题型:阅读理解 题类:常考题 难易度:普通
黑龙江省哈尔滨师范大学附属中学2019届高三上学期英语期中考试试卷
Drinks Have No Wings
You may have heard that "Red Bull gives you wings". But while most people take the advertising slogan as a metaphor(隐喻), some Americans seem to have taken it very seriously.
Benjamin Careathers had been drinking the drink for 10 years, expecting to at least feel more energetic, but nothing happened. Feeling fooled by the ad, he took the issue to court.
In October, the Austria-based company agreed to pay $ 6.5 million (39.7 million yuan) to customers who have bought the drink since 2002. People in the US can apply for a share through energydrinksettlement.com before March 2015.
But is the case really that ridiculous?
Red Bull said they had done nothing wrong and they only paid the money to save the cost and trouble of legal action.
However, the suit(诉讼) told a different story. Even though there is no evidence that Red Bull energy drinks provide more benefit for consumers than a cup of coffee, the company markets their products as a superior source of energy that costs little.
"Such conduct means that Red Bull's advertising and marketing is not just 'puffery' (吹捧) but is misleading and therefore actionable (可诉讼的) ," the suit said.
The company said that the drink could promote healthy joints and reduce the risk of eye diseases. However, according to the organization, the product contains a lot of sugar, which could actually lead to many health problems.
Coca-Cola agreed to pay $ 1.2 million in compensation in July. But to fully stop the company from linking the drink to health benefit, Truth in Advertising, another non-profit organization, took the issue to court again in late October.
False advertisements have become a common problem around the world. China changed its consumer rights last year to ban advertising companies and media from making or publishing false advertisements. Celebrities are also made responsible if they endorse (代言) false or substandard products.
Do you want to learn the material you're studying—like, reallylearn it? {#blank#}1{#/blank#}One learning theory suggests that if you overlearn, you'll gain the ability to do something without having to think about it — and eventually obtain more knowledge. Here's what overlearning is and how to do it.
What is overlearning?
Simply put, overlearning means studying something even once you're sure you know it. Don't stop reviewing or studying just because you succeeded in memorizing something. {#blank#}2{#/blank#}
The purpose of overlearning is to make the task easy to ensure it is completed to a high standard with no stress. For example, a student wants to pass their spelling test which has 10 words. Knowing about overlearning, she doesn't just memorize each word, but also learns about the origins of each word. {#blank#}3{#/blank#} Similarly, a teacher wanting to learn about teaching strategies might not simply read one book — they may read ten books, watch videos, attend lectures (and maybe even write their own book).
How do you overlearn?
{#blank#}4{#/blank#} For instance, when using the Leitner method, always review all the flashcards you're assigned on a particular day, even if you feel like passing over them because you got them right last time. Repeatedly going over material you know well is the key to overlearning and eventual automatic recall.
Schedule blocks of time in your week for reviewing materials you've already mastered. {#blank#}5{#/blank#} Continually reintroducing familiar ideas to yourself will dig them deeper into your long term memory.
A. Overlearning has several benefits. B. Then what you need to do is overlearn it. C. Review material you already know front to back. D. This takes time, but it makes the spelling test a walk in the park. E. Instead, keep going, digging it deeper and deeper into your brain. F. In real life, we sometimes want to learn more than one similar task. G. This can be as easy as re-reading your notes, or as complex as taking practice tests. |
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