It was close to midnight and it was unusual to see vehicles on the road. However, several trucks pulled over and workers silently unloaded camera equipment and cardboard boxes, and then carried them inside the Morgenson family home.

    What took place over the next eight weeks was inspired by a Hollywood movie called The Joneses about a family of marketers who move into a local neighborhood to sell their products secretly to their neighbors. The idea was to test the power of word-of-mouth marketing. By filming a 'rear' family in unscripted (无剧本的) situations, my team and I would document how the Morgensons' circle of friends responded to brands and products the Morgensons bought into their lives.

    With the help of 35 video cameras and 25 microphones hidden inside the furniture, the operation done secretly showed something shocking. The most powerful hidden persuader of all isn't in your TV or on the shelves of your supermarket. It's a far more important influence that's around you almost every waking moment: your very own friends and neighbors. There is nothing quite so persuasive as observing someone we respect or admire using a brand or product.

    Our analysis also found that the brands the Morgensons used went faster. About one third of the Morgensons' friends began promoting these same brands to their friends. We also found that the brands their friends were most likely to buy at the Morgensons' suggestion were the bigger and better-known ones. This proved my thoughts that traditional marketing and secret marketing work well together. The most persuasive advertising strategies are strengthened by word-of-mouth advertising.

    Whenever I meet with company managers, I tell them that the people who hold the real marketing power are mouse-clicking consumers and their wide circles of real-life friends. In other words, the people who hold the real power are us.

    Businesses are finding more uses for Virtual Reality (VR) as the technology develops. VR is no longer only for gaming or enjoyment. An American company called Blue Goji is using VR to improve one's health by making exercise more fun.

    Blue Goji has offices in Austin, the capital of Texas. The company showed its cardiovascular (心血管的) workout machine, called the Infinity treadmill (跑步机), at the recent South by Southwest festival, an event held every year in Austin.

    A person using the treadmill wears a virtual reality headset when exercising. Before starting, the user tightens a belt to prevent falls. Then, the user plays a VR game while running on the machine. The game can transport the user into the virtual world, where he or she can be racing against virtual people.

    Recently, Leonardo Mattiazzi tested the Infinity treadmill. Mattiazzi said he had a strong feeling to actually get running and do something that pushed his limits. He said the experience was more interesting than running inside the gym without actually going anywhere.

    Constam said the active use of virtual reality helps solve a common problem while wearing a VR headset. She noted that a lot of VR experiences cause motion sickness because people are in motion during the game, but not moving in real life. But when the user is moving on the treadmill and in the game, the chances of motion sickness are reduced.

    However, users who tested the treadmill while wearing the VR headset each had a different experience. Constam said there generally is a learning curve for VR. The first time users feel lost, but "the more you do it, the more you get used to it," she said. Mark Sackler was a first time user. He said he felt a little sick at one point during the game. But he thought the experience was surprisingly realistic.

    After carefully studying the users' experiences, Blue Goji plans to make the treadmill available to the public in 2019.

    “Smombies” are very real and a growing cause for concern. Tired of having to constantly warn both locals and tourists to pay more attention to their surroundings to avoid serious accidents, authorities of a small German town have come up with a more positive solution — embedding (嵌入) traffic lights in the pavement to make them visible to people constantly looking down at their phones while walking.

    The seemingly ridiculous safety measure was put in place. Authorities in Augsburg decided to act, installing ground level traffic lights at two tram (有轨电车) stops last Tuesday. The lights flash red every time a tram is approaching, or when the regular traffic light turns red. “We realized that the normal traffic light isn't in the line of sight of many pedestrians these days,” said Tobias Hermes, a city administration official. “So we decided to have an additional set of lights — the more we have, the more people are likely to notice them.”

    Some Augsburg residents appear to be quite happy with the idea. “I think it makes sense,” said Jack Smith, “One always sees young people these days running over red lights. This makes it more obvious that you need to stop.” Others, however, found the need for ground traffic lights disturbing and even frightening. “I find it scary that smart phone users are so engrossed that they need to install lights in the ground so that they notice the tram coming,” one person told the local paper.

    But do this kind of pavement-embedded lights actually work? Well, if one interviewed teenager is to be believed, not really, “To be honest I didn't even notice it,” he said, “Maybe it'd be useful at night, but yeah, I didn't realize it was there until just now.”

    The word “smombie” — a mashup of the words smart phone and zombie — was born in Germany. It was voted “youth word of the year” in 2017, but the serious consequences of this behaviour are no laughing matter.

    Her Fearful Symmetry

    By Audrey Niffenegger

    RRP $ 12.48(original price)  $11.23(special price)—Save $ 1.25

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    Julia and Valentine Poole are normal American teenagers. But everything changes when they receive notice that an aunt whom they didn't know has died and left them her flat in London.

    Published: 05 July 2010

    Format: Paperback 496 pages

    Sales rank: 114

    The Book Thief

    By Markus Zusak

    RRP $ 12.48(original price) $9.13(special price)—Save $3.35

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    Liesel, a nine-year-old girl is living with a foster family on Himmel Street. Her parents have been taken away to a concentration camp. Liesel steals books. This is her story and the story of the people of her street when the bombs begin to fall.

    Published: 01January 2008

    Format: paperback 560 pages

    Sales rank: 188,505

    The Boy in the Striped Pyjamas

    By John Boyne

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    The book tells the story of a nine-year-old boy called Bruno. And sooner or later the reader arrives with Bruno at a “fence”, which is not meant to be crossed.

    Published: 11 September 2008

    Format: paperback 224 pages

    Sales rank: 113

    The Help

    By Kathryn Stockett

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    It's Jackson, Mississippi, 1962. No one would believe they'd be friends; fewer still would tolerate it. But as each woman finds the courage to cross boundaries, they come to depend and rely upon one another. Each is in search of truth.

    Published: 13 May 2010

    Format: Paperback 464 pages

    Sales rank: 16

    I began cycling in 2004 when I was a poor student. It was dangerous, sure, but cycling is the fastest, cheapest point-to-point form of transport in Melbourne. I own a car now, but that's just for transporting the baby or groceries.

    I hate driving. So it's been quite encouraging watching the growth in cyclist numbers over the past decade. It is said that over 10,000 cyclists enter the CBD (Central Business District) each day, taking pressure off public transport. But as more people take to cycling as a way of transport, the number of cyclists seriously injured or killed keeps increasing. And that is a sign that our infrastructure (基础设施) is still not good enough.

    Melbourne was once a dream for cyclists—flat, long, wide roads, with plenty of paths along rivers. Now, cycling can be deadly, with roads taken up by cars. I have a friend who broke her back and was lucky to escape death and others with broken bones. In my time riding, I've been forced off the road by a truck, cut off by four-wheel drives, and told to get off the road. Drivers are a particularly rude to cyclists. And that's a sign of exactly one thing: inadequate infrastructure.

    We shouldn't need to be taught how to coexist in the same narrow space. Drivers and cyclists should be kept apart. Designing bike paths so riders are channelled between moving cars and parked cars is deadly. All it takes is one daydreaming driver to fling open the door and you are gone. That's what happened to the young university student James.

    This year, there are to be new cycling lanes (车道) built on Glen Road, where James died in 2010. But these lanes are not safe. Cyclists must still pass between two rows of cars.

Best Resorts (度假胜地) for Children

Beaches Resort

Beaches Resort offers several unique activities for older children, including an IslandImpact program, which lets students volunteer in local communities while vacationing atBeaches Resort, teens-only dance clubs, Xbox and game rooms. Younger visitors can participate in unlimited diving and other water sports, as well as land sports such as volleyball, basketball and golf. There's always an activity for kids whether big or small.

Royalton Bavaro Resort

Royalton Bavaro Resort is perfect for families with kids of all ages. It offers one- or two-bedroom suites with separate living space and a small kitchen. The resort also has a teens-only club with space for hanging out, as well as table tennis, a rock-climbing wall, a nine-hole mini-golf course, a river with a swim-up bar, several large pools and a surf simulator(模拟器).

Moon Palace Resort

Moon Palace Resort offers options for families with kids of all ages. It offers all kinds of entertainment each evening, from magicians and variety shows to comedians and live music.Activities offered on-site include options like archery, baking wars, athletic competitions and treasure hunts. There's even a petting zoo at the resort, plus a selection of swimming pools, a rock-climbing wall, bumper boats, bumper cars and mini-golf.

Grand Fiesta Americana Coral Beach Resort

Families with children of all ages will love the fact that they can order room service 24hours a day, or have food and drinks delivered directly to them at the beach or one of the swimming pools. Teens can also access unlimited non-motorized water sports, such as kayaking, paddle boarding and diving.