The highest beef prices in almost three decades have arrived just before the start of the hot season, causing a great shock to both consumers and restaurant owners—and relief isn't likely anytime soon. A decreasing number of cattle and growing export demand from countries such as China and Japan have caused the average price of fresh beef to climb to $5.28 a pound in February, up almost a quarter from January and the highest price since 1987.

    Everything that's produced is being consumed, said Kevin Good, an analyst at CattleFax, a Colorado-based information group. Prices will likely stay high for a couple of years as cattle producers start to rebuild their cattle among big questions about whether the Southwest and parts of the Midwest will see enough rain to water the grass.

    "I quit buying steaks a while ago when the price went up," said 59-year-old Len Markham, who works at Texas Tech. She says she limits red meat purchases to hamburger, choosing chicken, pork and fish instead.

    Restaurant owners, too, must deal with the high prices. Mark Hutchens, owner of the 50 Yard Line Steakhouse in Lubbock, raised his menu prices for beef items by about 5 percent in November. Since then, the owner of the small eating house has tried to make cuts elsewhere to avoid passing it on to customers. "It really puts more pressure on the small guys," he said of non-chain restaurants. "I just think you have to stay competitive and keep your costs low."

    “White-tablecloth restaurants have adjusted the size of their steaks, making them thinner”, says Jim Robb, director of the Colorado-based Livestock Marketing Information Center. “And fast-food restaurants are cutting costs by reducing the number of menu items and are offering other meat options, including turkey burgers, Robb said. Chain restaurants also try to buy beef as much as they can, which essentially gives them a discount”, Iowa State University assistant economics professor Lee Schulz said.

    The high prices are welcome news for at least one group: ranchers(大农场经营者), especially those in Texas who for years have struggled amid drought（干旱） and high feed prices. But even as ranchers breathe a sigh of relief, some worry lasting high prices will cause consumers to permanently change their buying habits — switching to chicken or pork. Pete Bonds, a 62-year-old Texas rancher and president of the Texas and Southwestern Cattle Raisers Association, said that's a big concern. “But such fears may be unfounded, Robb said. “Three years ago, economists thought consumers would start finding substitutions for beef as the drought spread. We're surprised we haven't seen more of that," he said.

    South Dakota rancher Chuck O'Connor thinks that consumers won't abandon beef for good. "I'm sure some are maybe going to cut back some, but to say that people aren't going to buy it anymore, I don't think that's going to happen," he said, adding, "I hope not."

    With the development of science and technology, new inventions, especially new electronic products, have made people's lives easy and convenient. But as the saying puts: A coin has two sides.

    One day, I was walking in the park with a friend and his cell phone rang, interrupting our conversation. There we were, walking and talking on a beautiful sunny day and…I became invisible, absent from the conversation.

    The telephone used to connect you to the absent. Now it makes people sitting next to you feel absent. Why is it that the more connected we get, the more disconnected I feel? Every advance in communications technology is a tragedy to the closeness of human interaction. With email and instant messaging over the Internet, we can now communicate without seeing or talking to one another. With voice mail, you can conduct entire conversations without ever reaching anyone. If my mom has a question, I just leave the answer on her machine.

    As almost every contact we can imagine between human beings gets automated, the alienation(疏远) index goes up. You can't even call a person to get the phone number of another person any more. Directory assistance is almost always fully automated.

    Pumping petrol at the station? Why say good morning to the attendant when you can swipe(刷)your credit card at the pump and save yourself the bother of human contact?

    Making a deposit at the bank? Why talk to a teller who might live in the neighborhood when you can just insert your card into ATM?

    Pretty soon you won't have the burden of making eye contact at the grocery shop. Some supermarket chains are using a self-scanner so you can check yourself out, avoiding those check-out people who look at you and ask how you are doing.

    I am not against modern technology. I own a cell phone, an ATM card, a voice mail system, and an email account. Giving them up isn't wise…they're a great help to us. It's some of their possible consequences that make me feel uneasy.

    More and more, I find myself hiding behind e-mail to do a job meant for conversation. Or being relieved that voice mail picked up a call because I didn't really have time to talk. The communications industry devoted to helping me keep in touch is making me lonelier.

    So I've put myself on technology restriction: no instant messaging, with people who live near me，no cell phoning in the presence of friends, no letting the voice mail pick up when I'm at home.

    If you're wondering when you might get the flu, a new study indicates you should keep an eye on your local weather report.

    According to a research published in the Journal of Clinical Virology, if you keep your eye on the weather and watch for the first major dip in the temperature, you can essentially mark your calendar in prediction for an outbreak the flu.

    To figure out how the weather and flu outbreak may be connected, researchers analyzed statistics of 20,000 people in an area over three seasons. The number of people who caught the flu was then compared with local weather data.

    After each season, the team noticed one consistent finding: The first really cold period with low outdoor temperatures and low humidity (湿度) was always followed by a week of a mass influenza outbreak.

    The researchers say that aerosol particles (气溶胶粒子) containing virus and liquid are more able to spread in cold and dry weather. So, in theory, if you sneeze or cough and the surrounding air is very dry, the air will absorb the moisture and the particles containing the virus keep spreading through the air for a longer period of time.

    Luckily there are ways to keep off the illness regardless of the weather. Washing your hands, coughing into the crook (弯曲) of your arm and getting vaccine (疫苗) are the best ways to prevent the flu from spreading. People over the age of 65, pregnant women and young children are at the highest risk of developing complications (并发症) related to the virus, according to the CDC.

    In the early 1980s, one of our neighbors asked my mom if she would make a few gift baskets for her to give as gifts for the holidays. My mom agreed and news of the unique gift baskets my mom was making spread like wildfire throughout the neighborhood. My mom was busy throughout the holiday season, so she asked a friend to help her. When the orders continued after the holiday season for baby gifts, birthday gifts and more, it occurred to them that maybe this job could be turned into a business and they did it.

    My mom went into her business because she had creative ideas. She got orders and filled order. But there was no goal and no real plan. In 1991, my mom's partner got into financial trouble and there was not enough money to support either mom or her partner.

    So if you are led by your creativity or enthusiasm, make sure you ask yourself what you purpose to do your business is. If you don't set goals, how will you know which direction to go in? Do you want to create jobs and growth in the economy? Are you looking for a hobby? You can't keep scores if you don't know what game you are playing.

    After my mom's partner quit, she had to abandon her business to support herself. She swore she would run a business again and do it differently the next time. However, there wasn't a “next time” for her. She passed away just after her 51st birthday. She never had someone tell her how important having a goal was, she never had a chance to be everything she could be.

    There are no right or wrong goals, only the ones that matter to you. Set them so that you can make progress and achieve success, whatever they may mean to you.

    What's on in Beijing

    Discover the best things to do in Beijing with our weekly introduction of art and exhibitions, music, performances and trending activities around town. To recommend an upcoming event or activity, please contact li-ping(@chinadaily.com.cn.

Jersey Boys

    Jersey Boys is a Broadway musical that dramatizes the rise and fall of Frankie Valli and the 1960s rock 'n' roll group Four Seasons.

    According to Selladoor Worldwide, the group's Beijing tour will see a brand-new production of the musical. Since its 2005 premiere in New York, the musical has won 57 major awards worldwide.

    2:30 pm to 7:30 pm, Jan. 5 to Jan. 13. Tianqiao Performing Arts Center, 9 Tianqiao Nandajie, Xicheng District. 400 - 635 - 3355.

Ticket: 199 - 1 299 yuan($ 30 - $ 200)

    London Philharmonic Orchestra set to thrill Beijing

    The London Philharmonic Orchestra will give two performances in Beijing on Jan. 5 and 6.

    Under Russian conductor Vasily Petrenko, the orchestra will perform pieces by H. Berlioz's and P. I. Tchaikovsky's.

    7:30 pm, Jan. 5-6. Concert Hall, National Center for the Performing Arts, 2 West Chang'an Avenue, Xicheng District. 010 - 6655 - 0000.

Ticket: 380 - 1 680 yuan

Works of Chinese master woodcarver

    A solo exhibition of Chinese woodcarving master Lu Guangzheng is underway at the National Museum. The exhibition is a showcase of traditional woodcarving techniques unique to the city of Dongyang, East China's Zhejiang Province.

    9 am - 5 pm (closed on Mondays), through Jan. 21. National Museum of China, 16 East Chang'an Avenue, Dongcheng District. 010 - 6511 - 6188.

Ticket: Free

Large-scale (大型的) immersive show

    The large-scale show Memory 5D +, directed by Ulan Xuerong, is ongoing in Beijing from Jan. 4 to 7. The show follows the emotional entanglement (纠结) between black and white spirits, representing yin and yang, and the flora girl.

7:30 pm, Jan. 5; 2:30 pm/7:30 pm, Jan. 6; 7:30 pm, Jan. 7. Beijing Exhibition Theater, 135 Xizhimenwai Dajie (Street), Xicheng District.

Ticket: 180 - 1 080 yuan

    Is it wrong—either grammatically or in terms of style—to mix the simple past tense with the past perfect in one sentence? To give an example, the following seems a bit heavy and awkward to me: "There had been a time when she had been happier.' I prefer: 'There had been a time when she was happier.' Any thoughts?

—ALEX

I think the second version is the correct one—it's shorter and clearer. Rather than focusing on tenses, focus on the clean, short sentence. If something seems heavy and awkward to you, the writer—then it probably is. Always short sentences.

—DIANA

    I have constructed texts for a range of children's picture books all based on working profession: bus driver, postman, footballer, cleaner, teacher, policeman to list a few. I've listed about thirty professions so far. I thought of titling them as Mr Bus Driver, Mr Postman and so on. Would I be infringing (侵权) the Mr Men titles if I did or should I think of something else?

—RAJIV

    The Mr Men stories are based on characteristics, not on jobs—Mr Lazy, Mr Noisy, etc—so they bear no relation to your projects. However, you will come under fire from gender equality supporters—every job you list could equally be done by a woman. No teacher and few parents would find work useful if it implies that all professions are open only to men. I advise you to look at modern children's books in a library or bookshop.

—DIANA