As a child, I was really afraid of the dark and of getting lost. These fears were very real and caused me some uncomfortable moments.

Maybe it was the strange way things looked and sounded in my own room at night that scared me so much. There was never complete darkness, but always a streetlight or passing car lights, which made clothes on the back of a chair take on the shape of a wild animal. Out of the corner of my eye, I saw the curtains seem to move when there was no wind. A very low sound in the floor would seem a hundred times louder than in the day. My imagination (想象) would run wild, and my heart would beat fast. I would lie very still so that the “enemy” would not discover me.

Another of my childhood fears was that I would get lost, especially on the way home from school. Every morning I got on the school bus right near my home. That was no problem. After school, though, when all the buses were lined up along the street, I was afraid that I would get in the wrong one and be taken to some other strange places. On school or family trips to a park or a museum, I wouldn't let the leaders out of my sight.

    Perhaps one of the worst fears of all I had as a child was that of not being liked or accepted by others. Being popular was so important to me then, and the fear of not being liked was a serious one.

    One of the processes growing up is being able to realize and overcome our fears. Understanding the things that scared us as children helps us achieve greater success later in life.

    Anyone can write a baby poem, and everyone enjoys reading them, young and old. Baby shower(婴儿洗礼) poems can have rhythm and rhyme, but they certainly don't have to. Poems can be either long or short, but short is probably best for your typical baby shower needs. You can add a little humor as well!

    The people who are most often touched by baby shower poems are those who have had children themselves. Sweet poems can remind them of the time when their little ones were still young. No one will appreciate them more than the family members themselves. If you are a creative writer or  have a special talent for putting words together in a special way, then you should try writing your own baby shower poems. This would make a great gift idea as well.

    If you decide to write your own baby poems, even common things can inspire you. Inspiration can be found anywhere. Look to your own memories from the past. What was special about your childhood? What special object have you treasured over the years? What words of wisdom(智慧) of advice could you pass on to the next generation? Look around the house and imagine a baby being there. What do you see, hear, or feel? Let those thoughts be the source of your best baby poems.

    When writing a baby poem, you do not have to write like Shakespeare, you just have to be sincere. Years later when the baby has grown，think of how special they will feel knowing the words were just for them.

    If you are not the creative type — don't worry! There are lots of places online where you can look for poems saying just the things you want to say. Poems have been written on all subjects throughout the ages, and baby poems and baby shower poems are no exception. A quick search online doesn't have to take any time at all.

    The fence was long and high. He put the brush into the whitewash and moved it along the top of the fence. He repeated the operation. He felt he could not continue and sat down.

    He knew that his friends would arrive soon with all kinds of interesting plans for the day.

    They would walk past him and laugh. They would make jokes about his having to work on a beautiful summer Saturday. The thought burned him like fire.

    He put his hand into his pockets and took out all that he owned. Perhaps he could find some way to pay someone to do the whitewashing for him. But there was nothing of value in his pockets—nothing that could buy even half an hour of freedom. So he put the bits of toys back into his pockets and gave up the idea.

    At this dark and hopeless moment, a wonderful idea came to him. It filled his mind with a great, bright light. Calmly he picked up the brush and started again to whitewash.

    While Tom was working, Ben Rogers appeared. Ben was eating an apple as he walked along the street. As he walked along it, he was making noises like the sound of a riverboat. First he shouted loudly, like a boat captain. Then he said “Ding－Dong－Dong”,“Ding－Dong－Dong” again and again, like the bell of a riverboat. And he made other strange noises. When he came close to Tom, he stopped.

    Tom went on whitewashing. He did not look at Ben. Ben stared a moment and then said: “Hello! I'm going swimming, but you can't go, can you？”

    No answer. Tom moved his brush carefully along the fence and looked at the result with the eye of an artist. Ben came nearer. Tom's mouth watered for the apple, but he kept on working.

    Ben said, “Hello, old fellow, you've got to work, hey？”

    Tom turned suddenly and said, “Why, it's you, Ben! I wasn't noticing.”

     “Say—I'm going swimming. Don't you wish you could? But of course you'd rather work—wouldn't you? Of course you would.”

    Tom looked at the boy a bit, and said, “What do you call work？”

     “Why, isn't that work？”

    Tom went back to his whitewashing, and answered carelessly.

     “Well, maybe it is, and maybe it isn't. All I know is, it suits Tom Sawyer.”

     “Oh come, now, you don't mean to say that you like it？”

    The brush continued to move.

     “Like it? Well, I don't see why I shouldn't like it. Does a boy get a chance to whitewash a fence every day？”

    Ben stopped eating his apple. Tom moved his brush back and forth, stepped back to look at the result, added a touch here and there, and stepped back again. Ben watched every move and got more and more interested. Soon he said，“Say, Tom, let me whitewash a little.”

    Tom thought for a moment, and was about to agree, but he changed his mind.

     “No—no—it won't do, Ben. You see, Aunt Polly wants this fence to be perfect. It has got to be done very carefully. I don't think there is one boy in a thousand, maybe two thousand, that can do it well enough.”

     “No—is that so? Oh come, now—let me just try. Only just a little.”

“Ben, I'd like to, but if it isn't done right, I'm afraid Aunt Polly ”

     “Oh, I'll be careful. Now let me try. Say—I'll give you the core of my apple.”

     “Well, here—No, Ben, now don't. I'm afraid …”

     “I'll give you all of it.”

    Tom gave up the brush with unwillingness on his face, but joy in his heart. And while Ben worked at the fence in the hot sun, Tom sat under a tree, eating the apple, and planning how to get more help. There were enough boys. Each one came to laugh, but remained to whitewash. By the time Ben was tired, Tom sold the next chance to Billy for a kite; and when Billy was tired, Johnny bought it for a dead rat—and so on, hour after hour. And when the middle of the afternoon came, Tom had won many treasures.

    And he had not worked. He had had a nice idle time all the time, with plenty of company, and the fence had been whitewashed three times. If he hadn't run out of whitewash, Tom would have owned everything belonging to his friends.

    He had discovered a great law of human action, namely, that in order to make a man or a boy want a thing, it is only necessary to make the thing difficult to get.

    It was close to midnight and it was unusual to see vehicles on the road. However, several trucks pulled over and workers silently unloaded camera equipment and cardboard boxes, and then carried them inside the Morgenson family home.

    What took place over the next eight weeks was inspired by a Hollywood movie called The Joneses about a family of marketers who move into a local neighborhood to sell their products secretly to their neighbors. The idea was to test the power of word-of-mouth marketing. By filming a 'rear' family in unscripted (无剧本的) situations, my team and I would document how the Morgensons' circle of friends responded to brands and products the Morgensons bought into their lives.

    With the help of 35 video cameras and 25 microphones hidden inside the furniture, the operation done secretly showed something shocking. The most powerful hidden persuader of all isn't in your TV or on the shelves of your supermarket. It's a far more important influence that's around you almost every waking moment: your very own friends and neighbors. There is nothing quite so persuasive as observing someone we respect or admire using a brand or product.

    Our analysis also found that the brands the Morgensons used went faster. About one third of the Morgensons' friends began promoting these same brands to their friends. We also found that the brands their friends were most likely to buy at the Morgensons' suggestion were the bigger and better-known ones. This proved my thoughts that traditional marketing and secret marketing work well together. The most persuasive advertising strategies are strengthened by word-of-mouth advertising.

    Whenever I meet with company managers, I tell them that the people who hold the real marketing power are mouse-clicking consumers and their wide circles of real-life friends. In other words, the people who hold the real power are us.

D

    A survey has shown that what you do on a plane can be determined by which nationality is listed on your passport.

    According to the results of an international passenger survey. Australians are the biggest drinkers on board with 36 percent choosing to down the hatch（干杯）, compared to 35 percent of Americans and 33 percent of Brits.

    The Airline Passenger Experience Association (APEX) spoke to around 1,500 people, aged 18 and older, who have travelled by plane at least once during the last three months and were living in the United States, United Kingdom, Germany, Japan, China, Singapore, Australia and Brazil.

    The results found Chinese travelers are most likely to nod off once the seat-belt sign switches off. They are also the first to take out their credit card for some in flight shopping and the biggest fans of gaming. Americans on the other hand like to use their time in the air more productively when not drinking, choosing to work while flying at 35,000 feet.

    Meanwhile, Brits and Germans are the best at making chat with random strangers spending 50 percent more time than any other nationality. Comparatively, Brazilians conduct their conversations online via email, messaging apps or social media.

    Despite plane food having a bad reputation, seven out of ten interviewees said they were happy to eat upon the selection of in-flight snacks and meals. In flight magazines were also popular with four out of five passengers.

    The international flyers did, however, express their desire for better in flight entertainment. “The industry has greatly improved the comfort, entertainment and onboard service, and passengers are accepting those improvements” said Russell Lemieux, the APEX executive director “At the same time, passengers are demanding more from their air travel experiences which will drive more improvements touching all aspects of the journey.” he added.

    Running seems easy enough: Just grab a pair of sneakers and put one foot in front of the other, right? Well, anyone who struggled to get through a mile knows it's not quite that simple. We've asked experienced runners to tell us something wrong they did when they started running. The following are some of their answers.

    I got excited and signed up for a half-marathon with a few more experienced runner friends, but I wasn't adequately prepared and didn't train efficiently. I ended up with blisters(水泡) on my feet. I couldn't wear shoes for two days!

—Cali Lavey

    I have always been athletic and I have never been badly injured, but one day I felt a slight pain in my knee. I ignored it for a month until I realized I was having a hard time putting weight on my right leg. I finally went to a doctor. It took four months of weekly physical therapy(治疗) to heal. I shouldn't have done that.

— Arnold

    My biggest mistake was treating running like soccer practice: If I wasn't exhausted by the end of practice, I felt as though I didn't work hard enough. I run all of my runs at 80 percent effort, or the equivalent of what I now call tempo runs (节奏跑). I wasn't warming up to the pace or cooling down effectively.

— Kate

    I decided to go out for a run during the hottest part of the day. At the time, I told myself that it would be refreshing to sweat a little, but I didn't bring adequate water. I returned feeling completely rundown, dehydrated (脱水的), and exhausted. If you must go out on a run during unfavorable weather, wear proper suits and bring enough water to keep you feeling strong.

— Sarah