The iPhone, the iPad: each of Apple's products sounds cool and has become a fashion. Apple has cleverly taken advantage of the power of the letter “i” — and many other brands are following suit. The BBC's iPlayer — which allows Web users to watch TV programs on the Internet —used the title in 2015. A lovely bear — popular in the US and UK — that plays music and video is called “iTeddy”. A slimmed-down version(简装本) of London's Independent newspaper was started last week under the name “i”.

    In general, single-letter prefixes(前缀) have been popular since the 1990s, when terms like e-mail first came into use.

    Most “i” products are aimed at young people and considering the major readers of independent's “i”, it's no surprise that they've selected this fashionable name.

    But it's hard to see what's so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King's College, London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn't have one clear definition,” he says.

    “However, thanks to Apple, the term is now connected with portability (轻便) .”adds Thorne.

    ※Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.

    Along with “Google” and “Microblog”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last ten years.

    But as history shows, people grow tired of fashions. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was connected with all things advanced and modern. However, as we entered the new century, the fashion disappeared.

Dear Derrick ,

    Although under great pressure, we all get on well with each other in this large office. You are one of the people who keep the social temperature at such a comfortable setting. I don't know anyone in the office who is better liked than you .

    You can perhaps help with this. The collection of contributions towards gifts for employees' personal-life events is becoming a little troubling. Certainly, the group sending of a gift is reasonable now and then. In the past month, however, there have been collections for two baby shower gifts, one wedding shower gift, two weeding gifts, one funeral remembrance, four birthday gifts, and three graduation gifts .

    It's not only the collected-from who are growing uncomfortable(and poor), but the collected-for feel uneasy receiving gifts from people who don't know them outside the office, who wouldn't even recognize their graduating children, their marrying daughters and sons, or their dead relatives.

    This is basically a kind gesture (and one that people think well of you for), but the practice seems to have become too wide-ranging and feels improper in today's office setting .

    Thank you for understanding .

    Today, I made the time to listen to a person new to me, who I met was parking my car, “Perfect”, he said as he walked by me as I checked how considerately I parked. He was a clean cut gentleman sharing his feelings about his grown kids, parenting mistakes he is aware of, while expressing a realization to slay clear of destructive addictions.

    I listened patiently and kindly. He seemed quite comfortable with me, in need of some treatment letting go of his thoughts and emotions. After talking for a while, I had to go inside, and I asked him to wait on the sidewalk and I'd be right back with some gifts for him. He was so receptive all along, and I could feel the desires of his heart. I returned to him with bookmarks. I encouraged him, also, with a couple of inspirational thoughts to live by: To focus on what you want — how you want to feel and how you want to live and experience life.

    This experience is a good thing to me, meeting this gentleman as I am experiencing the challenges of trying to be a positive encouragement to my daughter Angel in fighting her illness. I know Angel has the desire too, although in a different way and at a different level in her growth.

    I've received little to no reaction from Angel about the positive encouragement of the family. On the other hand, this gentleman paid attention. Some of this, of course, is the big age difference, I imagine. Anyhow, I extended myself in friendship to have a walk and talk with my daughter early tomorrow morning, so as to be a curing support, and it feels good for me, too — although far outside my usual comfort zone.

    A new study, which was published in the American Journal of Preventive Medicine, found that heavy use of platforms such as Facebook and Snapchat was associated with feelings of being separated from society among young adults—basically the opposite of what we are led to believe.

    Study co-author Brian Primack and his team surveyed 1,787 U. S. adults aged 19 to 32 and asked them about their usage of 11 social media platforms. They also asked participants questions related to social isolation, such as how often they felt left out. The participants who reported spending the most time on social media—over two hours a day—had twice the odds of perceived（感知到的）social isolation than those who said they spent a half-hour per day or less on the same sites.

    According to Tom Kersting, psychotherapist and author of Disconnected, the key to understanding these results lies in our understanding of “connections.” “Humans are social —emotional beings, meaning that it is in our DNA to be connected, face-to-face, with other humans,” he told Reader's Digest. “Although people think being on social media all the time makes them 'connected' to others, they are actually 'disconnected,' because the more time one spends behind a screen, the less time one spend face-to-face.”

    “Part of the issue of loneliness is that the majority of people who use social media aren't just posting, they are also viewing,” Kersting continued. “They are spending a lot of time looking at everyone else's posts, where they are and what they are doing. The constant exposure to everyone else's 'perfect' life experiences causes feelings of being left out.”

    So what's the answer? It's simple, says Kersting. “The solution to this is resisting the temptation to look at everyone else's life. Just focus on your own life, where you're going, what you are grateful for, and what you want to accomplish in this world.”

    I travel a lot, and I find out different “styles” of directions every time I ask “How can I get to the post office?”

    Foreign tourists are often confused in Japan because most streets there don't have names; in Japan, people use landmarks（地标）in their directions instead of street names. For example, the Japanese will say to travelers, “Go straight down to the corner. Turn left at the big hotel and go past a fruit market. The post office is across from the bus stop.”

    In the countryside of the American Midwest, there are not usually many landmarks. There are no mountains, so the land is very flat; in many places there are no towns or buildings within miles. Instead of landmarks, people will tell you directions and distances. In Kansas or Iowa, for example, people will say, “Go north two miles. Turn east, and then go another mile.”

    People in Los Angeles, California, have no idea of distance on the map; they measure distance in time, not miles. “How far away is the post office?” you ask. “Oh,” they answer, “it's about five minutes from here.” You say, “Yes, but how many miles away is it?” They don't know.

    It's true that a person doesn't know the answer to your question sometimes. What happens in such a situation? A New Yorker might say, “Sorry, I have no idea.” But in Yucatan, Mexico, no one answers “I don't know.” People in Yucatan believe that “I don't know” is impolite. They usually give an answer, often a wrong one. A tourist can get very, very lost in Yucatan!

    I grew up with a fat dad 450 pounds at his heaviest. Every week he would try a new diet, and my family ended up eating whatever strange food he was trying at that moment.

    After my third-grade year, my dad landed a life-changing job in Manhattan. My mom, my little sister and I had to move away from our hometown, Chicago, and leave my grandmother and her beautiful food behind.

    Leaving my grandmother was far more frightening than the move to New York City.  There would be no more special weekends at my grandmother's house, the only place I can remember feeling happy, safe and nourished (有营养的). It was what I desired. In this new city, I felt extremely alone and lost, and I missed my grandmother terribly.

    My grandmother knew just how I felt. And she knew the cure. Every week, she would send me a card with a$ 20 bill, a recipe and a list of what to buy at the market. It kept us bonded, and her recipes filled my body and soul.

    Over the years, I have grown to better understand my father's struggles with weight and the toll (代价) it took on him and those who love him. I have come to realize he was driven not by vanity (自负) or selfishness as much as by a deep pain, I  And in spite of growing up in such an unhealthy eating environment ( or perhaps be-cause of it), as an adult I found a passion and a career as a nutrition consultant.

    Today, my father weighs 220 pounds and is a vegan(素食者). How he got there is a story I hope to share in the coming weeks. More importantly, food is no longer a barrier that keeps us apart, but a bridge that keeps us connected. There is nothing my dad enjoys more than talking with me about dietary theories and his weightloss victories. And now I am the one regularly sending recipe cards to my father s house, just as my grandmother did for me.