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题型:阅读理解 题类:常考题 难易度:普通

江西省抚州市临川区第一中学2017-2018学年高二下学期英语期中考试试卷

阅读理解

    Although one might not think so as a result of the disadvantages, thousands and thousands of ads have shown advertising is of great importance to the society in which people live, either in the United Kingdom, or in many other parts of the world .Advertising is necessary as a means of communicating with others, of telling them about the goods and services that are offered, and of which most of them would never get to hear at all if it were not for advertising. And advertising does a great deal to a rising standard of living conditions.

    In talking about advertisement, one should not think only a commercial on television, or an advertisement in the newspaper or magazines and—in the sense of communication—even the spoken or written words of salesmen. After all, the roots of advertising are to be found in the market place in the ancient times.

    For many years it was thought that it was not enough to just produce goods and supply services. It is only more recently that people came to understand the production of goods would be a waste of resources unless those goods can be sold at fair price within a reasonable time period. In the competitive society in which we live, it is very important that we go out and sell what we have to offer, and advertising plays an important part, whether selling at home or in export market. Around 2 percent of the UK national product is spent on advertising. But it must be thought that this advertising tries to sell goods to customers who do not buy them. Of course, advertising does try to catch the eyes of the buyer, but if the product one has bought does not match what the advertisement had described, it is extremely unlikely that the goods will sell well.

(1)、According to the text, advertising is important to____.
A、every person in the world B、people with a high standard of living C、some famous companies D、a large number of people in the world
(2)、What is the earliest advertisement in history?
A、Shop window show and wrapping of the goods. B、Advertisements on TV C、face-to-face talks between sellers and buyers D、Products in many newspapers and magazines
(3)、The writer tries to tell us that goods will sell well if ____.
A、advertisements are well designed B、enough money is spent on advertising C、they are of high quality and well wrapped D、advertisements mirror the true value
举一反三
阅读理解

    David Beckham was born in 1975 in London, at a place called Leytonstone. When he was a young boy, his greatest passion was in football. He played it whenever he had the chance. Sometimes he would go and watch a game with his friends. When David Beckham was 12 years old, he won the Bobby Charlton Soccer Skills award. This was an important step forward for this young boy, and it led him to go for a visit to a football training camp in Spain. As a boy he played for schools of Essex and also for his county team.

    In 1991, he became a trainee with Manchester United. This meant that he could practice football as much as he wanted to and play for the highly successful Manchester United Youth Cup team and Under-21 team. In April, 1995 he played his first football league game against Leeds Untied. During 1995 and 1996, David became a regular member of the team and Manchester United won in both football seasons, with David scoring many goals.

    His goals made him a household name. In the first game of the 1996-1997 season, he scored a surprising goal from beyond the halfway line; seeing the goalkeeper a little way out of his goal, Beckham became famous overnight. He continued to score astonishing goals, especially from free-kicks. The speed of one of his shots was timed at 157 kph. He also had the ability to make the ball go from left to right, or right to left, whenever he chose. Goalkeepers were never sure where the ball was going, and it regularly ended up in the goal.

阅读理解

    Easter (复活节) is still a great day for worship (崇拜), randy in baskets and running around the yard finding eggs, but every year it gets quite a bit worse for bunnies (兔子).

    And no, not because the kids like to pull their ears. The culprit is climate change, and some researchers found that rising temperatures arc having harmful effects on at least five species of rabbit in the US.

    Take the Lower Keys March rabbit, for instance. An endangered species that lives in the Lower Florida Keys, this species of cottontail is a great swimmer—it lives on the islands!—but it is already severely affected by development and now by rising levels. According to the Center for Biological Diversity, an ocean level rise of only 0.6 meters will send these guys jumping to higher ground and a 0.9-meter rise would wipe out their habitat (栖息地) completely.

    The snowshoe hare, on the other hand, has a color issue. Most of these rabbits change their fur color from white in the wintertime to brown in the summer, each designed to give them better cover from  predators (捕食者). As the number of days with snow decreases all across the country, however, more and more bunnies arc being left in white fur during brown dirt days of both fall and spring, making them an easier mark for predators. Researchers know that the color change is controlled by the number of hours of sunlight, but whether the rabbit will be able to adapt quick enough to survive is a big question. The National Wildlife Federation has reported that hunters have noticed their numbers are already markedly down.

    American pikas or rock rabbits, a relative of rabbits and hares, might be the firs' of these species to go extinct due to climate change. About 7-8 inches long, pikas live high in the cool, damp mountains west of the Rocky Mountains. As global temperatures rise, they would naturally migrate (迁徙) to higher ground - but they already occupy (占据) the mountaintops. They can't go any higher. The National Wildlife Federation reports that they might not be able to stand the new temperatures as their habitat beats up.

    The volcano rabbit has the same problem. These rabbits live on the slopes of volcanoes in Mexico, and recent studies have shown that the lower range of their habitat has already shifted upward about 700 meters, but there are not suitable plants for them to move higher, so they are stuck in the middle. Scientists are concerned about their populations.

    Native to the US, pygmy rabbits weigh less than 1 pound and live in the American West. They are believed to be the smallest rabbits in the world. Their habitats have been destroyed by development. Several populations, such as the Columbia Basin pygmy, almost went extinct and were saved by zoo breeding programs. Pygmy rabbits also rely on winter cover by digging tunnels through the snow to escape predators, but lesser snowfall is leaving them exposed.

    All of this gives new meaning to dressing up in a giant bunny costume (服装) this Easter.

阅读理解

    A team of researchers at the University of Illinois at Chicago found that too many kids are eating too much pizza and too many calories are doing harm to children's health.

    "There are a lot of takeaways from the study. But the biggest thing is that parents are serving their kids too much pizza," said Dr. William Dietz, one of the study's authors and the director of the Sumner M. Redstone Global Center for Prevention and Wellness at the Milken Institute of Public Health at the George Washington University.

    The researchers used data from the National Health and Nutrition Examination Survey, which tracked the diets of more than 11,000 children and teenagers. Researchers figured how many children eat pizza in the United States, how often they eat it, and how much they eat when they do.

    Pizza, pretty alarmingly, is the second leading source of calories in the diets of America's children, next only to grain desserts, such as cookies and other sweets. On any given day, roughly 20 percent of all children aged 2 to 11 and adolescents aged 12 to 19 eat pizza. And when they do, they eat a lot of it. When children eat pizza, they eat roughly 400 calories, according to the study. For teenagers, it's upwards of 600 calories.

    All that is pretty problematic, according to Dietz largely because kids don't tend to balance the pizza slices with salads, vegetables and other more nutritional(有营养的) foodstuffs. Days on which children and teenagers eat pizza are not only associated with considerably higher intakes of fat, but also, quite simply, with more food: on average, children consume 84 extra calories on the days they eat pizza, while adolescents consume an extra 230 calories.

    "When you eat extra calories and don't compensate(抵偿) for them at another point of the day or week, it can lead to weight gain and even obesity." Dietz said.

    There is a Silver lining. Pizza consumption is still too high by nutrition standards, but it's lower than it used to be. Consumption(消费) fell by roughly 25 percent between 2007 and 2016, according to the study. Much of that has come at dinner where it's fallen by 40 percent for children and about 33 percent for teenagers. It's unclear whether the decline has been in connection with a growing concern over obesity, especially among the country's youth.

    But the drop in pizza consumption, while significant hasn't been big enough "It's a positive trend," Dietz said. "But we're not quite them yet."

    It's easy to see the appeal of pizza. It's cheap. Parents can buy a lot of pizza for not a lot of money. Besides, they can buy pizza from a chain shop, a mom-and-pop store or a grocery freezer. And it's universally loved. The estimated 3 billion pizza eaten each year in the United States is a proof of the food's unmatched popularity. Given how much the country loves pizza, what's to be done? Dietz suggests pizza with smaller serving sizes and healthier toppings(配料). "We're not suggesting that kids avoid pizza altogether." said Dietz. "But when parents serve it, it's important that they understand it's extremely caloric. They should serve smaller pizza, or at least smaller slices."

阅读理解

    Living and dealing with kids can be a tough job these days, but living and dealing with parents can be even tougher.

    If I have learned anything in my 16 years, it is that communication is very important, both when you disagree and when you get along. With any relationship, you need to let other person know how you are feeling. If you are not able to communicate, you drift apart()疏远). When you are mad at your parents, or anyone else, not talking to them doesn't solve anything.

Communication begins with the concerns of another. It means that you can't just come home from school, go up to your room and ignore everyone. Even if you just say "Hi", and see how their day was for five minutes, it is better than nothing.

If you looked up the word "communication" in a dictionary, it would say "the exchange of ideas, the conveyance(表达)of information, correspondence (通信), means of communication: a letter or a message". To maintain (保持) a good relationship, you must keep communication strong. Let people know how you feel, even if it's just by writing a note.

    When dealing with parents, you always have to make them feel good about how they are doing as a parent. If you are trying to make them see something as you see it, tell them that you'll listen to what they have to say, but ask them politely to listen to you. Yelling or walking away only makes the situation worse.

    This is an example: one night, Sophie went to a street party with her friends. She knew she had to be home by midnight after the fireworks, but she didn't feel she could just ask to go home. That would be rude. After all, they had been nice enough to take her along with them. Needless to say, she was late getting home. Her parents were mad at first, but when Sophie explained why she was late, they weren't as mad and let the incident go. Communication is the key factor here. If Sophie's parents had not been willing to listen, Sophie would have been in a lot of trouble.

    Communication isn't a one-way deal: it goes both ways. Just remember: if you get into a situation like Sophie's, telling the other person how you feel and listening is the key factor to communication.

阅读理解

    The hemlock(铁杉) trees along the Wappinger Creek, New York, look healthy. However, scientist Gary Lovett says the white balls which provide protection for the bugs are created by a tiny insect. It's hard to believe the tiny bug could kill a tree. However, trees can end up with millions and millions of the pests. When there are that many, it ends up killing the tree.

    The bug from East Asia is slowly killing trees across the USA. The trouble-making bug is just one of many invasive(入侵的) pests that have slipped into the United States. They can hurt other living things in their new home.

    Many invasive pests arrive on wooden pallets piled inside shipping containers. They support and separate goods, and keep them from sliding around. Invasive pests often tunnel into the pallets.  How can we stop pests from riding on pallets? Lovett says new rules are needed. The companies that make pallets don't want more rules. Congress has added an amendment(修正案) in the 2018 Farm Bill to try and prevent this problem. However, Lovett is not hopeful it will make much of a difference. Pallets are checked by inspectors. Many are sprayed with bug-killing pesticide. "I believe in the system," said Brent McClendon, president of The National Wooden Pallet and Container Association. He also said shipping containers are checked very carefully.

    Still, each year 13 million containers are shipped to the U.S. Each is full of wooden pallets. Lovett says: "Inspectors can't possibly check everything. All it takes are a few bad pallets; we should get rid of wooden pallets." He believes pallets should be made of plastic or eco-composite wood. Eco-composite wood is a mix of wood fiber and plastic. Insects cannot hide into it. One problem is that these choices cost more. They may be worth the extra money, though. Invasive pests cost the U.S. $5 billion a year. Trees don't just die in forests. They also die in cities and our yards. Then, they need to be replaced. That costs money, too.

阅读理解

    My challenge for you is this: to read a book for 15minutes every single day for a month.

    Let me explain a bit, by telling you where the challenge came from. I have many things in common with my dad, like music taste and sense of humor, but sadly reading isn't one of them. I can happily spend a whole day with a book, but my dad can't read a book for longer than about 5 minute. He reads emails, websites and papers for work, but not book. He's busy, so I think sitting down to read for just 15minutes a day is a good way to relax and to introduce him to reading.

    My dad is not the only person who avoids book. I know lots of people would rather relax on their computers or in front of the TV. Everyone is different and has their own interests, but I think there are lots of benefits to reading, which screen﹣based activities don't have.

    Firstly, it's better for your eye. Looking at screens can be very stressful for your eye muscles, and clearly you should avoid looking at screens for an hour before bed, to get a good night's sleep.

    One thing I personally love reading, is being transported to another world﹣I often forget the time or things around me! Reading is a great way to switch off before you go to bed, because you think more about the world of the book, rather than the real world, so you can truly relax. I know you can be transported to a different world in a film or a TV show, but I think books do it better.

    I also enjoy hearing what people are doing and finding out what they think. Reading gives me the chance to get to know hundreds of new people! It also teaches you to see things from other people's point of view, and understand other people's decisions or opinion. With a book, you can hear everything a character is thinking or feeling﹣you really can be inside someone else's head!

    So give it a go! Take 15 minutes when you are waking up, going to bed, eating lunch, or having a coffee. If you read a lot, why not try 15 minutes of an English book, or pass the challenge on to someone else? Good luck, and happy reading!

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