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题型:阅读理解 题类:常考题 难易度:普通

2016届宁夏石嘴山市三中高三下第二次模拟考试英语试卷

阅读理解

        In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment . Modern businesses have been following his lead, with more tactics(策略).

One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section:while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

       When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

(1)、Why do stores usually display fruits and vegetables in the first section?

A、To save customers times. B、To show they are high quality foods. C、To help sell junk food. D、To sell them at discount prices.
(2)、According to Paragraph 3, which of the following encourages customers to buy?

A、Opening the store early in the morning. B、Displaying British wines next to French ones. C、Inviting customers to play music. D、Filling the store with the smell of fresh bread.
(3)、What is the California builder's story intended to prove?

A、The house structure is a key factor customers consider. B、The more costly the house is, the better it sells. C、An ocean view is much to the customers' taste. D、A good first impression increases sales.
(4)、What is the main purpose of the passage?

A、To explain how businesses turn people into their customers. B、To introduces how businesses have grown from the past. C、To report researches on customer behavior. D、To show dishonest business practices.
举一反三
阅读理解

Grandparents Answer a Call

    As a third generation native of Brownsville, Texas, Mildred Garza never planned to move away. Even when her daughter and son asked her to move to San Antonio to help their children, she politely refused. Only after a year of friendly discussion did Ms Garza finally say yes. That was four years ago. Today all three generations regard the move as a success, giving them a closer relationship than they would have had in separate cities.

    No statistics show the number of grandparents like Garza who are moving closer to the children and grandchildren. Yet there is evidence suggesting that the trend(趋势)is growing. Even President Obama's mother-in-law, Marian Robinson, has agreed to leave Chicago and into the White House to help care for her granddaughters. According to a study grandparents com., 83 percent of the people said Mrs. Robinson's decision will influence the grandparents in the American family. Two-thirds believe more families will follow the example of Obama's family.

    “In the 1960s, we were all a little wild and couldn't get away from home far enough or fast enough to prove we could do it on our own,” says Christine Crosby, publisher of Grand a magazine for grandparents. “We now realize how important family is and how important it is to be near them, especially when you're raising children.”

    Moving is not for everyone. Almost every grandparent wants to be with his or her grandchildren and is willing to make sacrifices, but sometimes it is wiser to say no and visit frequently instead. Having your grandchildren far away is hard, especially knowing your adult child is struggling, but giving up the life you know may be harder.

阅读理解

    Many people trying to sell homes find that an increase in home prices has turned the market in their favor. But sellers can still get the short end of the deal if they aren't careful. Here are a few tips for you:

    Don't test your luck. Of course you think anyone who moves into your lovely home should be willing to pay top dollars, especially if you've recently invested in some improvements. But listing a home at a price that's too high above the market price could turn away some buyers.

    Buyers noticing that the home which still hasn't been sold may begin to assume there's something wrong with the house and use that as a reasonable excuse for offering a lower price. And if a home hasn't received any offers after two weeks, it might be time to reset the price.

    A price that's too low can bring about an undesired outcome. Listing your home at or slightly below the market price can have the effect of drawing in a large group of buyers and increase the chances that a home will receive multiple offers. But setting the price too low comes with several risks. One possibility is that buyers will get skeptical of the home that is listed for $15,000 to $20,000 less than similar homes in the area, especially if it's not properly marketed. Once again, people might assume there is something wrong with the home and may not bother to look at it.

    Spy on the competition. Going to other people's open houses can give you a better sense of how your home compares with others on the market. Check out the decoration in their kitchens, the size of their backyards and use the information to figure out where your home should fit in the range of the price. But don't set your pricing just on what you see elsewhere.

阅读理解

    When Peng Liyuan stepped off the plane in Moscow, the whole world wanted to know who dressed the elegant first lady. The reporter released the secret—Ma Ke.

    Peng Liyuan has been wearing Ma Ke's designs for more than a decade, a fact that was only highlighted recently when she was on her first state visit, accompanying her husband President Xi Jinping. The elegant and attractive Peng, formerly a popular singer, has been compared with the US' first lady Michelle Obama and France's Carla Bruni-Sarkozy, since stepping off the airplane in Moscow on March 22. Suddenly, everyone was curious to know more about the first lady's wardrobe.

    Even so, Ma prefers a low-key approach. "If you eat a tasty egg why would you want to see the hen?" she says of all the media attention.

    Ma's relationship with Peng began 10 years ago after a concert in Guangzhou when a reporter told Peng she knew the designer behind the label Exception de Mixmind. Peng asked for an introduction because she was a fan of Ma's designs and had been wearing them for years.

    The two naturally became friends. Ma says: "The painting reflects the painter, and clothes reflect both the designer and the wearer. Someone desires fame and wealth, or love and sympathy; what you have in your heart is reflected in the design. Those who don't share my philosophy won't buy my clothes. Peng is a caring person, devoted to charity and environmental protection, which is exactly what I'm doing now."

    However, regardless of the brand, Peng's support of Chinese labels has surprised millions of Chinese who favor foreign fashion brands.

    "Instead she presented a vision of Chinese fashion, desiring to bring Chinese designers to the world stage," says a western designer.

    The first lady's double-breasted coat and her black leather handbag aren't available at any of Exception's shops, though Exception's physical stores do have seen a rising number of visitors.

阅读理解

    Neither style of thinking is better or worse than the other; they're just different, as Professor Ankush Chopra explains. To be a great artist, musician, or big-picture thinker, holistic thinking is important—it's about context, and intuition (直觉) is important. Many careers like those in science or law, reward analytic thinking, which looks at parts and units, and is specific and logical. Of course, the most successful people will be able to do both kinds of thinking, though generally holistic thinking, linked to creativity, is more difficult to teach than analytic thinking.

    So those people who are analytic thinkers will see a price of $1.99 by looking at the single numbers, and will prioritize the first number when it comes to price. "Holistic thinkers tend to view all price numbers as a whole and are  less likely to be affected by the nine-ending price effect," Lingjiang Lora Tu, Ph. D. , professor of marketing at Baylor and  a study's lead author, told Phys. org.

    However, that the type of thinking allows holistic thinkers to see the whole rather than the parts goes out the window when they're stressed or distracted (分心的).

    "Our findings suggest that regardless of consumers' thinking style, nine-ending prices are most likely to be effective in situations that overuse consumers' resources, such as when shoppers are time-pressured at the checkout counter or distracted by background music or occupied with an interactive product demonstration," Tu said.

    This study was done with the idea that marketers should know about these differences in thinking style and keep them in mind when they're pricing things for different types of people. But anyone who buys things can benefit too, by figuring out what kind of thinker you are, and then keeping that in mind when the signs show "sale" with a loud noise!—and reminding yourself that nobody makes the best decisions when they're distracted.

阅读理解

    Angel Garcia Crespo is a computer engineer at Carlos III University of Madrid in Spain. His group has invented a new way for deaf-blind people to “watch” TV. The idea for the technology grew out of previous work by his group. The team had already worked on making audiovisual(视听的) materials accessible to people with either vision or hearing disabilities. But the group wanted to help people with both challenges. So they asked some deaf-blind people what would help.

    In addition to relying on their sense of touch to communicate, deaf-blind people can also get and send information with a Braille line. The Braille system uses patterns of raised dots to stand for letters and numbers. A Braille line is an electronic machine with a changeable Braille display. Dots rise up or drop down based on the information sent to the machine.

    Now the new system changes TV signals to data a Braille line can use. “The key to the system is the possibility of using subtitles(字幕) to collect TV information, " Garcia Crespo explains. "Subtitles travel with the image(影像) and the audio in electromagnetic waves we don't see. But an electronic system can keep those waves."

    First, a computer program, or app, pulls out the subtitles and visual descriptions from the broadcast signal. The system then combines the information and changes both into data for Braille.

    Now another app gets to work, which sends the data out to people's Braille lines on demand. “This is done in real time, in less than a second, " Garcia Crespo says. This lets a deaf-blind person "watch" TV as it's broadcast. The system will work with various Braille lines, as long as there's a bluetooth connection available. Now, the system is only used in Europe, and it should soon be available in the US.

阅读理解

A living robot has been created out of frog skin cells. Xenobots, named after the frog species Xenopus laevis that the cells come from, were first described last year. Now the team behind the robots has improved their design and demonstrated new capabilities.

To create the xenobots, Michael Levin at Tufts University in Massachusetts and his colleagues obtained tissue from 24-hour-old frog embryos after very small physical operation. Where the previous version relied on the contraction of heart muscle cells to move them forward by pushing off surfaces, these new xenobots swim around faster. They also live between three and seven days longer than their previous generation, which only lasted about seven days, and have the ability to sense their surroundings to some extent, turning red when exposed to blue light.

"The fundamental finding here is that when you free skin cells from their normal context, and you give them a chance to build other things than what they normally build," says Levin. "To me, one of the most exciting things here is that they are plastic. This idea that even normal cells, not genetically modified, are in fact capable of building something completely different."

Because they are created from cells, the xenobots eventually break apart and are totally biodegradable, says team member Douglas Blackiston, also at Tufts University. He therefore hopes that they can be used for biomedical and environmental applications.

Previous attempts at creating living robots, such as a wirelessly controlled cockroach, have involved dealing with live animals, raising ethical concerns. Xenobots differ from these because they are made entirely of living cells. "The approach here is maybe ethically the least problematic because everything starts with cells. They have no neurons, so it's not an animal," says Auke ljspeert at the Swiss Federal Institute of Technology at Lausanne, who wasn't involved in the research. "It's really cells, so I find it maybe the cleanest way."

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