In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead,with more tactics（策略）.

One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food（垃圾食品）later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

           When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    La Tomatina, Spain

    Tomato juice flows through the streets of Bunol on the last Wednesday of August as the worlds largest tomato fight happens. Festivities begin in the town square where there is a huge pole covered in soap and with a leg of ham at the top. Participants try to climb up the pole to get the ham as watchers throw buckets of water to them. After a gun is fired to signal the beginning of the fight, people catch the tomatoes and throw each other in the streets until the gun sounds again, marking the end of the event.

    Holi, India

    This spring festival is celebrated throughout the country in late February or early March. The two-day event celebrates the legend of Prahlad, who escaped unharmed from the fire of the evil Holika Dahan. People mark the event by lighting fires and throwing colored powder on one another Children load colored water into toy pistols called pichkari and take aim at passers-by. Holi is known as a happy celebration of the victory of good over evil.

    Burning Man, Nevada

    This infamous festival began in 1986 with the burning of a large figure to mark the summer solstice (夏至). It's since grown into a week-long annual event that draws more than 48,000 people to the Black Rock Dessert. It is held during the week before Labor Day. Participants set up camp in the desert to celebrate art.

    Songkran, Thailand

    This festival marks the Thai New Year, which is celebrated in the second week of April. This is the hottest time of the year in Thailand, so it makes sense that the biggest Songkran tradition is to throw water on people. Thais of all ages join in water fights, using buckets, hoses (软管) and water guns to celebrate the event.

阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。

    The Gold Coast family holidays are always great fun whether you are from Australia or from abroad. There are beautiful beaches, adventure (冒险) parks, nature parks and so much more.

    There are so many sights to see here. It is a pity to drive in a car and you'll miss a great part of it. Australia is home to many animals and birds that can only be seen when moving slowly and going into the areas where they live.

    When you are on a bicycle, you have the advantage of being able to stop whenever you want to see an interesting animal or bird that you have never seen before. It is a quieter way of transportation as well, so you might even be able to take a picture. When you are on the beach, you can breathe that clean air and view the beauty of the water and sand. It is a totally different experience from passing it in a car.

    There are many choices of hiring (租用) a bicycle to experience the Gold Coast. There are stores that will fit a bike perfectly to your size. These bikes for both adults and children are in many kinds and colors to please any taste. If you have ever wanted to try a tandem bike (双人单车), now is your chance, because they have those too.

    A bicycle hire on Gold Coast is something that everyone should try at least once. This is a wonderful chance for anyone who likes to cycle and it is also a cheap way to travel with your family.

    Riding School:

    You can start horse-riding at any age. Choose private or group lessons any weekday between 9 a.m. and 8:30 p.m. (3:30 p.m. on Saturdays). There are 10 kilometers of tracks and paths for leisurely rides across farmland and open country. You will need a riding hat.

    Opening Hours: Monday through Friday: 9:00 a.m. ~ 8:30p.m.

    Phone: (412) 396-6754 Fax: (412) 396-6752

    Sailing Club:

    Our Young Sailor's Course leads to the Stage Sailing qualification. You'll learn how to sail safely and the course also covers sailing theory and first aid. Have fun with other course members afterwards in the clubroom. There are 10 weekly two-hour lessons (Tuesdays 6 p.m.~ 8 p.m.)

Opening Hours: Tuesdays: 6:00 p.m.~ 8:00 p.m

    Phone :( 412)396-6644 Fax: (412) 396-6644

    Diving Centre:

    Our experienced instructors offer one-month courses in deep-sea diving for beginners. There are two evening lessons a week, in which you learn to breathe underwater and use the equipment safely. You only need a swimming costume and towel. Reduced rates for couples.

    Opening Hours: Monday and Friday: 6:30p.m. ~ 8:30p.m

    Phone: (412)396-6312 Fax: (412) 396-6706

    Medical Center:

    The staff of the Medical Center aim to provide convenient and comprehensive medical care to students and staff of the university. The center is well equipped and the staff here are trained to deal with a broad range of medical problems. Both female and male doctors as well as nursing staff are available for consultation. Also, all kinds of medicines are sold here and are cheaper for students than other drugstores.

    Opening Hours: 24 hours from Monday to Sunday

    Phone: (412)396-6649  Fax: (412) 396-6648

    Watersports club:

    We use a two-kilometer length of river for speedboat racing, and water-skiing. A beginners' course consists of ten 20-minute lessons. You will learn to handle boats safely and confidently but must be able to swim. The club is in a convenient central position and is open daily from 9 a.m. to 4 p.m., with lessons all through the day.

    Opening Hours: Monday through Friday: 9:00a.m. ~ 4:00p.m

    Phone: (412)396-6899 Fax: (412) 396-6890

    Feeding birds is a popular way to watch wildlife. But experts say it might put wild birds at risk.

    Feeding birds is not necessary for their survival except in extreme weather conditions. Feeders(喂食器)can definitely help birds get through that kind of weather. But most birds eat insects and show little interest in bird feeders. For those birds, we can grow native plants in a natural environment. Birds which are fond of eating seeds will be more likely to come to feeders if there is some cover nearby. This lets them feed and then fly to protective areas, such as in trees.

    The most common mistake people make with their bird feeders is that they put feeders in places where birds are easily frightened by passers-by, risk being hurt by cats, or risk flying into windows.

    So set up a bird feeder at least one meter away from a window. That way, if a bird gets frightened, it won't get killed when it hits the glass. Owners of cats should keep them inside home so they can't hurt the birds.

    Some birds are more aggressive at feeders. They eat a lot and do not leave much food for other birds. A solution is to put the food in more than one place by using different kinds of seeds or fruits. This can also increase the number and diversity of birds in your neighborhood. But don't feed wild birds anything salty, like potato chips, or food that could choke them, like bread.

    Pay attention to food quality and freshness. Unprotected food left too long in feeders will turn moldy(发霉), which can kill wildlife.

    Another word of advice: Always provide a supply of clean water for birds, but use care when looking for the right birdbath. If the birdbaths are too deep for birds, putting a few large stones in the water can give the birds a place to sit.

    Little Women is the best-known work of author Louisa May Alcott. Published after the end of the Civil War, the book is about the lives of the author and her sisters. Although it was her most successful work, it was not her first.

    Alcott began writing at the age of 20, when she published her poem “Sunlight”. Throughout her early career, she wrote many poems and short stories for magazines. At the age of 22, she began to write fairy tales, romantic thrillers, and other novels, mostly to earn money. At a time when few opportunities were open to women, Alcott supported women's right to work. With her small income, she had long provided for her family.

    When the Civil War broke out, Alcott, at the age of 30, joined the war effort to fight against slavery. She had originally wished to serve as a soldier. However, women were not allowed in battle at that time. As a result, she became a Civil War nurse. Alcott's work as a nurse served as a milestone (里程碑) in her writing career.

    In December of 1862, she left New England to work in the Union Hotel Hospital in Washington, DC. There were few supplies, and doctors performed operations without painkillers. The conditions for patients and doctors were terrible. Within a few weeks, Alcott herself became so ill that she nearly died. She returned home and recovered slowly over a period of months.

    As soon as her health improved, Alcott started a new project. The letters she had sent home became the basis of a newspaper series about her experience as a Civil War nurse. She wrote about her tasks, the wounded soldiers she looked after, and the difficulties they faced. The series, Hospital Sketches, was a success, which received praise from readers and critics (批评) at the same time. Although her best-known work was yet to come, the success of Hospital Sketches marked the achievement of her dream to become a popular author.