What is the first thing you notice when you walk into a shop? The products displayed(展示) at the entrance? Or the soft background music?

    But have you ever notice the smell? Unless it is bad, the answer is, likely to be no. But while a shop's scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

    A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for fresheningair. One sports goods company once reposed that when it first introduced scent into its stores, customers' intension to purchase increased by 80 percent.

    When it comes to the best shopping streets in Pairs, scent is justas important to a brand's success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

    Some years ago, the focus forbrand name shopping was on a few people with sales assistants' disproving attitude and don't-touch-what-you-can't afford displays. Now the rise of electronic commerce(e-commerce) has opened up famous brands to a wider audience. But whilee-shops can use sights and sounds, only bricks-and-mortar stores(实体店) can offer afull experience from the minute customers step through the door to the moment they leave. Another brandstore seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

     Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut(椰子) scent in the swimsuit section. A departmentstore has even opened a new lab, inviting customers on a journey into the store's windows to smell books, pots andd rawers, in search of their perfect scent.

    A student walks into his first class and realizes he forgot all about the midterm exam. He knows he needs to bring his grades up, and getting a zero will make it nearly impossible. He quickly jots down some notes and shoves them under his lap hoping it will help him pass. Cheating is a major concern in all academic environments. Students are creating new and more outrageous(令人吃惊的）ways of cheating every day: some claim that certain accounts of cheating can be justified, but overall it can always be prevented.

    Cheating has been around forever, and millions of ways to cheat have been fashioned. Copying homework and cheat sheets are some of the most basic ways students in all education levels have cheated. Some students think nothing about writing a few answers on their hand, in a gum wrapper, or boldly using a study guide to cheat. Desperate students have even gone as far as to steal the test or scan in bottle wrappers and put answers into the nutrition label. The internet has now become available in almost every location. Computers can be accessed at school, at home, and now even on cell phones. This opens a doorway for even more methods of cheating to be born.

    There are countless opinions on whether or not cheating can be justified. The truth is this behavior will always be a matter of opinion with each scenario of cheating. Students often rationalize their cheating by claiming they forgot to look over the material or did not understand what the teacher or professor was saying. Some may counter these arguments by saying that the student could have set reminders or asked the teacher to explain the material before the day of the test. Some other reasons students believe cheating is justified are their heavy workloads and trying to find time for school, sports, friends, and family. This may be true in certain instances, however, all students have these problems, and it is unfair to the students refrain(制止) from cheating when the student who is dishonest receives a better grade. The majority of students who think cheating is acceptable may believe the reason for this is that sometimes students are unaware they are cheating, there is not enough time given for assignments, or that the information is too much for the course.

    It may be difficult to accomplish, hut cheating can be prevented. 1'eachers and professors have tried many options to stop cheating. These options can range anywhere from simply spreading test-takers out in a room, to expelling（驱逐）a student, which will most likely hinder their plans of getting into another college. One simple way to fix the problem is to scold the student when caught. They may be so scared or embarrassed that they never do it again. This is a risky way to prevent cheating in some cases, however, because it can possibly damage self-esteem. Another simple way 10 avoid cheating is to create many different kinds of the same test. This prohibits students from getting the answers off of a neighbor's test, but students still have the option of using other cheating tactics.

    There may be a million ways to cheat and get away with it, but there are few times, if any, that it is justified. Cheating never has to be a necessity and is never worth compromising morals and losing years worth of working towards a degree. This problem is spreading throughout America; with everyone's help, it can be stopped.

    Birthdays often involve surprises. But this year's surprise on the birthday of the great British playwright William Shakespeare is surely one of the most dramatic.

    On April 22, one day before his 441st birthday anniversary, experts discovered that one of the most recognizable portraits of William Shakespeare is a fake. This means that we no longer have a good idea of what Shakespeare looked like. “It's very possible that many pictures of Shakespeare might be unreliable because many of them are copies of this one,” said an expert from Britain's National Portrait Gallery.

    The discovery comes after four months of testing using X-rays, ultraviolet light, microphotography and paint samples. The experts from the gallery say the image —commonly known as the “Flower portrait”— was actually painted in the 1800s, about two centuries after Shakespeare's death. The art experts who work at the gallery say they also used modern chemistry technology to check the paint on the picture. These checks found traces of paint dating from about 1814. Shakespeare died in 1616, and the date that appears on the portrait is 1609.

    “We now think the portrait dates back to around 1818 to 1840. This was when there was a renewed interest in Shakespeare's plays,” Tarnya Cooper, the gallery's curator (馆长), told the Associated President.

    The fake picture has often been used as a cover for collections of his plays. It is called the Flower portrait because one of its owners, Desmond Flower, gave it to the Royal Shakespeare Company.

    “There have always been questions about the painting,” said David Howells, curator for the Royal Shakespeare Company. “Now we know the truth, we can put the image in its proper place in the history of Shakespearean portraiture.”

    Two other images of Shakespeare, are also being studied as part of the investigation and the results will come out later this month.________

    You have never seen him,but they're with you every time you fly.They record where you are going,how fast you're traveling and whether everything on your airplane is functioning normally.Their ability to withstand（经受得住）almost any disaster makes them seem like something out of a magic book.They're known as the black box.

    When planes fall from the sky,as a Yemeni airliner did on its way to Comoros Islands in the India ocean June 30,2009,the black box is the best bet for identifying what went wrong.So when a French submarine（潜水艇）detected the device's homing signal five days later,the discovery marked a huge step toward determining the cause of a tragedy in which 152 passengers were killed.

    In 1958,Australian scientist David Warren developed a flight-memory recorder that would track basic information like altitude and direction.That was the first mode for a black box,which became a requirement on all U.S.commercial flights by 1960.Early models often failed to withstand crashes,however,so in 1965 the device（装置）was completely redesigned and moved to the back of the plane-the area least affected bu impact-from its original position in the landing wells（起落架舱). The same year, the Federal Aviation Authority required that the boxes,which were never actually black,be painted orange or yellow to aid visibility.

    Modern airplanes have two black boxes: a voice recorder,which tracks pilots' conversations,and a flight-data recorder,which monitors fuel levels,engine noises and other operating functions that help investigators reconstruct the aircraft's final moments.Placed in an insulated ( 隔绝的) case and surrounded by a quarter-inch-thick panels of stainless steel,the boxes can withstand massive force and temperatures up to 2,000℉.When in deep water,they're also able to emit signals from depths of 20,000 ft.Experts believe the boxes from Air France Flight 447,which crashed near Brazil on June 1,2009,are in water nearly that deep,but statistics say they're still likely to turn up.In the approximately 20 deep-sea crashes over the past 30 years,only one plane's black boxes were never recovered.

    Many years ago, people relied on the sun, the moon and stars to find their way around. Later, the compass was introduced. And now, we have satnav（卫星导航）systems to guide us. A satnav system uses groups of satellites to show the user's location. They send information to a receiver, such as a smartphone, to show us where we are.

    The earliest built satnav system is the Global Positioning Satellite System, which belongs to the US. Then there is Russia's Global Navigation Satellite system，the European Union's Galileo and China's own satellite navigation system, Beidou.

On October 18, 2017, an ARJ21-700 plane, which was the first domestically（国内地） produced jet equipped with the Beidou navigation system, successfully completed a test flight. The results showed the performance of the system developed by China matches that of similar systems produced abroad, according to the Commercial Aircraft Corporation of China.

    Since its introduction in 2000, the Beidou navigation system has been increasing numbers of applications linked to everyday life, from shared bikes to farming.

When it comes to shared bikes, smart locks that support Beidou chips offer more accurate positioning than others, making it easier to find a bike.

    Farmers can use Beidou-enabled tractors to plow（犁）the soil and use unmanned aircraft with Beidou to sow seeds, which can improve efficiency and make better use of resources. Beidou's farming applications have spread from Heilongjiang Province to Beijing, Liaoning, Shanxi, Hubei and other regions across China.

    With its many uses, the Beidou navigation system is even playing a big role in the Belt and Road Initiative（一带一路）. “To date, the Beidou system has covered most parts of the Asia-Pacific region, as well as countries along the Silk Road Economic Belt and the 21^st Century Maritime Silk Road,” said Yang Changfeng, chief designer of the Beidou system.

    Today, there are more than 20 Beidou satellites above our heads, and China plans to launch even more this year to expand the Beidou network to better serve the Belt and Road Initiative.

    “As Beidou expands its overseas reach, it will be increasingly popular in the logistics（物流） industry,” said Miao Qianjun, Secretary General of the navigation services association. “Ships, for example, can use it to position themselves while sailing across oceans to European countries, no longer limited to Southeast Asian regions in the near future.

    We are the CEOs. We are the head designers. We are the top engineers. We are the senior creators. We are the inventors. We are the only maker of our own happiness.

    However, we still have learned that people's views on happiness often change with many outside things. Some people smile happily beside their new cars and homes. Students feel excited when they get better grades. Babies laugh loudly when they get new toys. Maybe true happiness has been lost in these things.

    How could we have allowed ourselves to be cheated for so long? Something outside may give us happiness, but what directs us to real happiness is inner (内在的) spirit.

    Our spirit is so easily broken, yet it is the single strongest thing we own. Why do people with terrible diseases still smile? Why do those with a broken heart still find joy? The inner spirit is powerful, and it is the only thing on earth that can be broken into pieces but can perfectly mend itself with time. Think about those who suffer a lot but still feel happy. Their inner spirit is very strong.

    Our inner spirit will be the greatest gift that we give ourselves. It is our compass (指南针) to happiness, but we are the tour guides.