试题

试题 试卷

logo

题型:阅读理解 题类:模拟题 难易度:普通

湖南省长沙市雅礼中学、河南省实验中学高三英语联考试卷

阅读理解

    LIANG TAO sold 80 pink Givenchy bags in 12 minutes. Becky Fang sold 100 Mini Cooper cars in just five. Both are wanghong, literally “red-hot on the web”. Every day millions of Chinese search social media for wanghong posts or tune in to live-streams for wanghong's opinions on everything. The fans are helping this new Chinese Internet star to make money out of their popularity—and to shake up the country's e-commerce industry in the process.

    A few of wanghong have been hired by luxury brands. Jaeger-LeCoultre, a Swiss watchmaker, hired Papi Jiang for a video ad targeting young urbanites (都市人), including her 27m fans on Sina Weibo, a Twitter-like microblog. Zhang Yi of iiMedia Research, a consulting firm, estimates that up to 15% of sales on shopping sites like Taobao or social-media apps such as WeChat are influenced by wanghong's public support. The length of a dress might be decided by a survey of a wanghong's fans; its launch date might be based on the number of hits, shares or comments it collects, some of which can cause last-minute design changes.

    This poses a new challenge for retailers(零售商), whose supply chains must respond ever more quickly to wanghong's opinions. Whereas previously a company would look for a celebrity to match its image, wanghong and their admirers are shaping goods.

    Another challenge comes directly from wanghong themselves. They increasingly make money not merely from online support or advice but by launching their own e-commerce stores. Sales of goods accounted for just under half of wanghong earnings of 53bn yuan ($8bn) in 2016, estimates Analysys, a Chinese market-research firm (the rest came mostly from live-show tips and adverts).

    Some wanghong are going a step further. In November Becky Fang launched her own clothing line. Part of her motivation, she says, was that the brands she supported did not always match the trends she was sharing with her followers. By creating her own brand, Becky's Fantasy, she have full control of the quality. She also gains a new income. For the time being only 3-5% of wanghong follow Becky Fang's example, iiMedia Research estimates. But it expects the model to become an industry in its own right, including entertainment and e-commerce, and driven by online data.

(1)、Why can wanghong use their popularity to make money?
A、Because they are Internet stars. B、Because they use social media. C、Because their opinions influence fans. D、Because they can shake the e-commerce industry.
(2)、What is the characteristic of the products supported by wanghong?
A、It is fans-based. B、It is social-media-based. C、It is design-shared. D、It is youth-targeted.
(3)、What are the challenges for retailers?
A、Online support and advice. B、Increasing sales of goods online. C、Quick responses to the market changes. D、Wanghong's opinions and e-commerce stores.
(4)、Why do some wanghong create their own brands?
A、Because they want to attract more fans. B、Because they want to share with their followers. C、Because they want to set up a new industry model. D、Because the brands they speak for can't satisfy their fans.
举一反三
阅读理解

    It was the men's figure skating final of the Winter Olympics when I was 16.I lay on our living room floor excitedly watching the battle between the Brains: American Brain Boitano facing Brian Orser in Canada. Both of them had been world champions. Both of them deserved to win. As a Northern Californian, I was for my fellow countryman. He also grew up in Northern California. We'd skated on the same ice. Brain performed successfully. The champion! I jumped in the air when his score went up.

    But what happened next is what I'll never forget. Brain sat in front of the camera, surrounded by a group of journalists. Brain was talking about his career and his medal, talking to the whole world. A terrible sinking feeling went through me. I could never be in the Olympics,

    I thought, I loved skating because I could express myself with my jumps and dances better than words.

    What if journalists asked me questions like they asked Brain? I'd freeze up like the ice beneath my skates! And yet, there was so much I would love to say, about my family and all the support they'd given me and about following my dream of being a skating champion.

    I worked very hard the next few years — on the ice and especially off. After journalists talked to me and although my heart pounded every time I spoke to them, I got to know them. And they got to know me. Slowly I learned that the best approach was simply to be myself, to be honest and gracious and do my best, just like on the ice, to answer their questions.

    So when my big moment came four years after Brain's, I was ready. Remember: when you do the thing you fear most, you put an end to fear.

阅读理解

    Scientists have always been interested in the high level of organization in ant societies. American researchers have watched ants build life-saving rafts to keep afloat during floods. They also have recorded how ants choose their next queen — the female whose job is to produce eggs.

    New technology is helping to improve researchers' understanding of the insects. But there is still a lot to be learned.

    Fire ants living in Brazilian forests are perfectly at home in an environment where flooding is common. To save themselves, the insects connect their legs together and create floating rafts. Some ant rafts can be up to 20 centimeters wide.

    David Hu is an engineer with the Georgia Institute of Technology, also known as Georgia Tech, saying, "If you have 100 ants, which means 600 legs, 99 percent of those legs will be connected to a neighbor. So they're very, very good at keeping this network. "

    David Hu and other Georgia Tech researchers wanted to study ants and the secret of their engineering. They froze ant rafts and then looked at them with the help of computed technology, or CT images. The pictures showed that larger ants serve in central positions to which smaller ants hold. The larger ants create pockets of air that keep the insects afloat.

    Scientists say small robots or materials that can change shape could be programmed in a similar way, working towards a shared goal.

    Researchers at North Carolina State University are also studying ants. They examined how Indian jumping ants choose the leader of the colony when they lose their top female or queen.

阅读理解

    Once an old man rose early to read each morning. His grandson wanted to be just like his grandfather, so tried to emulate him every way he could.

    One day the grandson asked, “Grandpa, I try to read just like you do, but I don't understand most of it, and I forget whatever I do understand immediately I close the book. So what good is it for me to read?”

    The grandfather, who was putting coal on the fire, said, “Take this coal basket down to the river and bring me back a basket of water.”

    The boy did as told to, but the water leaked out before he could get the basket home.

    The grandfather laughed, saying, “You'll have to move a little faster.” This time he ran faster, but again the basket emptied. Out of breath, he decided it was impossible to carry water in a basket, and he went to get a bucket(桶). But the grandfather said, “I want a basket of water instead of a bucket of water. You're just not trying hard enough.”

    The boy knew what he was trying to accomplish was impossible. However, he decided to show his grandfather a third time.

    The boy dipped the basket into the river and ran as hard as he could. With the empty basket, he gasped(喘气说), “See Grandpa? It's useless!”

    “So you think it useless?” the old man asked. “Then look at the basket.” To his surprise, the boy found it washed clean of the dirty coal stains and now clean inside and out.

    “My child, that's what happens when you read the book. You might not understand or remember everything, but the words will change you inside and out. That is the work of reading in our lives.”

阅读理解

    A Spanish company Siesta&Go has opened the first public napping (小睡) space in Madrid. It promises people a quiet rest in the middle of the city's business center.

    Napping spaces are nothing new; places to rest are already set up in other big cities in the world. But the idea would appear to work well with the culture of Spain, where people traditionally take an afternoon nap, called siesta.

    The Madrid nap space recently opened with 19 beds. People can use them by the minute or by the hour, and they can also choose either a private or shared room. An hour of napping inside a private room costs about $15.

    Siesta &Go provides all bedding, clean nightshirts and other materials. Nippers can request to be woken up when their time is up. It also offers areas to work, with armchairs, newspapers and coffee for those not wishing to sleep.

    Philip &Go is one happy customer. Marco says he gets tired during the day because of hard work. He says a siesta is the perfect way to build up energy. "I come for about 30 minutes or something like that. That is usually enough for me to be full of energy."

    While many Spanish people love their naps, others like Carlos Villarroja say they are just too busy to keep the tradition. "It's a Spanish tradition, but I think it's more of a legend (传说) than a tradition. Because of the lifestyle and the working hours, we have very little free time for a siesta at least during the week."

    But many health experts believe there is evidence that taking a short nap can be very good for the body and mind. Scientific studies show that taking a siesta can also prevent illness and lower blood pressure.

阅读下列短文,从每题所给的A、B、C、D四个选项中选出最佳选项。

With a brain the size of a pinhead, insects perform fantastic navigational (导航的)abilities. They avoid obstacles and move through small openings. How do they do this, with their limited brain power? Understanding the inner workings of an insect's brain can help us in our search towards energy-efficient computing, physicist Elisabetta Chicca of the University of Groningen demonstrates with her most recent result: A robot that acts like an insect.

In search of the neural(神经的) mechanism that drives insect behaviour, PhD student Thorben Schoepe developed a model of its neuronal activity and a small robot that uses this model to navigate. Schoepe's model is based on one main principle: always steer towards the area with the least apparent motion.

He had his robot drive through a long "corridor"—consisting of two walls with a random print on it—and the robot centred in the middle of the corridor, as insects tend to do. In other virtual environments, such as a space with obstacles or small openings, Schoepe's model also showed similar behaviour to insects.

"The model is so good," Chicca concludes, "that once you set it up, it will perform in all kinds of environments. That's the beauty of this result."

The fact that a robot can navigate in a realistic environment is not new. Rather, the model gives insight into how insects do the job, and how they manage to do things so efficiently.

Chicca explains, "Much of robotics is not concerned with efficiency. We humans tend to learn new tasks as we grow up and within robotics. This is reflected in the current trend of machine learning. But insects are able to fly immediately from birth. An efficient way of doing that is hardwired in their brains. In a similar way, you could make computers more efficient."

返回首页

试题篮