A man once said how useless it was to put advertisements in the newspapers．“last week, ”said he, “my umbrella was stolen from a London church．As it was a present, I spent twice its worth in advertising, but didn't get it back．”

    “How did you write your advertisement?” asked one of the listeners, a merchant．

“Here it is,” said the man, taking out of his pocket a slip cut from a newspaper．The other man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella．The gentleman who finds it will receive ten shillings on leaving it at No.10 Broad Street．”

    “Now, ”Said the merchant, “I often advertise, and find that it pays me well ． But the way in which an advertisement is expressed is of extreme importance．Let us try for your umbrella again, and if it fails, I'll buy you a new one．”

The merchant then took a slip of paper out of his pocket and wrote：“If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No.10 Broad Street．He is well known．”

    This appeared in the paper, and on the following morning, the man was astonished when he opened the front door．In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown, and his own was among them．Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter．

    A Guide to the University

    Food

    The TWU Cafeteria is open 7am to 8pm. It serves snacks(), drinks, ice cream bars and meals. You can pay with cash or your ID cards. You can add meal money to your ID cards at the Front Desk. Even if you do not buy your food in the cafeteria, you can use the tables to eat your lunch, to have meetings and to study.

    If you are on campus in the evening or lat at night, you can buy snacks, fast food, and drinks in the Lower Café located in the bottom level of the Gouglas Centre. This area is often used for entertainment such as concerts, games or TV watching.

    Relaxation

    The Globe, located in the bottom level of McMillan Hall, is available for relaxing, studying , cooking, and eating. Monthly activities are held here for all international students. Hours are 10 am to 10 pm, closed on Sundays.

Health

    Located on the top floor of Douglas Hall, the Wellness Centre is committed to physical, emotional and social health. A doctor and nurse is available if you have health questions or need immediate medical help or personal advice. The cost of this is included in your medical insurance. Hours are Monday to Friday, 9am to noon and 1;00 to 4;30pm.

    Academic Support

    All students have access to the Writing Centre on the upper floor of Douglas Hall. Here, qualified volunteers will work with you on written work, grammar, vocabulary, and other academic skills. You can sign up for an appointment on the sign-up sheet outside the door two 30 –minute appointments per week maximum. This service is free.

    Transportation

    The TWU Express is a shuttle service. The shuttle transports students between campus and the shopping centre, leaving from the Mattson Centre. Operation hours are between 8am and 3pm. Saturdays only. Round trip fare is $1.

If you want to convince the boss you deserve a pay rise or promotion, the solution could be simple — eat the same food as they do. Psychologists have discovered managers are much more likely to instantly trust us if we choose the same dishes as them.

    During experiments, discussions over wages and work conditions were much more successful if both sides chose to snack on the same treats. And shoppers were much more likely to buy a product advertised on TV by someone eating a similar food to them at the time.

The reason is thought to be the so–called similarity attraction theory — where people tend to like others who have similar tastes or habits to themselves. But this is believed to be one of the first studies highlighting the role of food in this relationship. Researchers at Chicago University in the US conducted a series of experiments to examine food's role in earning trust.

In a test, participants were told to watch TV — where someone pretending to be a member of the public praised a certain product. The volunteers were given Kit Kat bars to nibble, while the TV people ate either a Kit Kat or grapes as they talked.

    The results showed viewers were much more likely to express an interest in buying the product if the TV showed the other person eating a Kit Kat too. The researchers added, "Although similarity in food consumption is not a sign of whether two people will get along, we find consumers treat this as such. They feel more trusting of those who consume as they do. It means people can immediately begin to feel friendship and develop a bond, leading to smoother transactions from the start."

    Harley Street psychologist Dr. Lucy Atcheson said it was already known that wearing similar clothes could instantly create trust. But this was the first report that food had the same effect. She said, "This is really interesting. It makes sense as people feel they have common ground and can trust the other person. That means negotiations are more likely to be successful."

The success of The Pickwick Papers made Dickens very popular. He suddenly found himself at twenty-four the most famous novelist of his day. Busy as his social life was, he worked on two novels at the same time—Oliver Twist and The Pickwick Papers. He was particularly proud of The Pickwick Papers, which was a huge success and was regarded as a comedy (喜剧) masterpiece (杰作). "If I were to live a hundred years and write novels in each, I should never be so proud of any of them as I am proud of The Pickwick Papers," he said.

It has been said of Dickens that he grasped (抓住) the imagination of his readers because his imagination grasped himself. The people in his works were so real that they could make him laugh or cry. When writing Oliver Twist he said that he could not rest until Fagin, the wrongdoer (做坏事的人), had been hanged.

Dickens' marriage to Catherine Hagarth, with whom he had ten children, ended unhappily in 1858. He started to travel about giving readings of his works. His interest in theater gave his novels the qualities that made them suitable for reading aloud on the stage. A tiring travel to the United States affected his health. On June 9, 1870, when he was working on a new novel, he died, as he had wished. He said he wanted to die working.

From rolling hills to mountain ranges, views make any road trip memorable, but for blin d passengers this is part of the experience they miss. Motor company Ford tries to change that. It teamed up with GTB Rom a and AedoProject—to develop a technology that will give those unfortunate passengers a way to feel nature's beauty through their car windows.

The prototype (原型) of the smart car window has a device with an outside-facing camera. With just a press of a button, the system takes a picture of the current view. The colorful picture is then turned into an image with different shades of grey through, LED lights, which vibrates (震动) differently. As the finger passes over different regions of the image, its shaking movements provide feedback through the sense of touch to the person using it. The smart window also comes with a voice assistant that uses AI to identify the scene and help the passengers get information on what they're seeing.

"As the prototype started taking shape, we realized we were giving birth to a completely new language that would give blind people a new chance to visualize and experience traveling," Federico Russo.-one director of GTBRoma, said. "When the idea was at its first stage, we looked for suppliers all around the world to make it come to life." He believes the technology can be employed not just in cars. "It could be introduced into schools and in stitutions for blind people as a tool that could be used in multiple ways."

The technology may show up in a Ford autonomous vehicle. It's known that the company is testing their technology and future business model and struggling to figure out how an autonomous vehicle gives different passengers the details needed to get from one destination to another. It's unclear when this technology will be made available. However, the idea of building something for the less advanced is indeed a kind and influential action.