题型:阅读理解 题类:常考题 难易度:普通
黑龙江省哈尔滨师范大学附属中学2019届高三上学期英语期中考试试卷
Drinks Have No Wings
You may have heard that "Red Bull gives you wings". But while most people take the advertising slogan as a metaphor(隐喻), some Americans seem to have taken it very seriously.
Benjamin Careathers had been drinking the drink for 10 years, expecting to at least feel more energetic, but nothing happened. Feeling fooled by the ad, he took the issue to court.
In October, the Austria-based company agreed to pay $ 6.5 million (39.7 million yuan) to customers who have bought the drink since 2002. People in the US can apply for a share through energydrinksettlement.com before March 2015.
But is the case really that ridiculous?
Red Bull said they had done nothing wrong and they only paid the money to save the cost and trouble of legal action.
However, the suit(诉讼) told a different story. Even though there is no evidence that Red Bull energy drinks provide more benefit for consumers than a cup of coffee, the company markets their products as a superior source of energy that costs little.
"Such conduct means that Red Bull's advertising and marketing is not just 'puffery' (吹捧) but is misleading and therefore actionable (可诉讼的) ," the suit said.
The company said that the drink could promote healthy joints and reduce the risk of eye diseases. However, according to the organization, the product contains a lot of sugar, which could actually lead to many health problems.
Coca-Cola agreed to pay $ 1.2 million in compensation in July. But to fully stop the company from linking the drink to health benefit, Truth in Advertising, another non-profit organization, took the issue to court again in late October.
False advertisements have become a common problem around the world. China changed its consumer rights last year to ban advertising companies and media from making or publishing false advertisements. Celebrities are also made responsible if they endorse (代言) false or substandard products.
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