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题型:阅读理解 题类:模拟题 难易度:普通

湖南省长沙市雅礼中学、河南省实验中学高三英语联考试卷

阅读理解

    LIANG TAO sold 80 pink Givenchy bags in 12 minutes. Becky Fang sold 100 Mini Cooper cars in just five. Both are wanghong, literally “red-hot on the web”. Every day millions of Chinese search social media for wanghong posts or tune in to live-streams for wanghong's opinions on everything. The fans are helping this new Chinese Internet star to make money out of their popularity—and to shake up the country's e-commerce industry in the process.

    A few of wanghong have been hired by luxury brands. Jaeger-LeCoultre, a Swiss watchmaker, hired Papi Jiang for a video ad targeting young urbanites (都市人), including her 27m fans on Sina Weibo, a Twitter-like microblog. Zhang Yi of iiMedia Research, a consulting firm, estimates that up to 15% of sales on shopping sites like Taobao or social-media apps such as WeChat are influenced by wanghong's public support. The length of a dress might be decided by a survey of a wanghong's fans; its launch date might be based on the number of hits, shares or comments it collects, some of which can cause last-minute design changes.

    This poses a new challenge for retailers(零售商), whose supply chains must respond ever more quickly to wanghong's opinions. Whereas previously a company would look for a celebrity to match its image, wanghong and their admirers are shaping goods.

    Another challenge comes directly from wanghong themselves. They increasingly make money not merely from online support or advice but by launching their own e-commerce stores. Sales of goods accounted for just under half of wanghong earnings of 53bn yuan ($8bn) in 2016, estimates Analysys, a Chinese market-research firm (the rest came mostly from live-show tips and adverts).

    Some wanghong are going a step further. In November Becky Fang launched her own clothing line. Part of her motivation, she says, was that the brands she supported did not always match the trends she was sharing with her followers. By creating her own brand, Becky's Fantasy, she have full control of the quality. She also gains a new income. For the time being only 3-5% of wanghong follow Becky Fang's example, iiMedia Research estimates. But it expects the model to become an industry in its own right, including entertainment and e-commerce, and driven by online data.

(1)、Why can wanghong use their popularity to make money?
A、Because they are Internet stars. B、Because they use social media. C、Because their opinions influence fans. D、Because they can shake the e-commerce industry.
(2)、What is the characteristic of the products supported by wanghong?
A、It is fans-based. B、It is social-media-based. C、It is design-shared. D、It is youth-targeted.
(3)、What are the challenges for retailers?
A、Online support and advice. B、Increasing sales of goods online. C、Quick responses to the market changes. D、Wanghong's opinions and e-commerce stores.
(4)、Why do some wanghong create their own brands?
A、Because they want to attract more fans. B、Because they want to share with their followers. C、Because they want to set up a new industry model. D、Because the brands they speak for can't satisfy their fans.
举一反三
阅读理解

    Guinness World Records has long been recording some of the most amazing and astonishing travel and tourism facts. Here we are sharing some of the most unbelievable record-breaking accounts, all fully fact-checked and Guinness-approved.

Largest Ice Structure—The Ice Hotel in Sweden

    Each year, the ice hotel in Jukkasjarvi, Sweden, is rebuilt from blocks of frozen ice from the nearby River Torne. Covering an area of 5,500 square metres, the hotel is unsurprisingly open seasonally, from December to March, when it melts away. In 2015, the hotel celebrated its 25th anniversary, complete with an ice bar, an ice church and ice bedrooms—one even featured a London Tube carriage made entirely of ice.

Tallest Waterfall—Angel Falls, Venezuela

    The largest waterfall by vertical(垂直的) area may be Victoria Falls, which sit on the border between Zimbabwe and Zambia, but it's South America that's home to the world's tallest.

    Angel Falls, located in Bolivar, Venezuela, has an impressive, uninterrupted drop of 807 metres.

    It was actually named after the American pilot, Jimmie Angel, who first recorded it in his logbook on November 16, 1933.

Largest Area of Glowing Sea—Indian Ocean, near Somalia

    Bioluminescence(生物体发光) is the production and emission of light by a living thing and can be used to explain the surprising phenomenon(现象)of “glowing oceans.”

    It was in 1995 that scientists detected glowing sea in the Indian Ocean—just off the coast of Somalia-via satellite, The water was more than 250 kilometres long, and it was all thanks to the bacteria called phytoplankton.

Most Expensive Hotel Room—The Royal Penthouse Suite at Geneva's Hotel President Wilsom

    This particular suite is just the ticket, costing as much as US$83,000(£53,760)per night.

    But the high price will gain you access to 12 bedrooms and 12 marble bathrooms across 18,000 square feet.

阅读理解

    A large body of research has been developed in recent years to explain many aspects of willpower. Most of the researchers exploring self-control do so with an obvious goal in mind: How can willpower be strengthened? If willpower is truly a limited resource, as the research suggests, what can be done to make it stay strong?

    Avoiding temptation (诱惑)is an effective method for maintaining self-control, which is called the “out of sight, out of mind” principle. One recent study, for instance, found office workers are less attracted to candy in the desk drawer than that on top of their desks, in plain sight.

    The research suggesting that we possess a limited reservoir of self-control raises a troubling question. When we face too many temptations, are we to fail? Not necessarily. Researchers don't believe that one's willpower is ever completely exhausted. Rather, people appear to hold some willpower in reserve, saved for future demands. The right motivation allows us to tap into those reserves, allowing us to carry on even when our self-control strength has been run down. High motivation might help overcome weakened willpower—at least to a point.

    Willpower may also be made less vulnerable (脆弱) to being exhausted in the first place. Researchers who study self-control often describe it as being like a muscle that gets tired with heavy use. But there is another aspect to the muscle comparison, they say. While muscles become exhausted by exercise in the short term, they are strengthened by regular exercise in the long term. Similarly, regular practices of self-control may improve willpower strength.

    The evidence from willpower-exhaustion studies also suggests that making a list of resolutions on New Year's Eve is the worst possible approach» Being exhausted in one area can reduce willpower in other areas, so it makes more sense to focus on a single goal at a time. In other words, don't try to quit smoking, adopt a healthy diet and start a new exercise plan at the same time. Taking goals one by one is a better approach. Once a good habit is in place, Baumeister says, you'll no longer need to draw on your willpower to maintain the behavior. Eventually healthy habits will become routine, and won't require making decisions at all.

    Many questions about the nature of self-control remain to be answered by further research. Yet it seems likely that with clear goals, good self-monitoring and a little practice, you can train your willpower to stay strong in the face of temptation.

阅读理解

    Last week I was riding my special motorbike and then stopped at a convenience store. As I was getting my wheelchair off the back, a man watched me from his car and I noticed a wheelchair in his back seat. We spoke for a moment and I asked him about the wheelchair. He answered that it was for his daughter. “Well, do you think she would like to go for a ride on my motorbike with me?” I asked. He seemed shocked that a total stranger would ask him this. He thought about it for a second and said, “OK, as long as I can follow you.”

    He introduced me to Amy and he sat her on my back seat. Her father followed me for a few miles and she talked non-stop about what she wanted for Christmas.

    As we came back to the convenience store, she said, “This ride is the best Christmas present I could ever receive. I have been in a wheelchair my whole life and didn't know I could do this.” I told her about some of the other things I do (ski, travel the world by myself, etc.). As her father was taking her off my bike, she turned to him and said, “Oh Daddy, I'm going to be OK. Mr. Bryant does all kinds of things, and I will too.” Her father turned away as a tear of joy rolled down his cheek. He hugged me and said, “I was sitting here praying for a gift for Amy that would encourage her. She often felt that her life was dull compared to other children. God answered my prayer just now. Now I pray that God will bless you for your gift to Amy today.” I believed what he said. Being kind and thoughtful to others, we can be an answer to prayer.

阅读理解

    Allan Guei, 18, was a star basketball player at Compton High School in the Los Angeles area before he graduated last month. His good grades made him eligible for an unusual competition: A free-throw contest in the Compton High gymnasium. The top prize: $40,000 in scholarship money.

    Guei, whose parents immigrated to the United States from the Ivory Coast, knew how much that financial aid could mean for his family. He was also feeling a fair share of pressure as students and teachers crushed into the gym to watch Guei and seven other randomly compete against each other.

    Guei won the free-throw contest by one basket and netted the $40,000. But it's what he did next that's truly astonishing.

In the weeks following the March free-throw competition, Guei learned that he'd scored a full-ride basketball scholarship to California State University—Northridge. NCAA(全国大学生体育协会)rules allowed Guei to accept the athletic scholarship and also keep most of the $40,000 he had won.

    But Guei couldn't stop thinking about the seven talented runners-up from the free-throw contest. They, too, had dreams and very real needs. So, he asked Principal Jesse Jones to make a surprise announcement at Compton High's graduation ceremony: Geui wanted to donate the $40,000 to the other seven students.

    “I've already been blessed so much and I know we're living with a bad economy, so I know this money can really help my classmates,” Guei said in a statement. “It was the right decision.”

    Guei elaborated on his decision to give the money away in an interview with ESPN(体育电视网): “I was already well taken care of to go to school, to go to university for free… I felt like they needed it more than I did.”

阅读理解

    Homebuyers nationwide are watching housing prices go up, up, and up. "How high can they go?" is the question on everyone's lips.

    It's crazy, "said Tim, who is looking for a house near the beach. "In 1993, I bought a two-bedroom house in Venice for $70,000. My friends thought then that I was overpaying. Five years later, I had to move. I sold it for $230,000, which was a nice profit. Last year, the exact same house was for sale for S510, 000!

    It is a seller's market. Homebuyers feel like they have to offer at least 10% more than the asking price. Donna, a new owner of a one-bedroom house in Venice Beach, said, "That's what I did. I told the owner that whatever anyone offers you, I'll give you $20,000 more, under the table, so you don't have to pay your realtor(房地产经纪人) any of it. I was tired of looking.”

    Tim said, "Whether you decide to buy or decide not to buy, you still feel like you made the wrong decision. If you buy, you feel like you overpaid. If you don't buy, you want to kick yourself for passing up a great opportunity.”

    Everyone says the bubble has to burst sometime, but everyone hopes it will burst the day after they sell their house. Even government officials have no idea what the future will bring. "All we can say is that, inevitably, these things go in cycles," said the state director of housing. "What goes up must come down But, as we all know, housing prices always stay up a little higher than they go down. So you can't lose over the long run. Twenty years down the road, your house is always worth more than you paid for it.”

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