Our first winter in Canada was the happiest we have ever experienced. We were living in the countryside then and had just arrived from Hong Kong that autumn. One evening in mid-December snow began to fall. When we looked out of the window and saw that it was snowing, we all cheered. It was the first snow we had ever seen and we were excited. We could hardly wait for the snow to stop so that we could go out to play. Next morning when we woke up, it was still snowing. We switched on the radio and learned that more than ten inches of snow had fallen during the night and that since the roads were blocked, there would be no school that day. We jumped up and down for joy and beg mother to let us go outside to play in the snow. She said we could go out after breakfast if we dressed warmly and promised to come back as soon as we felt cold. When we went out, the snow had almost stopped. The roads, paths, gardens, and playgrounds were all hidden under a white blanket of soft snow. It was the most beautiful sight we had ever seen. Just then, we saw some neighbors' children coming out to play. We ran over to join them. Together we built a snowman and a snow house. After that, we took turns sliding down a hill on a large piece of carboard. We were having so much fun when supper time came. Mother almost had to force us to go in and eat.

    It was close to midnight and it was unusual to see vehicles on the road. However, several trucks pulled over and workers silently unloaded camera equipment and cardboard boxes, and then carried them inside the Morgenson family home.

    What took place over the next eight weeks was inspired by a Hollywood movie called The Joneses about a family of marketers who move into a local neighborhood to sell their products secretly to their neighbors. The idea was to test the power of word-of-mouth marketing. By filming a 'rear' family in unscripted (无剧本的) situations, my team and I would document how the Morgensons' circle of friends responded to brands and products the Morgensons bought into their lives.

    With the help of 35 video cameras and 25 microphones hidden inside the furniture, the operation done secretly showed something shocking. The most powerful hidden persuader of all isn't in your TV or on the shelves of your supermarket. It's a far more important influence that's around you almost every waking moment: your very own friends and neighbors. There is nothing quite so persuasive as observing someone we respect or admire using a brand or product.

    Our analysis also found that the brands the Morgensons used went faster. About one third of the Morgensons' friends began promoting these same brands to their friends. We also found that the brands their friends were most likely to buy at the Morgensons' suggestion were the bigger and better-known ones. This proved my thoughts that traditional marketing and secret marketing work well together. The most persuasive advertising strategies are strengthened by word-of-mouth advertising.

    Whenever I meet with company managers, I tell them that the people who hold the real marketing power are mouse-clicking consumers and their wide circles of real-life friends. In other words, the people who hold the real power are us.

    A young woman sits alone in a café sipping tea and reading a book. She pauses briefly to write in a nearby notepad before showing her words to a passing café waiter: "Where are the toilets please?" This is a familiar scene in Tokyo's so-called "silent cafés", where customers are not allowed to speak, and only communicate by writing in notepads.

    The concept rises by a desire to be alone among young Japanese, a situation brought by economic uncertainty, a shift in traditional family support structures and the growing social isolation. The phenomenon is not limited to coffee shops but covers everything from silent discos, where participants dance alone wearing wireless headphones connected to the DJ, to products such as small desk tents designed for conversation-free privacy in the office. One Kyoto company even offers single women the opportunity to have a "one woman wedding"—a full bridal affair, complete with white dress and ceremony, and the only thing missing is the groom. The trend has its own media expression-“botchi-zoku”, referring to individuals who consciously choose to do things completely on their own.

    One recent weekday afternoon, Chihiro Higashikokubaru, a 23-year-old nurse, travelled 90 minutes from her home, to Tokyo on her day off in order to enjoy some solo time. Speaking quietly at the entrance of the cafe, Miss Higashikokubaru said: “I heard about this place via Twitter and I like the idea of coming here. I work as a nurse and it's always very busy. There are very few quiet places in Tokyo, and it's a big busy city. I just want to come and sit somewhere quietly on my own. I'm going to drink a cup of tea and maybe do some drawings. I like the idea of a quiet, calm atmosphere.”

    The desire to be isolated is not a new concept in Japan, home to an estimated 3.6 million "hikikomori" - a more extreme example of social recluses(隐士) who withdraw completely from society.

    All people need to sleep. Sleep is a restorative(恢复健康的) process that promotes proper body functioning and can improve the quality of your life. Not only is the quantity of sleep important, but also the quality of sleep.

    Your bedroom should be shaped to your taste and allow you to sleep in a peaceful environment. One of the biggest mistakes people make in their sleep is to use the bedroom for activities other than sleep. If your bedroom also functions as a command station for your life and work, the possibility of your sleep being poor is rather high. Bedrooms should be designed, decorated and used for sleep only. TVs, computers and other things should not be in your bedroom if possible.

    Establishing regular sleeping and waking times can help improve the quality of your sleep especially for those suffering from sleeplessness. Avoid hot food, caffeine, sugar and alcohol at least 4 to 6 hours before you go to bed. Develop a regular exercise program. Proper exercise and nutrition will help improve sleep patterns. However, avoid exercising 2 hours before bed, since this may stimulate your body and make it more difficult to fall asleep.

    Establish a pre-bedtime rule that will help you focus on sleep. You can try meditation(沉思), reading or deep breathing and relaxation. Your bedtime rule should be yours. Do not worry about it fitting into a specific category. Do what is best for you.

    Things such as room temperature, noise and light levels and even your bed mattress(床垫) can have a lot of effect on the quality of sleep that you experience. Block out distracting noises and lights. You are in your bedroom to sleep and not be distracted by environmental interference(干扰).

    The kids in this village wear dirty, ragged clothes. They sleep beside cows and sheep in huts made of sticks and mud. They have no school. Yet they all can chant the English alphabet, and some can make words.

    The key to their success: 20 tablet computers(平板电脑) dropped off in their Ethiopian village in February by a U.S. group called One Laptop Per Child.

    The goal is to find out whether kids using today's new technology can teach themselves to read in places where no schools or teachers exist. The Massachusetts Institute of Technology researchers analyzing the project data say they're already amazed. “What I think has already happened is that the kids have already learned more than they would have in one year of kindergarten,” said Matt Keller, who runs the Ethiopia program.

    The fastest learner—and the first to turn on one of the tablets—is 8-year-old Kelbesa Negusse. The device's camera was disabled to save memory, yet within weeks Kelbesa had figured out its workings and made the camera work. He called himself a lion, a marker of accompli shment in Ethiopia.

    With his tablet, Kelbasa rearranged the letters HSROE into one of the many English animal names he knows. Then he spelled words on his own. “Seven months ago he didn't know any English. That's unbelievable,” said Keller.

    The project aims to get kids to a stage called “deep reading,” where they can read to learn. It won't be in Amharic, Ethiopia's first language, but in English, which is widely seen as the ticket to higher paying jobs.

    Kincaid looked at his watch: eight-seventeen. The truck started on the second try, and he backed out, shifted gears, and moved slowly down the alley under hazy sun. Through the streets of Bellingham he went, heading south on Washington 11, running along the coast of Puget Sound for a few miles, then following the highway as it swung east a little before meeting U.S Route 20.

    Turning into the sun, he began the long, winding drive through the Cascades. He liked this country and felt unpressed stopping now and then to make notes about interesting possibilities for future expeditions or to shoot what he called "memory snapshots." The purpose of these causal photographs was to remind him of places he might want to visit again and approach more seriously. In later afternoon he turned north at Spokane, picking up U.S. Route 2, which would take him halfway across the northern United States to Duluth, Minnesota.

    He wished for the thousandth time in his life that he had a dog, a golden retriever, maybe, for travels like this and to keep him company at home. But he was frequently away; overseas much of the time and it would not be fair to the animal. Still, he thought about it anyway. In a few years he would be getting too old for the hard fieldwork. "I must get a dog then." He said to himself.

    Drives like this always put him into a sentimental mood. The dog was part of it. Robert Kincaid was alone as it's possible to be—an only child, parents both dead, distant relatives who had lost track of him and he of them, no close friends.

    He thought about Marian. She had left him nine years ago after five years of marriage. He was fifty-two now, that would make her just under forty. Marian had dreams of becoming a musician, a folksinger. She knew all of the Weavers' songs and sang them pretty well in the coffeehouse of Seattle. When he was home in the old days, he drove her to the shows and sat in the audience while she sang.

    His long absences—two or three months sometimes—were hard on the marriage. He knew that. She was aware of what he did when they decided to get married, and both of them had a vague sense that it could all be handled somehow. It couldn't when he came from photographing a story in Iceland and she was gone. The note read, "Robert, it didn't work out. I left you the Harmony guitar. Stay in touch."

    He didn't stay in touch. Neither did she. He signed the divorce papers when they arrived a year later and caught a plane for Australia the next day. She had asked for nothing except her freedom.