I had arrived at the airport to catch an early flight home.It had been a very busy three days for me on an interstate trip with lots of meetings，business to do and new customers to meet.Then came the announcement that the flight had been delayed due to a technical problem.I could see a group of technicians and ground staff rushing about，obviously trying hard to fix the problem.I watched and listened as many of the passengers sitting near me shared their frustration about the inconvenience.

    As I sat waiting，I reflected on my last meeting for the day.It was not a business meeting but rather a very enjoyable and brief lunch with an old business associate and friend I had not seen for over 12 years，and who I had worked with for nearly 15 years before we lost in touch.I had been given his phone number by a customer I had visited on the first day of my trip，so I called him out of the blue and made a time for us to meet.

    Our lunch was spent recollecting(回忆) times gone by and as well filling each other in on what had happened in our lives over the last 12 years.Our conversation was frequently interrupted with statements such as 'remember when we did...'，'whatever happened to...' and of course the one we all liked to hear...'you know you haven't changed one bit，except for a few more grey hairs.'

    We both laughed and smiled as we recalled the good times and the great experiences we had shared over the 15 years we had worked together. Each event we discussed caused another recollection and everything we talked about centered on the good times.Almost at the same time，right at the end of our time together，we both said how much we both enjoyed it and that we must do it again.We agreed to catch up when I was next in town，then said our goodbyes and I was off to the airport.

    So with this extra time on my hands as I waited for my flight，it was great to revisit and replay in my mind all that we had talked about over lunch.I realized at that moment just how important it is to have regular reminders of the good times in your life and to be able to take the time to recall the past，for so much of what we have done in our past，shapes us and makes us who and what we are today and beyond.

    At the end of my busy trip with the focus on getting all the business done，I was indeed fortunate enough to have had the chance to take a short break and reflect on the good things that had happened in my life over 12 years ago.It was somewhat like looking at an old photo album that you have found stored away in a cupboard in your house.There before your eyes are lots of wonderful memories in print that take you back to that time and place，and most importantly to those people who are in the photos.It also made me realize that when you get caught up doing what has to be done in the moment，it is easy to forget the people you have met in your life who have made a positive effect on and enriched you，often in only the smallest of ways.

    My flight home was finally called nearly three hours later and yes as you would have expected many of the passengers cheered when the announcement was made.I smiled as I boarded the plane and realized that I was not at all upset about the delay，as I had been able to spend much of my time reflecting on the good times from days gone by and now eagerly look forward to many more opportunities to recall the past.

    Ever feel like you've been hit on the head after a bad night's sleep? According to scientists, the thought isn't as unbelievable as it seems.

    A study found going without sleep for just one night causes changes in the brain similar to those that occur after a blow to the head. The researchers said the healthy young men examined in the study showed a sudden increase in the same chemicals which indicate brain damage. Professor Christian Benedict, of Uppsala University, Sweden, explained that the chemicals NSE and S-100B are biomarkers for brain damage, such as concussion(脑震荡). He said, "What we found was their levels in the blood rose in the group that went without sleep for a night. This was not to the extent that would happen after a head injury, for instance, but it was still significant. During sleep, the brain cleans poisonous substances off itself."

    Benedict also said previous studies which linked a lack of sleep with increased risk of Alzheimer's, Parkinson's and multiple sclerosis could applaud his study. The rise of the chemicals in the blood after sleep loss may suggest not getting enough sleep contributes to a loss of brain tissue, he explained. Benedict, whose study is published in the journal Sleep, added, "In conclusion, the findings of our experiment indicate a good night's sleep may be critical to maintaining brain health."

    A third of the UK population suffer from sleep-related problems, while the average person now sleeps for only seven hours a night, compared with almost nine a few decades ago. Many scientists believe irregular sleeping patterns lead to illnesses ranging from aches and pains to heart disease, while less than eight hours' sleep a night can lower the IQ the next day.

    A man once said how useless it was to put advertisements in the newspapers．“last week, ”said he, “my umbrella was stolen from a London church．As it was a present, I spent twice its worth in advertising, but didn't get it back．”

    “How did you write your advertisement?” asked one of the listeners, a merchant．

“Here it is,” said the man, taking out of his pocket a slip cut from a newspaper．The other man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella．The gentleman who finds it will receive ten shillings on leaving it at No.10 Broad Street．”

    “Now, ”Said the merchant, “I often advertise, and find that it pays me well ． But the way in which an advertisement is expressed is of extreme importance．Let us try for your umbrella again, and if it fails, I'll buy you a new one．”

The merchant then took a slip of paper out of his pocket and wrote：“If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No.10 Broad Street．He is well known．”

    This appeared in the paper, and on the following morning, the man was astonished when he opened the front door．In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown, and his own was among them．Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter．

    There is a lot to learn about the creations of Beatrix Potter—not only is she the author of one of the world's most famous children 's books, The Tale of Peter Rabbit ,but also a pioneering conservationist(自然资源保护论者) with the spirit of a scientist.

    “Potter grew up as the daughter of a wealthy Victorian family, but along with her brother who filled an entire floor of their large house in London with all sorts of animals, which contributed a lot to her works,” said Anne Lundin, a retired professor for the UW-Madison School of Library and Information Studies.

    “As an adult, she was a frustrated botanical scientist. That field was not open to her because she was female,” Lundin said. Potter was urged to turn the charming stories she wrote in letters to children into books. She wrote 23 books in all--a body of work that has inspired plays, ballets, films and an astonishing amount of merchandise.

    “The Tule of Peter Rabbit is probably the most famous children's book in the world, which was published in 1902 and has really stood the test of time. It's been translated into 36 languages. The parents and grandparents will share it with the next generation,” said Lundin.

    Potter also made a mark on the world through her land conservation.“In many ways, she was like Peter Rabbit, risking into a world of adventure. She withdrew from London as soon as she started making some money on her books to the Lake District and became an extremely important farmer and conservationist. She preserved and passed on 15 farms and over 4,000 acres, which were given back to the country as gifts in the 20th century,” said Lundin.

    Even though she was born 150 years ago, she was amazingly modern--her embracing of the natural world, commented Jennifer Blatchley Smith, an artistic director of the show Peter Rabbit Tales to celebrate the 150th anniversary of Potter's birth.

    Although one might not think so as a result of the disadvantages, thousands and thousands of ads have shown advertising is of great importance to the society in which people live, either in the United Kingdom, or in many other parts of the world .Advertising is necessary as a means of communicating with others, of telling them about the goods and services that are offered, and of which most of them would never get to hear at all if it were not for advertising. And advertising does a great deal to a rising standard of living conditions.

    In talking about advertisement, one should not think only a commercial on television, or an advertisement in the newspaper or magazines and—in the sense of communication—even the spoken or written words of salesmen. After all, the roots of advertising are to be found in the market place in the ancient times.

    For many years it was thought that it was not enough to just produce goods and supply services. It is only more recently that people came to understand the production of goods would be a waste of resources unless those goods can be sold at fair price within a reasonable time period. In the competitive society in which we live, it is very important that we go out and sell what we have to offer, and advertising plays an important part, whether selling at home or in export market. Around 2 percent of the UK national product is spent on advertising. But it must be thought that this advertising tries to sell goods to customers who do not buy them. Of course, advertising does try to catch the eyes of the buyer, but if the product one has bought does not match what the advertisement had described, it is extremely unlikely that the goods will sell well.

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