题型:阅读理解 题类:常考题 难易度:普通
湖南省长沙市长郡中学2018-2019学年高一下学期英语期中考试试卷
China's box office numbers continue to grow rapidly. It is estimated that the revenues(收入) may pass the U. S. market's as soon as this year. However, this cinematic party could be over just as it's getting started. Some companies are working to convince consumers that the ultimate viewing experience is not on the big screen.
Instead, it's on the small ones that are already in their pockets-thanks to the technology of virtual reality.
Already, VR experience centers are popping up in major cities like Beijing and Shanghai. They give customers the opportunity to watch VR movies or play VR games for about the same price as a discount movie ticket. Online video sites, meanwhile, are also moving into the VR field. Some of them, like Youku, have launched(推出) their own VR apps and channels.
China has more than 700 million smartphone users. A large percentage of them are already more than willing to download and watch TV shows and even full-length movies on their handsets. This potentially makes them more likely to embrace VR content than Americans and Europeans.
But in fact, it's not just Chinese companies and video websites that believe VR will pull viewers away from movie theaters. International production companies that, for years, have made block busters (大片) for cinema audiences are also warning that disruptive change is around the corner.
Maureen Fan, chief executive of the Silicon Valley VR start-up Baobab Studios, after bringing her company's animated VR short Invasion to the Shanghai International Film Festival last year, concluded that the field had been evolving much more rapidly than she expected. "What I thought would take ten years has happened in one or two," she said. However, she also noted that the industry needs more people who can create great stories to move VR beyond a niche product(小众产品 ) and into the mass market. "The technology is already there. What continues to be lacking is good content," Fan said. "There's a certain amount, but we would love to see more."
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