Although one might not think so as a result of the disadvantages, thousands and thousands of ads have shown advertising is of great importance to the society in which people live, either in the United Kingdom, or in many other parts of the world .Advertising is necessary as a means of communicating with others, of telling them about the goods and services that are offered, and of which most of them would never get to hear at all if it were not for advertising. And advertising does a great deal to a rising standard of living conditions.

    In talking about advertisement, one should not think only a commercial on television, or an advertisement in the newspaper or magazines and—in the sense of communication—even the spoken or written words of salesmen. After all, the roots of advertising are to be found in the market place in the ancient times.

    For many years it was thought that it was not enough to just produce goods and supply services. It is only more recently that people came to understand the production of goods would be a waste of resources unless those goods can be sold at fair price within a reasonable time period. In the competitive society in which we live, it is very important that we go out and sell what we have to offer, and advertising plays an important part, whether selling at home or in export market. Around 2 percent of the UK national product is spent on advertising. But it must be thought that this advertising tries to sell goods to customers who do not buy them. Of course, advertising does try to catch the eyes of the buyer, but if the product one has bought does not match what the advertisement had described, it is extremely unlikely that the goods will sell well.

    Six months ago,Jack came to china to study.He has heard that Yanghou is famous for its gardens. And he plans to visit some gardens in July, so he has collected information about them online as follows:

    The Slender West Lake named National AAAAA Tourist Area in 2010, includes the Great Rainbow Bridge, the White Pagoda, Five-pavilion Bridge, the Twenty-four Bridge, the Small Golden Hill and so on. The best time to tour the Slender West Lake is in March. During the visit to the park, the boat travels on the water and visitors travel in the picture.

    Ticket: Mar. - May. ¥ 150; Other months ¥90

    Time: 8:30 - 17:00

    Bus: No. 4, 5, 6, 17, 61 buses

    Tel: 0514-87357803; 0514-87370091

    Website: http://www.shouxihu.com

    Ge Garden, one of the four lop famous Chinese gardens, got its name from bamboo. The bamboo in the garden forms the green scenery. The centre of the garden is well known for man-like hills. Four seasons can be experienced here at a time.

    Ticket: Mar. - May. ¥ 10; Other months ¥30

    Time: Mar. - May. 7:15 - 18:00; Other months 7:15 - 17:30

    Bus: No. 8, 30, 61 buses

    Tel: 0514-87935285

    Website: http://www.gy-garden.net

    He garden, the most famous garden in the late Qing Dynasty, is known for its long double-way corridor(走廊), which is regarded as the earliest footbridge.

    Ticket: Mar. - May. ¥ 40; Other months ¥30

    Time: 7:30 - 17:15

    Bus: No. 19, 61 buses

    Te: 0514-87900345; 0514-87222353

    Website: http://www.he-garden.net

    Rosa Parks became famous in 1955 when she refused to give up her seat on a bus to a white passenger in Montgomery, Alabama. She was important in the movement for civil rights（民权） in the American South during the 1950s and 60s. At the time, blacks in the South were forced to sit in the back of public buses and to give up their seats to white people.

    Parks moved to Detroit, Michigan, in 1957 to escape death threats. She continued living in Detroit until her death in 2005, at age 92. But the house in Detroit where Parks lived for many years was abandoned and scheduled to be torn down. Her niece, Rhea McCauley, bought it for $500 to stop it from being destroyed. She then gave it to American artist, Ryan Mendoza.

    Mendoza and others took it apart and then sent it across the Atlantic Ocean to the German capital of Berlin. There, he led efforts to rebuild the house. It now is behind his own house in Berlin. It gets daily visitors, although it is difficult to find, Mendoza said.

    But less than a year after the house was rebuilt in Berlin, Mendoza decided it should be returned to the United States. He made the decision after deadly violence took place at a recent white nationalist event in Charlottesville, Virginia. That incident increased calls for removing statues of Confederate（美国南部联邦的） leaders from the Civil War in the U.S.

    Mendoza said there are not enough civil rights monuments "to balance things out" with the Confederate statues. He said the Rosa Parks house belongs back in America "Imagine if the house were on a public setting in a prominent city in the U.S.," Mendoza said. "That's an education tool that shouldn't be denied by the American people. They have to know their past."

    The house would be welcomed back in Detroit. Detroit has failed to protect historical homes in the past. Such houses include the former home of Ralph Bunche, the first African-American to win the Nobel Peace Prize. Detroit's failure to protect history also is shown by the loss of the Rosa Parks house, Hammer said.

    The young boy saw me, or rather, he saw the car and quickly ran up to me, eager to sell his bunches (串) of bananas and bags of peanuts. Though he appeared to be about twelve, he seemed to have already known the bitterness of life. "Banana 300 naira. Peanuts 200 naira"

    He said in a low voice. I bargained him down to 200 total for the fruit and nuts. When he agreed, I handed him a 500 naira bill He didn't have change, so I told him not to worry.

    He said thanks and smiled a row of perfect teeth.

    When, two weeks later, I saw the boy again, I was more aware of my position in a society where it's not that uncommon to see a little boy who should be in school standing on the corner selling fruit in the burning sun. My parents had raised me to be aware of the advantage we had been afforded and the responsibility it brought to us.

    I pulled over and rolled down my window. He had a bunch of bananas and a bag of peanuts ready. I waved them away. "What's up?" I asked him. "I… I don't have money to buy books for school." I reached into my pocket and handed him two fresh 500 naira bills.

    "Will this help?" I asked. He looked around nervously before taking the money. One thousand naira was a lot of money to someone whose family probably made about 5,000 naira or less each year. "Thank you, sir," he said. 'Thank you very much."

    When driving home, I wondered if my little friend actually used the money for school-books. What if he's a cheat? And then I wondered why I did it. Did I do it to make myself feel better? Was I using him? Later, I realized that I didn't know his name or the least bit about him, nor did I think to ask.

    Over the next six months, I was busy working in a news agency in northern Nigeria. Sometime after I returned, I went out for a drive. When I was about to pull over, the boy suddenly appeared by my window with a big smile ready on his face

    "Oh, gosh! Long time."

    "Are you in school now?" I asked.

    He nodded.

    "That's good," I said. A silence fell as we looked at each other, and then I realized what he wanted. "Here," I held out a 500 naira bill. "Take this." He shook his head and stepped back as if hurt. "What's wrong?" I asked. "It's a gift"

    He shook his head again and brought his hand from behind his back. His face shone with sweat (汗水). He dropped a bunch of bananas and a bag of peanuts in the front seat before he said, "I've been waiting to give these to you."

    Whenever I talk about personality (个性) in relation to choosing a career, someone always complains like this: those tests are so stupid. When I was in the sixth grade, I took one of them and it said that I should be a farmer. While I don't think I would be a very good farmer, the results are probably a lot more accurate (准确) than I'd like to admit. At the time, it seemed ridiculous­I hated the outdoors and physical work, and was particularly sick of being dirty or sweaty. Now, though, as I think in terms of personality, it might have had something to do with my personality: I like long­term planning, working by myself, and being the master of my own fate.

    Personality tests are various, and some are complete nonsense. Be careful of any personality test that claims to be capable of concluding what your dream job is from your favorite food for breakfast, or by the type of animal you like best. While there are many personality assessments (评估) that are very accurate, I'd love to say that they are a second (and often expensive) step. The best choice is to find out about yourself for yourself.

    Before determining the ways to examine your work preferences, it's important to know the difference between liking a topic and liking the work. I once had a young guy who was a third­year marine (海洋的) biology student at a large state school in Ohio. He applied for and was placed into the Whale Watch program, where he found out that he became terribly seasick on any kind of boat­a big disadvantage for a student who thought he wanted to study whales in the wild.

    Have you ever spent an afternoon in the backyard, maybe grilling or enjoying a basketball game, when suddenly you notice that everything goes quiet? There is an old phrase "calm before the storm", often used in a situation—a quiet period just before a great activity or excitement. According to our own experience, we know there is actually calm before the storm. But what causes this calm? And is it always calm before the storm? Let's hear what scientists have to say.

    A period of calm happens in a particular kind of storm, the simplest kind of storm—a single-cell thunderstorm. In this type of thunderstorm, there is usually only one main updraft, which is warm, damp air and drawn from places near the ground. Storms need warm and damp air as fuel, so they typically draw that air in from surrounding environment. Storms can draw in the air that fit their need from all directions—even from the direction in which the storm is traveling.

    As the warm, damp air is pulled into a storm system, it leaves a low-pressure vacuum (真空) coming after. The rising air meets the cold dry air that has already existed in the storm clouds, thus the temperature of the warm, damp air drops, and the water vapour (水蒸汽) in it changes into tiny drops that are a precondition of rain. These drops accumulate and build on larger particles like dust, until they grow large enough to form raindrops.

    This warm, damp air keeps moving upwards, but it becomes cooler and drier during its trip through cloud. When it reaches the top of the cloud, the air gets spit out (被挤出) at the top. This air is sent rolling out over the big thunderclouds. From there, the air goes down. Warm and dry air is relatively stable, and once it covers a region, that air, in turn, causes the calm before a storm.

    Most thunderstorms, though, don't start with calm. That's because most are actually groups of storms with complex wind patterns. There's so much air moving up and down storm groups that the calm before the storm never happens. Instead, before the storm,让 might be really windy!