A

The Greatest Navigational Journey

    In 1787 Captain Bligh was given command of “The Bounty”, a three-year-old merchant ship. His mission was to transport breadfruit plants from the island of Tahiti to the West Indies. We know the popular story of this voyage and the rebellion, in which Bligh has been presented as hard, violent and thoroughly unpleasant captain. However, there is quite a lot of evidence to suggest that this picture is far from being true. He seems to have been unusually thoughtful about the health and welfare of his men. For example he made sure that his crew got exercise, insisted on cleanliness on his ship, and adopted the practice of giving them a drink which prevented scurvy every day.

    When Captain Bligh arrived in Tahiti, it became clear that it would be some months before the breadfruit trees were ready to be taken to the West Indies. Instead of going off right away, he gave his crew extended shore leave. This may have been a mistake as many were unhappy about leaving when the time came. Finally, on the return journey the rebellion took place. The ship was under the command of the rebels and Captain Bligh had to leave in a small boat.

    Captain Bligh's achievement was to get to dry land successfully. It is one of the supreme examples of seamanship. Apart from Bligh there were 18 members of his crew sailing in an open boat about 23 feet long and 7 feet wide. They took with them 25 gallons of water, 150 pounds of bread and 30 pounds of pork. They had no guns or other weapons. The boat was so low in the water that it seemed likely to sink at any time. On one occasion Captain Bligh tried to land on an island to get more water. He and his men were attacked by hostile natives and one of the crew was killed. At this point Bligh decided to sail directly to the Dutch settlement on the island of Timor without stopping. The distance was about 4,000 miles. The voyage took about 42 days and he had no advanced navigational equipment. However, his skill and commitment proved equal to the task and amazingly no one else died. It was truly a remarkable achievement.

Wanted, Someone for a Kiss

    We're looking for producers to join us in the second of London 100FM. You'll work on the station's music programmes. Music production experience in radio is necessary, along with rich knowledge of modern dance music. Please apply in writing to Producer Vacancies, Kiss100.

Father Christmas

    We're looking for a very special person preferably over 40, to fill our Father Christmas suit.

    Working days: Every Saturday from November 24 to December 15 and every day from December17 to December24 except Sunday, 10:30—16:00

    Excellent pay.

    Please contact the Enterprise Shopping Center, Station Parade, Eastbourne.

Accountants Assistant

    When you join them in our Revenue Administration Unit, you will be providing assistance within all parts of the Revenue Division, dealing with post and other general duties. If you are educated to GCSE grade C level we would like to talk to you. This job is equally suitable for a school leaver or for somebody who has office experience.

    Wealden District Council.

Software Trainer

    If you are aged 24-45 and have experience in teaching and training, you could be the person we are looking for. You should be good at the computer and have some experience in programme writing. You will be allowed to make our decision, and to design courses as well as present them. Pay upwards of￡15,000 for the right person. Please apply by sending your CV (简历) to Mrs R. Oglivie, Palmlace Limited.

    LIANG TAO sold 80 pink Givenchy bags in 12 minutes. Becky Fang sold 100 Mini Cooper cars in just five. Both are wanghong, literally “red-hot on the web”. Every day millions of Chinese search social media for wanghong posts or tune in to live-streams for wanghong's opinions on everything. The fans are helping this new Chinese Internet star to make money out of their popularity—and to shake up the country's e-commerce industry in the process.

    A few of wanghong have been hired by luxury brands. Jaeger-LeCoultre, a Swiss watchmaker, hired Papi Jiang for a video ad targeting young urbanites (都市人), including her 27m fans on Sina Weibo, a Twitter-like microblog. Zhang Yi of iiMedia Research, a consulting firm, estimates that up to 15% of sales on shopping sites like Taobao or social-media apps such as WeChat are influenced by wanghong's public support. The length of a dress might be decided by a survey of a wanghong's fans; its launch date might be based on the number of hits, shares or comments it collects, some of which can cause last-minute design changes.

    This poses a new challenge for retailers(零售商), whose supply chains must respond ever more quickly to wanghong's opinions. Whereas previously a company would look for a celebrity to match its image, wanghong and their admirers are shaping goods.

    Another challenge comes directly from wanghong themselves. They increasingly make money not merely from online support or advice but by launching their own e-commerce stores. Sales of goods accounted for just under half of wanghong earnings of 53bn yuan ($8bn) in 2016, estimates Analysys, a Chinese market-research firm (the rest came mostly from live-show tips and adverts).

    Some wanghong are going a step further. In November Becky Fang launched her own clothing line. Part of her motivation, she says, was that the brands she supported did not always match the trends she was sharing with her followers. By creating her own brand, Becky's Fantasy, she have full control of the quality. She also gains a new income. For the time being only 3-5% of wanghong follow Becky Fang's example, iiMedia Research estimates. But it expects the model to become an industry in its own right, including entertainment and e-commerce, and driven by online data.

    Adults understand what it feels like to be flooded with objects. Why do we often assume that more is more when it comes to kids and their belongings? The good news is that I can help my own kids learn earlier than I did how to live more with less.

    I found the pre-holidays a good time to encourage young children to donate less-used things, and it worked. Because of our efforts, our daughter Georgia did decide to donate a large bag of toys to a little girl whose mother was unable to pay for her holiday due to illness. She chose to sell a few larger objects that were less often used when we promised to put the money into her school fund(基金）(our kindergarten daughter is serious about becoming a doctor)

    For weeks, I've been thinking of bigger, deeper questions: How do we make it a habit for them? And how do we train ourselves to help them live with, need, and use less? Yesterday, I sat with my son, Shepherd, determined to test my own theory on this. I decided to play with him with only one toy for as long as it would keep his interest. I expected that one toy would keep his attention for about five minutes, ten minutes, max. I chose a red rubber ball-simple, universally available. We passed it, he tried to put it in his mouth, he tried bouncing it, rolling it, sitting on it, throwing it. It was totally, completely enough for him. Before I knew it an hour had passed and it was time to move on to lunch.

    We both became absorbed in the simplicity of playing together. He had my full attention and I had his. My little experiment to find joy in a single object worked for both of us.

    Tiredness, coughing, a runny nose and a sore throat—among all sicknesses there is probably none more common than the flu (流感), which we all get now and then. However, bird flu is a completely different story.

    In 2003, the H5N1 bird flu swept across 15 countries, including China, with sufferers reporting chest pain, difficulty breathing, fever and severe coughing. More than 600 people were infected, and about 60 percent died. Now, another type of bird flu hit Shanghai and three neighboring provinces, and this time the virus is called H7N9. By the afternoon of April 11, the new virus had taken nine lives out of 35 infected, according to Xinhua News Agency.

    The "H" and "N" in the virus' name refer to two kinds of proteins (蛋白质) on the surface of the virus. Any change of the numbers of the two proteins indicates a new mutation(变异). Most of the mutations only affect birds, such as chickens and pigeons, and don't normally spread to humans. But once they do, the results can be disastrous.

    "Any time an animal influenza virus crosses to humans, it is a cause for concern, " Malik Peiris, virologist (病毒学家) at the University of Hong Kong, told Nature magazine. Take the SARS epidemic (传染病) in 2003 as an example. The virus behind the disease is thought to have jumped to humans from animals. The virus was a complete "stranger" to human bodies, which hadn't developed an immunity (免疫力) against it.

    But there is something more about the new H7N9 bird flu. Unlike the H5N1 bird flu, which causes severe sickness in birds, the H7N9 has been evolving under the radar(悄悄地) since it travels between birds without causing noticeable illness. That makes it difficult to keep track of the disease.

    The good news is that there's so far no sign that the virus is spreading from person to person. But since there is no vaccine (疫苗) for the disease yet, the World Health Organization recommends that you wash your hands after meeting with sick people and before and after you eat or prepare food, and they also suggest avoiding contact with birds or their eggs.