Ahead of so-called Singles' Day on the 11th of this month，2013, online sales have already begun peaking.

    The leading e-business platform, tmall.com, has promoted(促销) its fifty-percent-off discount(折扣) to attract consumers. They are also trying to attract buyers through social media. Vice President of tmall.com Wang Yulei says more than 20 thousand online stores have joined the Double 11 Day sales. But this number has doubled. The final number of how many products going to be on sale has not been known yet. But so far, many more products planned to be put on shelves with discounts.

    During last year's Singles' Day, tmall.com, together with taobao.com, reached a record of 19.1 billion yuan in sales, which considered a milestone in the e-business history of China.

    Singles' Day was first started by Chinese college students in the 1990s as the opposite of Valentine's Day, a celebration for people without romantic partners. The timing was based on the date: Nov. 11—or double 11—for singles. Single young people would treat each other to dinner or give gifts to show love to someone and end their single status.

    But now, the Singles' Day has been promoted as a kind of grand craze just for the shopping season, thanks to thousands of discounted products being promoted online.

    Taobao.com was the first big e-retail platform which used the double 11 idea to promote sales. Taobao.com reached one million yuan worth of sales on that day in 2009, when they first promoted the Singles' Day idea. In 2010, the sales increased to 936 million yuan. The figure climbed up to 5.3 billion yuan in 2011, putting huge demand on shipping services. The figure doubled in 2012.

    E-commerce is considered to be replacing the traditional retailing industry, but the reality is that both sides are learning from each other.

    Skillswise Delivery Services

    Christmas Job Opportunities

    Aged between 16 and 65 years? Need some money for Christmas?

    Are you available to work at short notice?

    Can you work early in the morning or late at night? We are looking for careful and patient people to help to sort and deliver parcels in the Reading area from late November until the end of December.

    Pay for weekdays, including Saturdays and Sundays, will be

Ages 16 to 17—-£4.80 per hour.

Age 18 and over—- £ 6.10 per hour.

    So if you have good communication skills and are able to work as part of a team, we would like to hear from you.

    To get an application form, please write to:

    Elaine Grey, Personnel Officer, Skillswise Delivery Services, Windsor Road.

    Reading, RGS 4BR

    Tel:0118 932 814 (24 hr. answer phone)

    Closing date: 10th November

    Although English is not as old as Chinese, it is spoken by many people around the world every day. English speakers are always creating (创造) new words, and we are often able to know where most words come from.

    Sometimes no one may really know where a word comes from. Did you ever think about why hamburgers are called hamburgers, especially when they are not made with ham? About a hundred years ago, some men went to America from Europe. They came from a big city in Germany called Hamburg. They didn't speak good English, but they ate good food. When some Americans saw them eating a round piece of beef, they asked the Germans what is was. The Germans didn't understand the question and answered, “We come from Hamburg.” One of these Americans owned a restaurant. He had an idea. He cooked some round pieces of bread and started selling them. Such bread came to be called “hamburgers”. Today, “hamburgers” are sold in many countries around the world.

    Whether this story is true or not, it certainly is interesting. Knowing why any word has a certain meaning is interesting, too. This reason, for most English words, can be found in any large English dictionary.

    Generally speaking, people like those who have a good sense of humor.

    Sometimes a touch of humor might well enable us to win. Consider the case of a young friend of mine, who hit a traffic jam on his way to work shortly after receiving an ultimatum (最后通牒) about being late on the job. Although there was a good reason for Brian's being late—serious illness at home—he decided that this by-now-familiar excuse wouldn't work any longer. His boss was probably already pacing up and down preparing a dismissal speech.

    Yes, the boss was, as Brian entered the office at 9:35. The place was as quiet as a locker room (更衣室): everyone was hard at work. Brian's boss came up to him. Suddenly, Brian forced a smile and stretched out his hand. "How do you do!" he said. "I'm Brian. I'm applying for a job, which, I understand, became available just 35 minutes ago. Doesn't the early bird get the worm?"

    The room exploded in laughter. The boss clamped off a smile and walked back to his office. Brian had saved his job, with the only tool that could win—a laugh.

    Humor is a most effective, yet frequently neglected means of handling the difficult situations in our lives. It can be used for patching up differences, apologizing, saying "no", criticizing, getting the other fellow to do what you want without his losing face. For some jobs, it's the only tool that can succeed. It is a way to discuss subjects so sensitive that serious dialog may start a quarrel. For example, many believe that comedians on television are doing more today for racial and religious tolerance (忍受力) than people in any other forum.

"Universal history, the history of what man has accomplished in this world, is at bottom the History of the Great Men who have worked here," wrote the Victorian sage Thomas Carlyle. Well, not any more it is not.

Suddenly, Britain looks to have fallen out with its favourite historical form. This could be no more than a passing literary craze, but it also points to a broader truth about how we now approach the past: less concerned with learning from forefathers and more interested in feeling their pain. Today, we want empathy, not inspiration.

From the earliest days of the Renaissance, the writing of history meant recounting the exemplary lives of great men. In 1337, Petrarch began work on his rambling writing De Viris Illustribus (On Famous Men), highlighting the virtus (or virtue) of classical heroes. Petrarch celebrated their greatness in conquering fortune and rising to the top. This was the biographical tradition which Niccolo Machiavelli turned on its head. In The Prince, he championed cunning, ruthlessness, and boldness, rather than virtue, mercy and justice, as the skills of successful leaders.

Over time, the attributes of greatness shifted. The Romantics commemorated the leading painters and authors of their day, stressing the uniqueness of the artist's personal experience rather than public glory. By contrast, the Victorian author Samual Smiles wrote Self-Help as a catalogue of the worthy lives of engineers, industrialists and explores. "The valuable examples which they furnish of the power of self-help, if patient purpose, resolute working and steadfast integrity, issuing in the formulation of truly noble and many character, exhibit," wrote Smiles. "what it is in the power of each to accomplish for himself." His biographies of James Walt, Richard Arkwright and Josiah Wedgwood were held up as beacons to guide the working man through his difficult life.

This was all a bit bourgeois (庸俗的) for Thomas Carlyle, who focused his biographies on the truly heroic lives of Martin Luther, Oliver Cromwell and Napoleon Bonaparte. These epochal figures represented lives hard to imitate, but to be acknowledged as possessing higher authority than mere mortals.

Not everyone was convinced by such bombast (浮夸的描写): "The history of all existing society is the history of class struggle" wrote Marx and Engels in The Communist Manifesto. "It is man, real living man, who does all that." And history should be the story of the masses and their record of struggle.

This was the tradition which revolutionized our appreciation of the past. It transformed the public history: downstairs became just as fascinating as upstairs. In place of Thomas Carlyle, Britain nurtured Christopher Hill, EP Thompson and Eric Hobsbawm. Whole new realms of understanding—from gender to race to cultural studies—were opened up as scholars unpicked the diversity of lost societies.

A few notable moments from my most recent volunteering at the Children's Hospital never escape me.

After we had 1 with the nurses, Dr. Tiny and I went to our first room, inside which were a mother and a two-year-old boy. This young boy was 2 on the bed, jumping up and down. Mom looked at us with a sense of expectation and curiosity. She was trying to calm her son, but she couldn't. Dr. Tiny 3 his tool and waved it through the air creating bubbles (肥皂泡) in front of the child. I had a 4 with me. I started to play gentle, 5 music. As we did this, the young boy watched the bubbles with his eyes, and began to rock 6 gently to the music. He slowly reached out his hand to 7 the bubbles. We glanced over at the mom and noticed that she, too, had become 8 .

Later, we walked into another room at the Emergency Department. The patient was a teenage boy who had met with a terrible 9 , leaving him unable to sit up. 10 , he could raise his head with 11 to see us as we entered the room. He saw our guitar. "Play me a song," he said, "The Red Nose Reindeer."

I quickly adjusted my guitar, 12 my throat, and began to sing, "Jingle bells, Jingle bells, Jingle all the way…" The patient looked up with a look of 13 . With a smile, he said, "Play The Red Nose Reindeer, please!" Dr. Tiny looked at me and said, "You are starting to embarrass us." I glanced at Dr. Tiny and the patient, 14 for getting it wrong I began to sing again. As Dr. Tiny and I sang the song, the patient sang along and laughed. "That was a good one!" he shouted 15 .