题型:阅读理解 题类:常考题 难易度:普通
吉林省榆树市第一高级中学2018-2019学年高二上学期英语竞赛试卷
Bargain hunters spent a record of 168.2 billion yuan ($25.3 billion; 21.7 billion euros; £19.3 billion) during the 2017 Singles Day on Nov. 11, the world's largest daylong discount festival, as e-commerce giant Alibaba Group took online shopping to offline stores and beyond(超越) the nation's borders(边界).
Spending climbed by 39.3 percent during this year's sale, as consumers from 225 countries and regions scooped up goods from 140,000 brands (品牌)that offered promotions during the annual event.
Alibaba surpassed last year's 120.7 billion yuan total shortly after 1 pm, as overseas shoppers joined in the afternoon, seeking good deals from China. Expanding at a faster-than-expected pace, the total eclipsed (使黯然失色) the combined sales of Black Friday and Cyber Monday in the United States last year. Nine out of ten people used mobile wallet apps for payment, says Alibaba, with its Alipay app having handled 1.48 billion transactions (转账) in 24 hours and processed them at a peak rate of 256,000 transactions per second.
Meanwhile, some offline shops also joined in, turning into smart stores that allowed shoppers to track product availability at other locations and get timely delivery to their doorsteps while paying with their phone. "Using big data analytics powered by Chinese tech firms can help us locate customers in a precise manner, something we wouldn't have achieved using old-school retailing," says Gary Chu, e-commerce general manager.
The Nov. 11 shopping event represents a China-branded business model that can also be spread to other countries, creating opportunities for businesses worldwide. As Singles Day grows, shoppers have used the opportunity to try out new items rather than simply bagging a bargain, says Tommy Hong, vice-president of Nielsen China.
"That changing attitudes (toward Singles Day) is also consistent with China's shifting focus from quantity(数量) to quality growth," Gary Chu says.
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