题型:阅读理解 题类:常考题 难易度:普通
云南民族大学附属中学2017-2018学年高二上学期英语10月月考试卷(音频暂未更新)
For generations, cereal(麦片) has been the base of the American breakfast, but it now seems to be losing some of its advantages. Sales of breakfast cereal in the US are not so popular.
The consumer's desire for a healthier way to start the day is now at its highest ever. Shoppers are seeking out “high protein(蛋白质) and fiber content and natural ingredients,” an expert said in a report. “Consumers today believe cereal is overly processed and doesn't contain enough nutrients.” That means cereal is facing the competition from fresh fruit, yogurt, breakfast bars and drinks, and even all-day breakfast meals at McDonald's or other fast-food chains.
Consumers are increasingly seeking products that match their personal definition of real food, and that can mean foods that are less processed. Another big challenge for the industry is the ever-changing pattern of breakfast eaters, with an emphasis increasingly being placed on satisfying time-squeezed lifestyles. This desire for convenience seems to be especially increasingly being placed on satisfying time-squeezed lifestyles. This desire for convenience seems to be especially evident among young people who believe that cereal is inconvenient because it involves cleaning a dish afterward.
Then there's the issue of price. Brand-name cereal prices jumped after the financial crisis in 2008, owing largely to the higher prices of grains and other ingredients. It's only in the last two years that prices have stabilized(稳定).
However, manufacturers and industry analysts say that if breakfast cereal makers can keep on adapting to consumers' changing needs, especially among young people, the business can grow again; besides, young people are still eating a lot of cereal, just not always for breakfast. Ready-to-eat cereal is in 90 percent of all households and nearly 94 percent of young households. For this group, cereal is more than just a breakfast item. It is also a popular snack option.
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