试题

试题 试卷

logo

题型:阅读理解 题类:常考题 难易度:普通

甘肃省兰州第一中学2018-2019学年高一上学期英语期末考试试卷

阅读理解

    A bright yellow “M” tells you that it's a McDonald's restaurant; we also associate the cheerful theme tune “I'm Lovin' It” with the famous US fast food.

A brand's music has a similar effect on its customers as its logo. “It appeals directly to the heart, where consumers' decisions are really made,” wrote Marketing Week.

This is probably why companies from around the world have recently focused more on building a “sonic (声音的) identity”.

    An example is the software company Tencent QQ. Since 2014, this Chinese company has been trying to trademark (申请商标权) its “Di-Di-Di-Di-Di-Di” notification sound. The trademark was finally approved on Nov 15, which means that Tencent's “Di-Di-Di-Di-Di-Di” notification sound is now protected by law and can only be used by QQ.

    Sound and music can also help tell stories. In Game of Thrones (《权力的游戏》) there are so many characters that it is difficult to memorize them all. So, they wrote melodies (旋律) specific to each family. The result is that characters do not only look familiar, but sound familiar too.

    “I think a huge reason why sound inspires action is that, on an unconscious level, we are always listening,” Lauren Nagel, executive creative director at Pandora Media, told GeoMarketing. “You can close your eyes, but you can't shut your ears.”

(1)、What is the influence of a brand's music, according to Marketing Week?
A、It creates a relaxing environment. B、It helps to get customers' attention. C、It makes the brand better known. D、It encourages consumers to make quick decisions.
(2)、The example of Tencent QQ is mainly used to show ______.
A、how companies value their sounds and music B、the importance of trademark protection C、the lasting impact of a brand's music D、what makes a good notification sound
(3)、How does music help Game of Thrones?
A、It helps to create more impressive scenes. B、It tells about the characters' personalities. C、It suggests that important things are coming. D、It makes the characters easier to remember.
举一反三
阅读理解

    In general, people talk about two groups of colors: warm colors and cool colors. Researchers in psychology think that there are also two groups of people: people who prefer warm colors and people who prefer cool colors.

    The warm colors are red, orange and yellow. Where there are warm colors and a lot of light, people usually want to be active. People think that red, for example, is exciting. Sociable people, those who like to be with others, like red. The cool colors are green, blue and violet. These colors, unlike warm colors, are relaxing. Where there are cool colors, people are usually quiet. People who like to spend time alone often prefer blue.

    Red may be exciting, but one researcher says that time seems to pass more slowly in a room with warm colors than in a room with cool colors. He suggests that a warm color, such as red or orange is a good color for a living room or restaurant. People who are talking or eating do not want time to pass quickly. Cool colors are better for offices or factories if the people who are working there want time to pass quickly.

    Researchers do not know why people think some colors are warm and other colors are cool. However, almost everyone agrees that red, orange, and yellow are warm and that green, blue, and violet are cool. Perhaps warm colors remind people of warm days and the cool colors remind them of cool days. Because in the north the sun is higher during summer, the hot summer sunlight appears yellow.

阅读理解

    It was a comfortable sunny Sunday. I was going to meet an old university friend I hadn't seen for years, and was really excited.

    My train was running a little late, but that was no big problem - I could text him to say I would be delayed. He would understand. But… where was my mobile phone? I had that familiar sinking feeling. Yes, I'd left it at home.

    No mobile phone. I'm sure I'm not alone in feeling anxious, on edge and worried when I don't have my phone with me. In fact, I know I'm not alone: two-thirds of us experience 'nomophobia' (无手机恐惧症), the fear of being out of mobile phone contact.

    That's according to a study from 2012 which surveyed 1,000 people in the UK about their relationship with mobile phones.

    It says we check our mobile phones 34 times a day, and that 18-24 year-olds, especially girls, are the most likely to suffer fear of being without their mobiles: 77% of them say they are unable to be apart from their phones for more than a few minutes.

    Do you have nomophobia?

    You never turn your phone off

    You frequently(频繁地) check for texts, missed calls and emails

    You always take your phone to the bathroom with you

    You never let the battery run out

    It's funny to think that around 20 years ago the only people with mobile phones would be businessmen carrying their large, plastic 'bricks'. Of course, these days, mobile phones are everywhere. A UN study from this year said there would be more mobile phones than people across the world by the end of 2020.

    And when there are more phones than people in the world, maybe it's time to ask who really is in charge(主管)? Are you in control of your phone, or does your phone control you?

    So, what happened with my university friend? When I arrived a few minutes late he just laughed and said: "You haven't changed at all – still always late!" And we had a great afternoon catching up, full of jokes and stories, with no desire(欲望) to check my phone.

    Not having it with me felt strangely free. Maybe I'll leave it at home on purpose next time.

阅读理解

    Persuasion is the art of convincing someone to agree with you. According to the ancient Greeks, there are three basic tools of persuasion: ethos, pathos, and logos.

    Ethos is a speaker's way of convincing the audience that she is trustworthy, honest and reliable. One common way a speaker can develop ethos is by explaining how much experience or education she has in the field. After all, you're more likely to listen to advice about how to take care of your teeth from a dentist than a fireman. A speaker can also create ethos by convincing the audience that she is a good person. If an audience cannot trust you, you will not be able to persuade them.

    Pathos is a speaker's way of connecting with an audience's emotions. For example, a politician who is trying to convince an audience to vote for him might say that he alone can save the country from a terrible war. These words are intended to fill the audience with fear, thus making them support him. Similarly, an animal charity might show an audience pictures of injured dogs and cats, to make the viewers feel pity. If the audience feels bad for the animals, they will be more likely to donate money.

    Logos is the use of facts, statistics, or other evidence to support your argument. An audience will be more likely to believe you if you have convincing data to back up your claims. Presenting this evidence is much more persuasive than simply saying "believe me".

    Although ethos, pathos, and logos all have their strengths, they are often most effective when used together. Indeed, most speakers use a combination of ethos, pathos, and logos to persuade their audiences. So, the next time you listen to a speech, watch a commercial, or listen to a friend try to convince you to lend him some money, be on the lookout for these ancient Greek tools of persuasion.

阅读理解

    Are your eyes irritated, dry, watery, blurry, seeing double or sensitive to light, and do your back and neck ache? If so, you are likely one of many people today who suffer from digital eyestrain, also called computer-vision syndrome.

    Eyestrain is often related to the amount of exposure to screens, the distance from eyes to screens and the use of multiple screens simultaneously. However, studies have also shown that the blue light produced by digital devices today reaches further into the eyes than other kinds of light. This light actually assists attention during the day but can result in interrupted sleep patterns at night.

    Scientists have also said that eyestrain is not a necessary evil, even in a modern world that revolves around technology. Changing some simple details about your relative position to screens, such as staying about 60 centimeters away, will help. Also, avoid overhead and other direct sources of light, and use shaded lamps and window blinds while looking at digital devices instead.

    Beyond the way that relates to digital screens, there are also ways to change how you view screens that are helpful in combating eyestrain. To begin with, your computer screen should be high-resolution(高清的), at least 50 centimeters wide diagonally and may require a screen filter to decrease reflections. Also, be aware that "computer glasses", which cut down glare and blue light, are available and those contact lenses can increase the risk of eyestrain.

    Besides, to reduce your risk for computer-vision syndrome and neck, back and shoulder pain, take frequent breaks during your computer workday. Many workers take only two 15-minute breaks from their computer throughout their day. According to a recent study, discomfort and eyestrain are significantly reduced when computer workers take four additional five-minute "mini-breaks" throughout their workday. And these additional breaks don't reduce the workers' productivity.

    Finally, many of us fall into bad habits while using digital screens that only worsen the effects of eyestrain. While viewing digital screens, many people blink one third less often than they usually do. Place a reminder on your computer to "blink" so that your eyes don't dry out. Also, rest your eyes' focusing muscles by using the 20-20-20 rule: Every 20 minutes, focus on something 20 feet away for 20 seconds.

阅读理解

    Traditional Chinese medicine (TCM) is gaining global popularity. According to a government white paper, TCM has been introduced in 183 countries and regions around the world.

    Westerners' understanding of TCM, however, may be limited to acupundure,cupping and massage (针灸,拔罐和按摩). For instance, the purple, injury-like marks left on US.swimmer Michael Phelps' back from cupping for the purpose of relaxing his muscles and reducing pain became the center of attention during the Rio Olympics in 2016.

    As a matter of fact, Chinese herbs play a more important role in getting rid of diseases and keeping the body in good condition in the TCM treatment system than physical treatment. It is therefore disheartening to know that-while 103 World Health Organization member countries have given approval to the practice of acupuncture,not many recognize Chinese herbal medicine TCM falls far behind Western medicine owing partly to the slow development of Chinese herbs.

    Herbs, are made into pills, powder and soup, and the kind of herbs uscd1 their quality and quantity, and the processing of the ingredients jointly determine the effectiveness of the prescription. Compared with Western medicine, which has standardized drug production processes and treatment methods, TCM lacks standardization, with the chemical composition and functions of its medicines being unclear and their effects being unstable. Fortunately, standardization has improved in recent decades, with an increasing number of factories producing patented TCM drugs.

    Another factor that has prevented the development of TCM prescription drugs is the lack of creativity, While Western medicine-making companies come up with new products every year, TCM drug producers tend to make medicines according to prescriptions handed down from the past. Chinese chemist Tu You your's winning the 2015 Nobel Prize in Physiology or Medicine for her research into malaria(疟疾)treatment may drive creativity to some extent in China's TCM industry. However, the current state of affairs cannot be changed within a short time.

返回首页

试题篮