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题型:阅读理解 题类:常考题 难易度:普通

河北省冀州市中学2017-2018学年高一上学期英语第一次月考试卷

阅读理解

    Coca-Cola has created a publicity stunt (作秀) in Singapore — a vending machine (自动售货机) which gives out free cans of Coke in return for (作为对…回报) hugs. The whacky idea is part of the company's Open Haziness campaign (运动) designed to attract young people in Singapore.

    Students at the National University of Singapore were surprised to find that the soft drinks company had placed the machine in the schoolyard. But instead of the drinks brand's logo (标志), the words “Hug Me” are written across its red-and-white logo. Instead of paying money, customers have to hug the drinks machine to receive a free can of Coke.

    Public displays of affection are uncommon and have long been discouraged in Singapore, but are on the rise among young people. The move is part of a campaign created by advertising firm Ogilvy & Mather, intended to let the youth to see the brand as a non-threatening (无威胁的) friend.

    Leonardo O'Grady, leader of the campaign, said, “Happiness is contagious (传染的). The Coca-Cola Hug Machine is a single idea to spread some happiness. We want to spread happiness in an unexpected, creative way to attract not only the people present, but the audience at large.”

    He hopes that it will encourage consumers to bring positivity, optimism (乐观) and fun into their lives and to open a Coke, sharing a little happiness.

    The machines haw been such a success that there are plans to roll them out across Asia. Mr. O'Grady added, “The reaction was amazing — at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs.”

(1)、The underlined word “whacky” in Paragraph 1 can be replaced by “      ”.
A、free B、strange C、uncertain D、traditional
(2)、What was the purpose of the campaign?
A、To help sell more Coca-Cola drinks. B、To display the famous logo of Coca-Cola. C、To tell the young Coca-Cola is their friend. D、To show Coca-Cola is especially generous. (慷慨的)
(3)、Leonardo O'Grady thinks that       .
A、the Coca-Cola Hug Machine is the best advertisement B、the Coca-Cola Hug Machine can spread happiness C、the Coca-Cola Hug Machine should be open only to the students D、people who enjoy the campaign would buy more Coca-Cola drinks
(4)、What can we infer from the passage?
A、The campaign has achieved good results. B、The campaign has cost Coca-Cola much money. C、The Coca-Cola Hug Machines will be seen worldwide. D、Coca-Cola concentrates more on (更加关注) sharing happiness than on sales.
举一反三
根据短文理解,选择正确答案。

    Did you know that, in 2016, over 18 million people attended classical concerts in Germany? That's more people than those who went to main league football matches! Earlier this year, Germany continued its celebration of classical music with the opening of a new concert hall in the heart of Hamburg. Germans are incredibly proud of it  and it's the first thing I show to my friends when they come to visit.

    Known as the ‘Elphi' by the locals, the Elbphilharmonie is a beautiful tower of glittering glass sitting atop an old warehouse by the banks of the river Elbe. The plaza(露天广场)is open to the public and from the middle of he city's tallest building, you can gaze across the harbour, miles of rooftops and passing ships below.

    The main concert hall seats over 2000 people and is one of the most advanced music venues in the world. Two smaller concert halls are used for jazz, world and contemporary music. In addition, if you're unbelievably rich, you can buy one of the 45 luxurious apartments lying within the building.

    Construction began in 2007 with a budget of € 241 million and a two-year period. Fast forward ten years, the building eventually opened with a final price tag of over 800 million!

    I consider myself very lucky that the Elbphilharmonie opened during my time living in Hamburg, but unfortunately I haven't yet been able to attend a concert. Everything is sold out for six months! For now, I'm content to visit the plaza to enjoy the impressive views over the  docks and see the innovative architecture up close. Hopefully one day soon. I'll be lucky enough to grab a last-minute concert ticket!

阅读理解

    When I was young I wanted to be a model,so when a national contest was staged,I convinced my parents to have a try.I was selected and told that I was talented and that for only $900 I could attend a weekend event which dozens of the most famous modeling agencies from around the world would attend.At 13,my hopes of fame and fortune clouded all judgment and I begged my parents to let me go.We have never been rich,but they saw my enthusiasm and agreed.

    I imagined being signed by some famous model companies.For months,any boredom or disappointment I faced was pushed aside because I knew I would soon have the chance to be a real model.I thought I would grace the covers of famous magazines!

    Of course,I wasn't signed,but what hurt the most was being told that if I grew to about 1.75metres I could be a success.I prayed for a growth spurt(冲刺)because I could not imagine giving up my dream.I made an appointment with a local modeling agency and the agent demanded $500 for classes,$500 for a photo shoot,and $300 for other expenses.My parents only agreed after hours and hours of my begging.

    The agency sent me out on a few auditions,but with every clay I didn't receive a call,I grew more depressed.The final straw came in July after I had decided to focus on commercial modeling.There was an open call in New York City.We spent hours driving and another few hours waiting,only to be told that I was too short.I was depressed.

    Years later,I realized that the trip to New York was good as it made me notice I didn't actually love modeling, just the idea of it.I wanted to be special and I was innocently determined to reach an impossible goal.The experience has made me stronger and that will help me in the future.

阅读理解

    Sharing E Umbrella, a new umbrella sharing company based in Shenzhen, China, recently announced that it had lost most of the 300,000 umbrellas since it set up.

    China's sharing economy has been growing rapidly, with companies offering anything from bicycles and basketballs to phone batteries for people to rent. Customers make a small deposit(押金)and get to use the thing for a daily cost, with a fine put in place for every day if they fail to return the product in time. It's a simple business model, and market data shows that people see sharing as a cheap and convenient way to cut down waste.

    Zhao Shuping founded the Sharing E Umbrella, an umbrella sharing service, in April. By the end of June, he had already started in 11 major Chinese cities, including Shanghai, Nanjing and Guangzhou. While picking up the umbrellas was simple, as they were made available(可得到的)at bus and subway stations, the return system turned out to be a different matter. “Umbrellas are different from bicycles,” Mr. Zhao told Chinese news site thepaper.cn. “Bikes can be parked anywhere, but with an umbrella you need something to hang it on.”

    So instead of bothering to return the umbrellas back to a station, a lot of people just took them home, and Sharing E Umbrella has reportedly lost track of most of the 300,000 umbrellas. Considering that borrowing umbrellas requires a 19 yuan deposit, with a fee of 0.50 yuan per half an hour usage, Zhao says that he suffers a loss of 60 yuan per lost umbrella, so the company is now in the red, but he is not ready to stop it just yet. Zhao announces that Sharing E Umbrella still plans to roll out(推出)30 million nationwide by the end of the year.

阅读理解

    You can either travel or read, but either your body or soul must be on the way. The popular saying has inspired many people to read or go sightseeing. Traveling just like reading, is a refreshing journey from the busy world. Books, brain food, can keep you company on your travel.

On the Road, 1957, by Jack Kerouac

    The book is a globally popular spiritual guide book about youth. The main character in the book drives across the US continent with several young people and finally reaches Mexico. After the exhausting and exciting trip, the characters in the book begin to realize the meaning of life. The book can be a good partner with you to explore the United States.

    Life is Elsewhere, 1975, by Milan Kundera

    Jean-Jacques Rousseau once said, "Man is born free, and everywhere he is in chains." The book tells a young artist's romantic but miserable life, about how he reads, dreams, and has a relationship. Experience the artist's passionate life in the book during a trip to Central Europe. The book invites you to deeply reflect on your current life.

    The Stories of Sahara, 1967, by Sanmao

    The book narrates the author's simple but adventurous life in the Sahara Desert, which seems a desolate and dull place. The fancy natural scenery and life there, along with the author's romantic and intensive emotion, will inspire you to explore the mysterious land. Reading the book is like participating in a dialogue with the author, who is sincere and humorous.

    Lotus, 2006 by Annbaby

    This novel set in Tibet, tells three people's stories, each with their unique characteristics. It reveals modern people's emotions and inner life, their confusion about love, and exploration of Buddhism. The book is a good partner to bring you to the sacred land Tibet.

WE COMBAT ANIMAL DISEASES TOGETHER!

We want to prevent serious animal diseases such as foot and mouth disease, classical swine fever and African swine fever from spreading to Finland. These and other animal diseases can be transmitted from one country to another by animals or by meat and dairy products even if they are packed for personal consumption or intended as gifts. Travelers like you play an important role in preventing the spread of animal diseases.

Don't bring meat, meat products, milk and dairy products

from non-EU countries to Finland!

A ban on personal imports applies to meat and dairy products brought into Finland by travelers or ordered and sent through the post. The ban applies to food stuffs intended for personal consumption or as gifts and to pet food. If you have food products of animal origin with you, throw them in a waste container in the point of entry or contact Customs!

Bringing meat-containing products as presents and for personal use

from an EU country to Finland

At the moment, there are EU countries with cases of African swine fever. In those countries there are restriction areas and, as a rule, pork and wild bear meat or products containing these meats may not be imported from these areas into Finland. Import is allowed only under very strict criteria controlled by local authorities. However, the sales of these meat products within the country may be allowed. In the EU, the disease has been detected in Estonia, Latvia, Lithuania, Poland, Hungary, Romania, Bulgaria, Belgium and Italy (Sardinia), for instance. It is difficult for travelers to know and prove from which area meat products originate and whether the products on sale meet all criteria. This is the reason why we recommend that people avoid importing any meat products containing pork or wild bear meat as presents or for personal use from countries with African swine fever.

PLEASE NOTE! Never leave any food waste or leftover in the environment or places where they may be eaten by wildlife. Never give food waste or leftover to production animals or to pet pigs.

Thank you for helping us to prevent the spread of animal diseases. We wish you a pleasant journey!

阅读理解

On that hot August day in 2023, as ash rained down and flames closed in, Jim Rhodes didn't want to be anywhere but Coulterville. "My kid called from Alabama. We first heard ·about the fire from him," Rhodes recalls. "He said, ‘Evacuate(撤离)!'I said, ‘Evacuate? To where?'"

Coulterville is a tiny town located among dry hills where local people raise cattle and other livestock. It has a main street, a park and a museum. It's got a cafe, a grocery shop and a post. And with summer temperatures routinely topping 100 degrees, it has fires—sometimes big fires.

Eventually, this big fire got a name: the Moc Fire, for the tiny town of Moccasin-where it began as a brush fire.

It burnt for 10 days, consuming almost 3,000 acres.

Rhodes woke to find his truck covered in ashand the news was broadcasting evacuation orders. Ranchers(牧场主) across the region were fighting to protect their animals, loading them into the truck or just setting them loose to find safety. Volunteers were readying fairgrounds nearby to shelter animals. Already they were filling up with dogs, cats, chickens, horses, cattle, goats, sheep and rabbits.

As residents and animals were brought out, firefighters poured in. "With them came the biggest bulldozer(挖土机)I've ever seen," says Rhodes. "And they were sent to cut the firebreak that could save the town. We knew that if it made the cut, we'd all have to get out of here."

The situation was clear. The danger was growing. But slowly Rhodes realized that he hadn't come to Coulterville just to leave when the town needed him. He stayed, joining the handful of residents who gathered around the main street where fire officials posted updates. He knew he could help somebody, somehow.

Around midmorning, a farmer he'd never met came by asking for help with animal evacuation. Rhodes's phone was still ringing, but he knew what to do. "I hung up my phone, got in the truck and headed down to his farm," he says.

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