A news release (释放，发布）is a tool of communication，through which information is passed to even the farthest end of the world.It keeps us well informed of the happenings of the world which would otherwise remain unknown.

    When writing a news release，keep in mind that the media receive hundreds of releases every day.Try to follow these guidelines：Keep it short and professional.Come up with a catchy headline that will grasp someone's attention.Sometimes the title will take more time to come up with than writing the release.That's okay－the headline could be critical for getting an event covered!

    Cover the 5 W's in your first paragraph.Those are who you are; what you are doing；where，when you are doing；why you are doing it，which help us understand the details about the event.Besides，any opinions in the news release should be put in quotations from your designated spokesperson.Include things that the media finds newsworthy，which is the most essential.

    Make the time on your news release at least half an hour later than the time you have told activists to show up at an event.This will ensure that activists are prepared and in place by the time the media arrive.

    Choose a spokesperson for the event who can be quoted in the release and will be available for calls at that number the day before the event.

    Have someone proof the release for spelling，grammar and content (determine whether what you are trying to relay is clear and right)．Sometimes the person who writes the release may not notice mistakes that a fresh pair of eyes will catch.

    Accuracy is the last but not least important in terms of your content and the location and time that you tell the media.If you do make a mistake，it is critical that you call and notify the media of the correction.

    The Peales were a famous family of American artists. Charles Willson Peale is best remembered for his portraits of leading figures of the American Revolution. He painted portraits of Franklin and Jefferson and over a dozen of George Washington. His life-size portrait of his sons Raphaelle and Titian was so realistic that George Washington reportedly once tipped his hat (脱帽打招呼) to the figures in the picture.

    Charles Willson Peale gave up painting in his middle age and devoted his life to the Peale museum, which he founded in Philadelphia. The world's first popular museum of art and natural science mainly covered paintings by Peale and his family as well as displays of animals in their natural settings Peale found the animals himself and found a method to make the exhibits more lifelike. The museum's most popular display was the skeleton (骷髅) of a huge, extinct elephant, which Peale unearthed on a New York farm in l801.

    Three of Peale's seventeen children were also famous artists. Raphaelle Peale often painted still lives of flowers, fruit, and cheese. His brother Rembrandt studied under his father and painted portraits of many famous people, including one of George Washington. Another brother, Rubens Peale, painted mostly landscapes and portraits.

    James Peale, the brother of Charles Willson Peale, specialized in miniatures (小画像). His daughter Sarah Miriam Peale was probably the first professional female portrait painter in America.

    People typically wash their hands seven times a day in the United States, but they do it at a far higher temperature than is necessary to kill germs, a new study says. The energy waste is equivalent to the fuel use of a small country. Amanda R. Carrico, a research assistant professor at the Vanderbilt Institute for Energy and Environment in Tennessee, told National Geographic that hand washing is often “a case where people act in ways that they think are in their best interest, but they in fact have inaccurate beliefs or outdated perceptions.”

    Carrico said, “It's certainly true that heat kills bacteria, but if you were going to use hot water to kill them it would have to be a way too hot for you to tolerate.”

Carrico said that after a review of the scientific literature, her team found “no evidence that using hot water that a person could stand would have any benefit in killing bacteria.” Even water as cold as 40°F (4.4℃) appeared to reduce bacteria as well as hotter water, if hands were scrubbed, rinsed(冲洗)and dried properly.

    Using hot water to wash hands is therefore unnecessary, as well as wasteful, Carrico said, particularly when it comes to the environment. According to her research, people use warm or hot water 64 percent of the time when they wash their hands. Using that number, Carrico's team calculated a significant impact on the planet.

    “Although the choice of water temperature during a single hand wash may appear unimportant, when multiplied by the nearly 800 billion hand washes performed by Americans each year, this practice results in more than 6 million metric tons of CO2 equivalent emissions annually,” she said.

    The researchers published their results in the July 2013 issue of International Journal of Consumer Studies. They recommended washing with water that is at a “comfortable” temperature, which they noted may be warmer in cold months and cooler in hot ones.

    One of the features of a successful business is its ability to employ creativity to constantly push into new territory. Without growth and innovation, businesses eventually fade away. Those with staying power, however, have mastered an often-overlooked factor that allows them to focus on the future clearly: empathy (共情). While that may surprise many, I am certain that the ability to connect with and relate to others—empathy in its purest form—is the force that moves businesses forward.

    Though the concept of empathy might go against the modern concept of a traditional workplace competitive, the reality is that for business leaders to experience success, they need to not just see or hear the activity around them, but also relate to the people they serve.

    Some may think they want the results from doggedly (顽强地) pursuing their goals without much thought for other people. This attitude works for some, but at some point often sooner rather than later everyone needs to rely on their relationships and established personal and professional connections. These relationships are the product of taking an honest and dedicated interest in others and their businesses. Successful people do not operate alone; each of us needs the support of others to achieve positive results that push us toward our goals. True empathy combines understanding both the emotional and the logical rationale(根据) that goes into every decision.

    Effectively understanding empathy involves viewing it as each person's connection to the people and marketplace that surround them. A biological principle known as co-evolution explains that the adaptation of an organism is caused by the change of a related object. Similarly, businesses and their leaders participate in co-evolution-type relationships. Business success depends on empathetic leaders who are able to adapt, build on the strengths around them, and relate to their environment. When businesses fail, it is often because leaders have stopped focusing on understanding their environment and instead stay separated in their own operations. Successful business leaders are receptive to disturbance and aware of what is going on in their organizations both internally and externally.

    To develop an effective workforce, we must be willing to give in and meet people where they are. This can be frustrating and uncomfortable, particularly when you feel like your position makes more sense or offers a better solution. A critical part of developing empathy, however, is learning to understand, respect and implement another individual's point of view rather than forcing your own.

    On the banks of Tanzania's Lake Eyasi lives the world's last hunter-gatherer tribe (部落) — the Hadza. They don't grow food, raise animals or build houses. Instead they live a life unchanged for more than ten thousand years.

    Their world is one of complete freedom — something modern society can barely imagine and is unlikely to ever experience, let alone have the skills to stay alive. Text messages and phone calls don't exist. Nor do cars and electricity. No jobs, timetables, and social structures. No laws, taxes and unbelievably, no money — the closest thing to currency (交易) is the trade for a pair of shorts with a neighboring tribe.

    We spent our time with the Hadza hunting baboons (狒狒), a daily activity for the men. Their land is packed with sharp bushes, poisonous snakes and man-eating lions. But a successful hunting trip is the difference between eating or going hungry.

    The Hadza diet consists mainly of honey, fruit and meat. Men often hunt in pairs to shoot animals with bows and arrows. The Hadza show us how to track animals, from baboons to snakes to lions. They are hugely skilled with their handmade bows and arrows — we have a go and barely get the arrow to go three feet in front of us.

    The language of the Hadza is believed to be the oldest still-spoken language known to man. The Hadza don't have conflict, and have no memory of starvation. Their population never reaches numbers that cannot be supported through hunting or gathering. They never get from their land more than they need.

    Unlike modern-day office workers, the Hadza enjoy an extraordinary amount of free time. Their “work” — hunting for food — takes up around five hours of their day. They've been in such a state of peaceful existence for thousands of years.

    When you're on the go, your best friend and resource can be your phone. In the age of smart phones, apps are like guiding stars: They can point you in the right direction for a hotel, list expenses, send postcards, and much more. When used together, these apps can be the basic travel tool, placing a wealth of information at your fingertips no matter where you are on the planet. U.S. News Travel has picked the essential travel apps, known for their utility and reliability. Best of all, they cost absolutely nothing.

    Trip It

    Your Personal Travel Agent

    Be your own travel agent and plan every detail of your trip-- from car rental to accommodating restaurants-- with Trip It. You can make travel schedule by hand, or simply forward the email confirmations of your flight, rental car, train tickets, and hotels to plans.

Weather Free

    Your Go-To Meteorologist(气象学者)

    Stop trying to explain the weather forecast on the evening news (particularly when it's in a foreign language.) The Weather Free app informs you (in English) of the climate in various locations. It features the local weather, and other key factors that will inform your decision about what to wear before stepping outside.

    Goby

    Your Event Guru

    When you're in a foreign city, you sometimes look around and ask: Where are all the people? Goby has the answer. This app pinpoints the neighborhood hot spots (including museums, hotels, eateries, and more) in your neighborhood. But its true value comes in finding nearby events. You'll discover concerts, plays, and more right around the corner.