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题型:阅读理解 题类:模拟题 难易度:普通

湖南省长沙市雅礼中学、河南省实验中学高三英语联考试卷

阅读理解

    LIANG TAO sold 80 pink Givenchy bags in 12 minutes. Becky Fang sold 100 Mini Cooper cars in just five. Both are wanghong, literally “red-hot on the web”. Every day millions of Chinese search social media for wanghong posts or tune in to live-streams for wanghong's opinions on everything. The fans are helping this new Chinese Internet star to make money out of their popularity—and to shake up the country's e-commerce industry in the process.

    A few of wanghong have been hired by luxury brands. Jaeger-LeCoultre, a Swiss watchmaker, hired Papi Jiang for a video ad targeting young urbanites (都市人), including her 27m fans on Sina Weibo, a Twitter-like microblog. Zhang Yi of iiMedia Research, a consulting firm, estimates that up to 15% of sales on shopping sites like Taobao or social-media apps such as WeChat are influenced by wanghong's public support. The length of a dress might be decided by a survey of a wanghong's fans; its launch date might be based on the number of hits, shares or comments it collects, some of which can cause last-minute design changes.

    This poses a new challenge for retailers(零售商), whose supply chains must respond ever more quickly to wanghong's opinions. Whereas previously a company would look for a celebrity to match its image, wanghong and their admirers are shaping goods.

    Another challenge comes directly from wanghong themselves. They increasingly make money not merely from online support or advice but by launching their own e-commerce stores. Sales of goods accounted for just under half of wanghong earnings of 53bn yuan ($8bn) in 2016, estimates Analysys, a Chinese market-research firm (the rest came mostly from live-show tips and adverts).

    Some wanghong are going a step further. In November Becky Fang launched her own clothing line. Part of her motivation, she says, was that the brands she supported did not always match the trends she was sharing with her followers. By creating her own brand, Becky's Fantasy, she have full control of the quality. She also gains a new income. For the time being only 3-5% of wanghong follow Becky Fang's example, iiMedia Research estimates. But it expects the model to become an industry in its own right, including entertainment and e-commerce, and driven by online data.

(1)、Why can wanghong use their popularity to make money?
A、Because they are Internet stars. B、Because they use social media. C、Because their opinions influence fans. D、Because they can shake the e-commerce industry.
(2)、What is the characteristic of the products supported by wanghong?
A、It is fans-based. B、It is social-media-based. C、It is design-shared. D、It is youth-targeted.
(3)、What are the challenges for retailers?
A、Online support and advice. B、Increasing sales of goods online. C、Quick responses to the market changes. D、Wanghong's opinions and e-commerce stores.
(4)、Why do some wanghong create their own brands?
A、Because they want to attract more fans. B、Because they want to share with their followers. C、Because they want to set up a new industry model. D、Because the brands they speak for can't satisfy their fans.
举一反三
阅读理解
    A British shopper, Emma Mumford, who was named “the Coupon(优惠券) Queen” has spent just £350 on a luxury(奢侈) Christmas for her and her family—but got £2,500 worth of food, drink and presents thanks to coupons and offers.
    Ms Mumford is a so-called “extreme couponer” and spends hours hunting out the best deals and bargains. She has been preparing for this Christmas since the end of the last one. Ms Mumford made the huge savings by checking price comparison websites and as a result collected more presents than she needed for Christmas. After sorting out gifts for all of her family, she has even been able to donate £1,000 worth of presents to her local hospital.
    “It has been so nice to have Christmas sorted and not having to worry about breaking the bank. I wanted to get high quality presents for my family and show that you can do it without spending a fortune. There is a misconception that everyone who does couponing only gets value products but through my careful shopping I have managed to purchase designer perfumes(香水), a high-end coffee machine.” she explained.
    She said “What started as a hobby to help me save money has turned into my life and I am able to run a business helping people save money. I know what it feels like to struggle as my ex-partner had a lot of debt which I took on for him. We were in a poor situation where every penny counted. That's what really inspired me.”
    She has now turned her bargain-hunting addiction into a business where she searches for the best deals and offers tips to the general public through video blogging and her Facebook Page.
    “I try and show people that it is just a little bit of work in the beginning but it will eventually pay off. One of the best things to do is just to be a bit forward thinking and save throughout the year.”
阅读理解

    LakeLander        ·2 hours ago

    Today, a man talked very loud on his phone on a train between Malvern and Reading, making many passengers upset. I wonder how he would react if I were to read my newspaperoutloudonthetrain, Ihave never had the courage to do it, though.

    Pak50          ···     ·57 minutes ago

    Why not give it a try? Perhaps you should take lessons on a

    musical instrument. The late musician Dennis Brian is said to have

    asked a fellow train passenger to turn off his radio. When his

    request was refused, he took out his French horn(号) and started to practice.

    Angie O'Edema·42 minutes ago

    I don't see how musical instruments can help improve manners in public. Don't do to others what you wouldn't like to be done to yourself. Once, a passenger next to me talked out loud on his mobile phone. I left my seat quietly, giving him some privacy to finish his conversation. He realized this and apologised to me. When his phone rang again later, he left his seat to answer it. You see, a bit of respect and cooperation can do the job better.

    Taodas                          ·29 minutes ago

    I did read my newspaper out loud on a train, and it turned out well. The guy took it in good part, and we chatted happily all the way to Edinburgh.

    Sophie 76                                     ·13minutes ago

    I have not tried reading my newspaper out loud on a train, but ,several years ago, I read some chapters from Harry Porter to my bored and noisy children. Several passengers seemed to appreciate what I did.

阅读理解

    There is an old saying about volunteer work that goes like this: “ No one can do everything, but everyone can do something.”

    Today, many people volunteer their time and energy to help others. There are a lot of ways to meet other people's needs. For example, some volunteers provide help after a disaster. Others are happy to get dirty while repairing homes or planting trees or flowers in poor neighborhoods. Young people see suffering and loneliness around them and find ways to help. And history lovers help archeologists(考古学家) search for ancient objects to help deepen our knowledge of the past.

    Volunteers work in many areas around the world, including Haiti. More than four years have passed since a 7.0 earthquake shook the nation. The exact number of people who died may never be known. Thousands of survivors of the Haitian earthquakes still live in temporary shelters. Last year, former American President Jimmy Carter and his wife Rosalynn joined five hundred volunteers in the town of Leogane to build houses.

    Organizations do not have to be large to get volunteers. An activist group in Dharamsala, India is a good example, Jodie Underhill from England arrived in northern India several years ago. She planned to volunteer for an environmental project. She could almost not believe how much rubbish was ruining some of the area's most beautiful sights. Jodie Underhill learned about how to deal with the rubbish while taking part in other volunteer projects. But soon enough she formed her own group, Mountain Cleaners. Jodie Underhill says the work is very hard. But she praises the group's efforts as a wonderful experience. The young Englishwoman says the Indian media started calling her “Garbage Girl”. And she says she was pleased with the name.

    American teenagers also volunteer in many ways .

阅读理解

    It seems that no one can live a happy life without friendship. While a great number of people expect others to be their friends, they don't give friendship back. That is why some friendships don't last long. To have a friend, you must learn to be one. You must learn to treat your friend the way you want your friend to treat you. Learning to be a good friend means learning three rules: be honest; be generous; be understanding.

    Honesty is where a good friendship starts. Friends must be able to trust one another. If you do not tell the truth, people usually find out. If a friend finds out that you haven't been honest, you may lose your friend's trust. Good friends always depend on one another to speak and act honestly.

    Generosity means sharing and sharing makes a friendship grow. You do not have to give your lunch money or your clothes. Naturally you will want to share your ideas and feelings. These can be very valuable to a friend. They tell your friend what is important to you. By sharing them, you help your friend know better.

    Sooner or later everyone needs understanding and help with each other. Something may go wrong at school. Talking about the problem can make it easier to solve. Turning to a friend can be a first step in solving the problem. So to be a friend you must listen and understand. You must try to put yourself in your friend's place so that you can understand the problem better.

    No two friendships are exactly alike. But all true friendships have three things in common. If you plan to keep your friends, you must practice honesty, generosity and understanding.

阅读理解

    Go to NYU Precollege Summer Program

    Make the most of your summer vacation with this six-week academic summer camp for high school juniors and seniors. Earn college credits, explore New York City(NYC), and experience academic and student life at New York University(NYU), Scholarships are available.

    Participants

    NYU Precollege summer camp offers rising high school juniors and seniors the opportunity to experience academic and student life at New York University. Teens take college-level courses for academic credits which may be applied to a future degree. Residential(住校的)and non-residential choices are available.

    What to do

    Participants take credit-bearing(学分计的)courses with current college students. Courses are available in over 36 subjects. Students can explore the archeological(考古学的)history of New York City, visit major New York sports equipment, learn the business of sports management, begin to master the Chinese language, practice the art of news reporting, or dig into the service industry while going behind the scenes at Manhattan hotels and restaurants.

    Additionally, students have the opportunity to participate in free noncredit seminars taught by NYU's distinguished writing experts. The seminars offer students an opportunity to improve writing skills and focus on college-level writing.

    Harvest Outside the classroom, NYU Precollege offers seminars regarding the college admissions and application process, as well as a variety of on-and-off-campus social event and activities. NYU Precollege summer camp allows outstanding teens to get a taste of college while still having time to work or volunteer outside of school, and enjoy the summer vacation.

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