In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment . Modern businesses have been following his lead, with more tactics（策略）.

One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

       When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    When the telephone rings late at night, most women guess it must be one of only four or five people calling. A sister? Maybe. An emergency? Possibly. A mother? Probably not at that time of night. Much more probably it is a close female friend calling to tell you that she has split up with her boyfriend again or perhaps simply that a good movie has just started on TV.

    At a time when families are spread far and wide and marriages often end in divorce, friendships are becoming more and more important. Erika, a 32-year-old lawyer, is strengthened by her ten-year friendship with her married friend Jane. “I was very sick one night, so I called Jane at about 3:00 a.m. to talk about it,” she says. “She was very supportive and even came over to take me to the doctor's the next morning.”

    As American TV shows like Friends, which follows the lives of a very close group of young friends, have become more popular, many of us are beginning to see the value of such friendships. TV shows like this tell us that our romantic relationships may not last, but we need to keep in touch with our close friends if we want to survive.

    A TV show called Real Women is about the lives and relationships of five former school friends. In this show, family, husbands, and work are all less important than friendships. One of its actresses says the show reflects her own experience. “Friendship is about commitment. I don't see some of my friends for ages but when we get together, it is as if time hasn't passed.”

    This is true of Erika and Jane's friendship. With Erika's family 200 miles away，it is Jane who keeps a spare set of keys to Erika's apartment and waters her plants whenever she is away. “Having Jane around gives me a certain amount of freedom. It is not the kind of thing that you could ask anyone to do, but she knows I would do the same for her.” Erika feels that because she no longer sees her family every day, she now enjoys a closer relationship with her best friend. Jane, who may move to a different city soon, is worried about leaving such a support system of friends. “My friends have more to do with my life than my parents and, therefore, I don't have to spend a lot of time explaining things to them. Friends are more up to date with what is happening.”

    It's generally believed that people act the way they do because of their personalities and attitudes.They recycle their garbage because they care about the environment.They pay $5 for a caramel brulee latte because they like expensive coffee drinks.

    It's undeniable that behavior comes from our inner dispositions（性情）,but in many instances we also draw inferences about who we are,as suggested by the social psychologist Daryl Bern,by observing our own behavior.We can be strangers to ourselves.If we knew our own minds,why would we need to guess what our preferences are from our behavior?If our minds were an open book,we would know exactly how much we care about the environment or like lattes.Actually,we often need to look to our behavior to figure out who we are.

    Moreover,we don't just use our behavior to learn about our particular types of character—we infer characters that weren't there before.Our behavior is often shaped by little pressures around us,which we fail to recognize.Maybe we recycle because our wives and neighbors would disapprove if we didn't.Maybe we buy lattes in order to impress the people around us.We should not mistakenly believe that we always behave as a result of some inner disposition.

    Whatever pressures there can be or inferences one can make,people become what they do,though it may not be in compliance（符合）with their true desires.Therefore,we should all bear in mind Kurt Vonnegut's advice:"We are what we pretend to be,so we must be careful about what we pretend to be."

    When it comes to climate change, there are always some new, terrifying consequences to worry about—like ancient viruses and bacteria coming from the ice as the earth warms. Unfortunately, researchers fear we may see more of this in the future.

    Some of these viruses and bacteria may have been trapped for thousands of years, and it's not even totally clear yet what they are, let alone what kind of damage they might have.

    Researchers have met complex “giant viruses” in the melting permafrost(永久冻土) of Siberia. One such virus, 30,000 years old, was still infectious when it was discovered in 2015, though it posed no danger to humans. It turns out that permafrost is excellent at preserving bacteria and viruses that are temporarily inactive, and then become reactivated with warming.

    Scientists have discovered Spanish flu viruses in dead bodies buried in 1918 in the Alaskan tundra (冻原). When close to half of the population of a Siberian town in the 1890s died of smallpox (天花), their bodies were buried in the permafrost along the Kolyma River. The banks of that river are now beginning to wear away amid global warming, the BBC reports.

    In Siberia in August 2016, some 100 people and 2,300 deer were infected with anthrax(炭疽) in the first outbreak in the area since 1941. One boy died from the disease. Scientist believed the anthrax had been trapped in the body of a long-frozen dead deer and became active during particularly hot summer of 2016, releasing the bacteria cells into the environment.

But even in warmer climates, rising temperatures can help grow and spread dangerous diseases. Over a decade ago, researcher Paul Epstein prophesied the possible spread of mosquito-born illnesses as a result of climate change. “Mosquitoes are sensitive to temperature changes,” he said. “Warming speeds up their rates of reproduction and the number of blood meals they take, makes their breeding (繁殖) season long, and shortens the maturation period for the germs they spread” — all of which makes them more efficient at spreading disease.

    University of New South Wales has launched its new 12-month Women in Maths & Science Champions Program designed to give women the skills and confidence to build their public recognition and set up a connected network of women in maths and science. The first group of 30 female PhD students started in August this year, and the second group of 19 early- career researchers was formally announced yesterday.

    Over the 12 months, the champions complete at least 20 hours of related activities as part of a community of representatives who will influence and inspire women to pursue a career in maths and science. The activities are varied, ranging from visiting schools and conducting science presentations, to attending conferences and creating content for social media. At the end of the program, PhD champions have the chance to apply everything they've learned to the Postgraduate Research Competition. Above all, participating is a requirement for program completion.

    Rose O'Dea, a member of the first group, is a PhD candidate at the School of Biological, Earth and Environmental Sciences. She said, "I'm excited about the opportunity to work with school children. I hope to inspire some girls so they see not all scientists are older men in lab coals and that science is quite diverse and means different things depending on who you are."

    Dr. Mariana Mayer Pinto is an early-career researcher at the School of Biological, Earth and Environmental Sciences, where she mainly works with marine (海洋的) ecologists. She is originally from Brazil and said that being a woman from a developing country meant she knew the struggles that lack of role models can create. "You can't be what you can't see! I always have the hope that I can change the world bit by bit, and if one little girl says she can become a scientist because I talked to them, that'd be awesome, and that would make everything worth it."

    Visit one of the most outstanding prehistoric sites in the United Kingdom, and enjoy amazing historic English attractions. Please notice that every tour starts and ends in London. Have a tour with visiting Britain.

Stonehenge Direct Tour

    Visit one of the most outstanding prehistoric sites in England and in the world: Stonehenge.

    Duration: 1 day

    Price: Adults ￡29.99, Children ￡28.99

Stonehenge and Bath Tour

    Enjoy a late breakfast before heading to the Stonehenge site and end your day with an original visit to the Roman Baths.

    Duration: 10 hours (departure 10:30 a. m., return 8:30 p. m.)

    Price: Adults ￡64, Children ￡60

Stonehenge, Bath and Windsor Castle Tour

    Explore three of England's most popular sites to visit: Windsor Castle, Stonehenge and the Roman Baths.

    Duration: 1 day (return 8:30 p. m.)

    Price: Adults ￡64.80, Children ￡61.20

Stonehenge, Lacock and Bath Tour

    Come and feel the warmth of Bath, see the pleasant village of Lacock, and solve the mystery of Stonehenge.

    Duration: 1 day (return 6 p.m.)

    Price: Adults ￡85, Children ￡78

Stonehenge, Windsor and Oxford Tour

    Choose Stonehenge, Windsor and Oxford Tour and enjoy ancient mysticism, royal history and illustrious knowledge.

    Duration: 1 day

    Price: Adults ￡72, Children ￡68

Stonehenge, Bath and Stratford Tour

    Take a tour to make the most of the English historic attractions: the Stonehenge site, Bath and Stratford, the birthplace of playwright William Shakespeare.

    Duration: 1 day (return 8 p. m.)

    Price:Adults ￡79, Children ￡68