Sydney Cultural Festival – What's on today!

    European Art Show

    Location: Art Gallery of New South Wales. Today is the final day of the exhibition featuring 18th and 19th century paintings by some of the greatest European artists, such as Van Gough and Monet. Posters of these great works are available for purchase at the Visitors' Centre.

    Time: 8.30am –7pm

    Cost: $12 adults; $7 children and students

    Nature Walks

    Location: Sydney's Royal Botanic Garden. Come and celebrate our natural environment in one of the world's only nature parks inside a major city. Join our hourly guided tours, starting at the Eastern Gate, and enjoy breathtaking forests, stunning city escapes and the magnificent Sydney Harbour.

    Time: 9am – 4pm Cost: Free

    Sydney Symphony Orchestra Concert

    Location: Sydney Opera House. Australia's most famous orchestra is best known for its performances of classical French and German music. But in tonight's concert, the world-famous Chinese pianist Lang Lang is the special guest artist and will perform a series of classic Chinese compositions including Yellow River.

    Time: 8.30pm –11.30pm

    Cost: $175 adults; $90 students and children

    Moonlight Cinema

    Location: Centennial Park. Sit on the grass and enjoy the latest movies or classics from the past under the stars at Australia's best and largest outdoor cinema. Tonight features the wonderful Australian film Red Dog. Besides the movie, there will be a display of classic Australian film posters.

    Time: 8pm – 10.30pm

    Cost: $19 adults; $14 children and students

    When Shakespeare was twenty-one, he went to London, a very interesting place, to try his fortune.

    There was the famous London Bridge and St. Paul's Cathedral, and palaces and markets and long streets full of shops.

    Then, too, there were the daily crowds where could be seen people from all over the world. Knights, scholars and the highwayman (拦路强盗）or thieves, who had been infamous for their clever robberies, passed by each other.

    Here, also, were noblemen dressed in gold, from Italy and Spain and France; slaves from Spanish America, sea captains and ministers, soldiers and servants—all held by chances or interests within the gray walls which circled London, and whose gates gave welcome to as strange a crowd as could be found in the world.

    Into this curious crowd came Shakespeare, quick to see and eager to learn. And before long all these strange sights were as familiar to him as the faces of his own town's residents. Each one told its story to him so plainly that, as before he had learned the secrets of the fields and woods, so now he learned men and men's interests that make up the great world.

    And he learned these lessons so well that when he came to write his plays, he made such use of them as no writer ever made before or since; for it is the use of this knowledge of the world, combined with his own genius, that makes Shakespeare the greatest dramatist that has ever lived.

    Micro-blog is no longer simply a platform for self-expression, gossip and networking, as it is becoming an increasingly fierce battlefield for businesses wanting to promote their products and services.

    Over the last year, micro-blogging has become wildly popular in China, with some 65 million China based micro-blog accounts registered(注册登记)by the end of 2010 and the number is growing by more than 10 million each month, according to Data Center of the China Internet(DCCI).

    At present, China's largest web portal Sina claims to have 5,000 company micro-blog users, including Starbucks, Channel, and IKEA. On the micro-blog pages of the companies, visitors can not only view advertisements, but also see consumer feedback(反馈)and even commentaries on hot social issues.

    E-commerce(电子商务)expert Lu Bowang says micro-blogging has opened a whole new dimension of marketing. Through micro-blogs, companies can quickly grasp the attention of potential consumers and interact with them on a regular basis so to develop a friendly link with consumers, Lu said.

    An Internet surfer nicknamed Xiaoben posted on his micro-blog page that he enjoyed drinking Puer tea, and within 10 minutes, a micro-blogger who owned an online shop selling Puer tea recommended his shop to Xiaoben. “It is a little bit like magic. I just make a wish, and then I get a micro-blog response.”

    However, with more and more people micro-blogging to make money, experts warn that marketing via micro-blog could be a double-edged sword.

    Huang Heshui, professor from Xiamen University says micro-blogging is highly personal and private, and that too many advertising messages can annoy micro-blog users leading them to dislike certain brands.

    Further, a brand can be as easily damaged as established through micro-blogging, as consumers' negative feedback about a certain product or company can be very quickly spread in the micro-blog community, Huang added.

    The micro-blog managers should set up some rules and regulation to supervise micro-blog marketing, and at the same time, business organizations need to strengthen self-discipline(自律)and try to build up an honesty-based business culture, e-commerce expert Lu Bowang suggested.

    In the famous fairy tale, Snow White eats the Queen's apple and falls victim to a curse(诅咒);in Shakespeare's novel, Romeo drinks the poison and dies; some ancient Chinese emperors took pellets(药丸)that contained mercury(水银), believing that it would make them immortal, but they died afterward.

    Poison(毒药) has long been an important ingredient in literature and history, and it seems to always be associated with evil, danger and death. But how much do you really know about poison?

    An exhibition, The Power of Poison, opened last month at the American Museum of Natural History in New York, intended to give the audience a more vivid understanding of poison.

    The museum tour starts in a rainforest setting, where you can see live examples of some of the most poisonous animals: caterpillars(毛毛虫), frogs and spiders. Golden poison frogs, for instance, aren't much bigger than a coin, but their skin is covered with a poison that can cut off the signaling power of your nerves, and a single frog has enough venom to kill 10 grown humans.

    "Poisons can be bad for some things," Michael Novacek, senior vice president of the museum, told NBC News. "Yet they can also be good for others."

    A poisonous chemical found in the yew tree is effective against cancer, which is what led to the invention of a cancer-fighting drug called Taxol.

    The benefits from natural poisons are not limited to just medicine. Believe it or not, many substances(物质)that we regularly ingest(摄入)-chili, coffee and chocolate-owe their special flavors or stimulating(提神的)effects to chemicals that plants make to poison insects.

    In recent years, China has witnessed the growth of luxury (奢侈品) brands. In this market, Chinese consumers are now the largest spenders. It's clear that a new generation of young, materialistic people is increasingly relying on luxury brands to improve its self-image.

I am a fashionist too, at least in spirit—I love to look at clothes and shoes. But I don't understand why people spend lots of money on designer labels.

    When a young woman buys a handbag that costs two months of her salary, that's a scary thing.

    What's interesting is that scientists have found that having luxury things doesn't lead to happiness.

    Study after study has shown that although we want material things, when we get them we don't suddenly become "happy" people. In fact, a series of studies by Leaf Van Boven at the University of Colorado, US, has shown that individuals who spend money on travel and similar experiences get more pleasure than those who invest it in material things. That's because experiences are more easily combined with a person's identity. If I travel to Yunnan, that adventure affects how I think in the future. My memories become a part of me.

    Moreover, as Van Boven has observed, young people who pursue happiness through "things" are liked less by their peers. People prefer those who pursue happiness through experiences.

    It's natural to want to express yourself through your appearance. So my advice is: create a look that isn't tied to a designer label. Convey your own message. Take some lessons from the late Apple co-founder Steve Jobs. He was always in Levis jeans and a black turtleneck. Mark Zuckerberg, founder of Facebook, routinely appears in hoodies and sneakers. These people, successful people, have style. You don't have to break the bank to send a message about who you are.

    Take a trip. Go out into the world. Then come back and confidently create your own signature look.