题型:阅读理解 题类:常考题 难易度:普通
甘肃省兰州第一中学2018-2019学年高一上学期英语期末考试试卷
A bright yellow “M” tells you that it's a McDonald's restaurant; we also associate the cheerful theme tune “I'm Lovin' It” with the famous US fast food.
A brand's music has a similar effect on its customers as its logo. “It appeals directly to the heart, where consumers' decisions are really made,” wrote Marketing Week.
This is probably why companies from around the world have recently focused more on building a “sonic (声音的) identity”.
An example is the software company Tencent QQ. Since 2014, this Chinese company has been trying to trademark (申请商标权) its “Di-Di-Di-Di-Di-Di” notification sound. The trademark was finally approved on Nov 15, which means that Tencent's “Di-Di-Di-Di-Di-Di” notification sound is now protected by law and can only be used by QQ.
Sound and music can also help tell stories. In Game of Thrones (《权力的游戏》) there are so many characters that it is difficult to memorize them all. So, they wrote melodies (旋律) specific to each family. The result is that characters do not only look familiar, but sound familiar too.
“I think a huge reason why sound inspires action is that, on an unconscious level, we are always listening,” Lauren Nagel, executive creative director at Pandora Media, told GeoMarketing. “You can close your eyes, but you can't shut your ears.”
Welcome to the Electronic Village to explore new ways of language teaching and learning.
Electronic Village Program (Thursday, June 18, 2015) |
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Nearpod ❖9:00 am to 10:00 am ❖Room 501 Nearpod is a software program that creates a rich context (语境) for students to learn vocabulary. The presenter will show how to use it. |
TEO ❖ 2:00 pm to 3:00 pm ❖Room 502 Our students come from different backgrounds but have the same desire to learn on-line. The presenter will use examples from his first on-line class to explain how any teacher can begin teaching on-line with TEO. |
Kahoot ❖10:30 am to 11:30 am ❖ Room 601 Kahoot software can be used to create grammar tests which can be graded on a network. It can provide students with instant feedback (反馈), including reports about their strengths and weaknesses. |
Prezi ❖3:30 pm to 4:20 pm ❖Room 602 Uses of Prezi in listening and speaking courses draw students' attention to speaking more fluently. The presenter will show how students can use Prezi to confidently present on a variety of topics, including introducing family, friends, and hobbies. |
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