of  a plant which is essential to the monarchs' development from egg into butterfly.

阅读理解

    Sandra Cisneros was born in Chicago in 1954 to a Mexican American family. As the only girl in a family of seven children, she often felt like she had "seven fathers ", because her six brothers, as well as her father, tried to control her. Feeling shy and unimportant, she hid herself into books. Despite her love of reading, she did not do well in elementary school because she was too shy to participate.

    In high school, with the encouragement of one particular teacher, Cisneros improved her grades and worked for the school literary magazine. Her father encouraged her to go to college because he thought it would be a good way for her to find a husband. Cisneros did attend college, but instead of searching for a husband, she found a teacher who helped her join the famous graduate writing program at the University of Iowa. At the University's Writers' Workshop, however, she felt lonely—a Mexican American from a poor neighborhood among students from wealthy families. The feeling of being so different helped Cisneros find her "creative voice".

    "It was not until this moment when I considered myself truly different that my writing acquired a voice. I knew I was a Mexican woman, but I didn't think it had anything to do with why I felt so much imbalanced in my life, but it had everything to do with it! That's when I decided I would write about something my classmates couldn't write about."

    Cisneros published her first work, The House on Mango Street , when she was twenty-nine. The book tells about a young Mexican American girl growing up in a Spanish-speaking area in Chicago, much like the neighborhoods in which Cisneros lived as a child. The book won an award in 1985 and has been used in classes from high school through graduate school level. Since then, Cisneros has published several books of poetry, a children's book, and a shortstory collection.

阅读理解

    Technology is always trying to meet our needs and demands. There's a new frontier in 3D printing that's beginning to come into focus: food. Recent development has made possible machines that print, cook and serve foods on a mass scale. And the industry isn't stopping there.

    Food production

    With a 3D printer, a cook can print complicated chocolate sculptures and beautiful pieces for decoration on a wedding cake. Not everybody can do that — it takes years of experience, but a printer makes it easy. A restaurant in Spain uses a Foodini to "recreate forms and pieces" of food that are "exactly the same," freeing cooks to complete other tasks. In another restaurant, all of the dishes and desserts it serves are 3D-printed, rather than farm to table.

    Sustainability (可持续性)

    The global population is expected to grow to 9.6 billion by 2050, and some analysts estimate that food production will need to be raised by 50 percent to maintain current levels. Sustainability is becoming a necessity. 3D food printing could probably contribute to the solution. Some experts believe printers could use hydrocolloids (水解胶体) from plentiful renewables like algae (藻类) and grass to replace the familiar ingredients (烹饪原料). 3D printing can reduce fuel use and emissions. Grocery stores of the future might stock "food" that lasts years on end, freeing up shelf space and reducing transportation and storage requirements.

    Nutrition

    Future 3D food printers could make processed food healthier. Hod Lipson, a professor at Columbia University, said, "Food printing could allow consumers to print food with customized nutritional content, like vitamins. So instead of eating a piece of yesterday's bread from the supermarket, you'd eat something baked just for you on demand."

    Challenges

    Despite recent advancements in 3D food printing, the industry has many challenges to overcome. Currently, most ingredients must be changed to a paste (糊状物) before a printer can use them, and the printing process is quite time-consuming, because ingredients interact with each other in very complex ways. On top of that, most of the 3D food printers now are restricted to dry ingredients, because meat and milk products may easily go bad. Some experts are skeptical about 3D food printers, believing they are better suited for fast food restaurant than homes and high-end restaurants.

阅读理解

    Running seems easy enough: Just grab a pair of sneakers and put one foot in front of the other, right? Well, anyone who struggled to get through a mile knows it's not quite that simple. We've asked experienced runners to tell us something wrong they did when they started running. The following are some of their answers.

    I got excited and signed up for a half-marathon with a few more experienced runner friends, but I wasn't adequately prepared and didn't train efficiently. I ended up with blisters(水泡) on my feet. I couldn't wear shoes for two days!

—Cali Lavey

    I have always been athletic and I have never been badly injured, but one day I felt a slight pain in my knee. I ignored it for a month until I realized I was having a hard time putting weight on my right leg. I finally went to a doctor. It took four months of weekly physical therapy(治疗) to heal. I shouldn't have done that.

— Arnold

    My biggest mistake was treating running like soccer practice: If I wasn't exhausted by the end of practice, I felt as though I didn't work hard enough. I run all of my runs at 80 percent effort, or the equivalent of what I now call tempo runs (节奏跑). I wasn't warming up to the pace or cooling down effectively.

— Kate

    I decided to go out for a run during the hottest part of the day. At the time, I told myself that it would be refreshing to sweat a little, but I didn't bring adequate water. I returned feeling completely rundown, dehydrated (脱水的), and exhausted. If you must go out on a run during unfavorable weather, wear proper suits and bring enough water to keep you feeling strong.

— Sarah

阅读理解

    Next time you raise an eyebrow at the views of your partner, friend, sibling (兄弟姐妹) or colleague, remember they could be helping to make you smarter. New research shows that intelligence is not fixed but can be improved throughout adulthood by family members, bright mates and intellectually challenging careers. The study challenges the commonly held belief that intelligence is fixed by the age of about 18.

    Scientific consensus suggests that intelligence is controlled by genes, with environmental factors such as schooling and nutrition playing a partial role up to this age. After this point, IQ scores become steady(稳定的). But James Flynn, professor of political studies and psychology at the University of Otago in New Zealand, argues that people can "upgrade" their own intelligence throughout their lives. He believes intellectual stimulation(刺激)from others is important as the "brain seems to be rather like a muscle - the more you use it, the stronger it gets". However, the opposite is also true - so people sharing a home or workplace with those who are intellectually challenged risk seeing their IQ levels nosedive as a result.

    Professor Flynn analyzed US intelligence tests from the last 65 years and created new IQ "age tables". He found a bright ten-year-old with brothers and sisters of average intelligence will suffer a five to ten point IQ disadvantage compared to a similar child with equally bright brothers and sisters and special educational treatment to help pull them up.

    Professor Flynn also concluded that although genetics and early life experiences determine about 80% of intelligence, the remaining 20% is linked to lifestyle. This means that people can raise their IQ, or allow it to fall, by ten points or more. He suggested the best way to improve IQ levels is to mix with bright friends, find an intellectually challenging job and marry someone cleverer.

阅读理解

    Long Beach, a 28-mile stretch of beach, lies in southwestern Washington, and it is generally called Long Beach Peninsula (半岛). Communities there take you back to old days of a simple and slow-paced life style. Here, visitors can relax and enjoy the good of total rest.

    Bird Watching

    There are different kinds of birds in Long Beach. It is best if you observe them from a distance and do not try to frighten them. The Southwest Loop Trail Map can be gotten through the Long Beach Peninsula Visitors Bureau Office by calling 1-800-451-2542.

    Horses

    A popular activity in Long Beach is horseback riding. Two businesses in the city of Long Beach offer guided horseback tours along the beach: Back Country Wilderness Outfitters and Skipper's Equestrian Center. You may also bring your own horse. Among the adventures offered with horses is a wagon (四轮马车) ride along the beach, a carriage ride through Sea view or Long Beach, a back country (偏远乡村) packing trip, or a sunset ride by horseback on the beach.

    Camping

    RV (娱乐车) and tent camping aren't allowed on the beach, but there are private camp­ grounds and RV parks in the area, as well as Cape Disappointment State Park. Camp fires are allowed within 100 feet of the beach, but must be away from the dry grass.

    Swimming and Other Activities

    Swimming is allowed, but you must be careful. The waters are very cold and dangerous. Surfing is advised only for experienced surfers. Beach driving is allowed at certain spots on the beach. The speed limit is 25 mph. Building sand castles, digging sand to find something, bicycle riding, and flying kites are also popular activities in the area.

    You can find right hotels easily in the area. Enjoy your trip to Long Beach, Washington!

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