What is the first thing you notice when you walk into a shop? The products displayed(展示) at the entrance? Or the soft background music?

    But have you ever notice the smell? Unless it is bad, the answer is, likely to be no. But while a shop's scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

    A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for fresheningair. One sports goods company once reposed that when it first introduced scent into its stores, customers' intension to purchase increased by 80 percent.

    When it comes to the best shopping streets in Pairs, scent is justas important to a brand's success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

    Some years ago, the focus forbrand name shopping was on a few people with sales assistants' disproving attitude and don't-touch-what-you-can't afford displays. Now the rise of electronic commerce(e-commerce) has opened up famous brands to a wider audience. But whilee-shops can use sights and sounds, only bricks-and-mortar stores(实体店) can offer afull experience from the minute customers step through the door to the moment they leave. Another brandstore seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

     Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut(椰子) scent in the swimsuit section. A departmentstore has even opened a new lab, inviting customers on a journey into the store's windows to smell books, pots andd rawers, in search of their perfect scent.

    The most exciting storms are the ones with flashes of lightning.Unfortunately,those are scarce,unless you are near the Catatumbo River in Northwestern Venezuela.Here,nature's grandest sound and light show is often seen, because it happens about 160 nights a year.And it lasts for as long as 10 hours at a time.And unlike other lightning storms that cause just one or two flashes,this one is with as many as 280 per hour.It is the highest in the world. Besides,each one of them is so powerful that each can power every light bulb in South America.Not surprisingly,they can be seen for almost 250 miles.Fishermen and sailors often use them to guide them across the waters during dark nights.

    What's even more surprising is that the lightning has been happening above the same spot where the Catatumbo River meets Lake Maracaibo for thousands of years.The best part is that the show is different every night.That's because the color of the lightning changes,depending on the amount of water in the atmosphere.On dry nights,the lightning appears white.When the air is not dry,it helps split up the bright light into red,orange and even purple.

    Strangely enough,though this has been going on for centuries,scientists have still not been able to figure out the cause of this phenomenon.Some say that the storms are the result of the interaction of the area's unusual topography（地貌）,wind and heat.Others,however,believe that the storms are caused by a kind of gas in the area.The locals simply think that it is the "spirit of Catatumbo" that lights up the night sky.

    California has become the first U.S. state to approve plans to require newly-built homes to include solar equipment.

    The state's Energy Commission voted 5-0 to approve the new rules, which are to take effect in 2020. The rules will deal with most newly-built residential (住宅的) buildings up to three stories high.

    The move is California's latest step aimed at reaching renewable energy targets and reducing greenhouse gas emissions.

    California has set a goal of filling half of its electricity needs with renewable energy by 2030. Officials said they had reached 30 percent by the end of 2017. The state's Governor, Jerry Brown, plans to hold an international climate meeting in September.

    ①The Energy Commission said the cost of adding solar equipment to a single-family home would be about $9,500. But, the group added that homeowners would save at least $19,000 in energy costs over 30 years.

    Robert Raymer is the technical director for the California Building Industry Association. He says the action is a step forward for the wider use of solar power in the U.S. "You can bet every other of the 49 states will be watching closely to see what happens," he told the Associated Press.

    ②Solar companies praised the new requirements, which officials have said will likely raise demand for solar equipment in California by 10-15 percent.

    The Solar Energy Industries Association called it a "historic decision for the state and the U.S." It estimated the action would produce "huge economic and environmental benefits," including bringing tens of billions of dollars into California.

    ③Some legislative and community leaders argued that Californians cannot afford to pay any more for housing in what is already an extremely high-priced market.

    "That's just going to drive the cost up and make California, once again, not affordable to live in," said California Assemblyman Brian Dahle.

    ④Severin Borenstein is an energy economist at the University of California, in Berkeley. He sent an email to the head of California's Energy Commission to urge the state to reconsider its decision.

    He expressed his belief that it is a mistake for California to approve such a policy instead of centering on efforts to develop large solar farms to produce renewable energy. He said these farms would cost much less to operate.

    "Every energy economist I know is shaking their head at this," he told the Wall Street Journal. "In many ways, this is setting the wrong example," he added.

    The British are known for their sense of humor. However, it is often difficult for foreigners to understand their jokes. The main point to remember is that the British often use understatement.

     Understatement means saying less than you think or feel. For example, if someone gets very wet in a shower of rain, he might say, “It's a little damp (潮湿的) outside.” Or, if someone is very impolite and shouts at another person, someone else might say, “She isn't exactly friendly.” Understatement is often used in unpleasant situation or to make another person look silly. Understatement plays an important part in British humor.

    Another key to understanding British humor is that the British like to make fun of themselves as well as others. They often laugh about the silly and unpleasant things that happen to our everyday life when someone accidently falls over in the street. They also like to make jokes about people from different classes of society. They like to make jokes about their accents, the way they dress and the way they behave. What's more, the British love to watch comedies (喜剧) about people who do not know how to behave in society. The comedies series Mr. Bean is a good example of this kind of humor.

    Mr. Bean is the character created by British actor Rowan Atkinson in 1990. Mr. Bean doesn't talk often, and instead he uses his body movement and facial expressions to make people laugh. Perhaps what makes Mr. Bean so funny is that he does things that adults in the real world cannot do. Mr. Bean is popular in many countries around the world because you do not have to speak English to understand the humor. Because of this, many people have become familiar with the British sense of humor.

    "Be proud of what you do"(对你所做的感到骄傲), my father always told me, "whether you are a boss （老板）or a cleaner", When I was 15, I got a summer job in a hospital, I was told that my duties would include sweeping floors. I smiled and remembered Dad's words. Even though my job was the lowest, it made me feel excited. I saw it as a challenge because it was my first job. I learned to be on time and tried to do everything well. In return(作为回报), I was treated with respect（尊重） by doctors, nurses and patients. Each morning I imagined that the dirty dishes would make patients more sick if I were not there to wash them clean. After breakfast was done, I started sweeping the floors of all patient rooms and cleaning toilets. Though I was tired, I wanted the job to be done well, people would say, "That young boy really does a good job." That gave me a pride. Working in the hospital taught me that being proud of one's job is important. It does not matter whether the job is sweeping floors or managing a large business. Though every job I have ever had, my father's words have always stayed with me, I have swept floors, and I have been a manager（经理）. I think Dad would be proud of me!

    One day a poor man was begging with an old wallet in his hand. As he felt sad at his own bad luck, he kept wondering why some wealthy people were never satisfied and were always wanting more.

    "Here," said he, "is the master of this house—I know him well. He is a wealthy businessman. He should have turned over his business to others, and then he could have spent the rest of his life happily, but he didn't. Instead, he sent his ships to sea to trade with foreign lands. However, there were great storms on the water, so his ships were destroyed and his treasure disappeared in the sea. As for me, if I had only enough to eat and to buy clothing, I would not want anything more."

    Just at that moment, Fortune came down the street. She saw the poor man and stopped. She said to him, "Listen! I want to help you. Hold your wallet, and I will pour this gold into it, but only on this condition: all that falls into the wallet shall be pure gold, but every piece that falls upon the ground shall become dust. Do you understand?"

    "Oh, yes," said the poor man.

    "Then be careful," said Fortune. "Your wallet is old, so do not load it too heavily."

    The beggar was so glad that he quickly opened his wallet, and a stream of yellow dollars poured into it. The wallet grew heavy.

    "Is that enough?" asked Fortune.

    "Not yet."

    "Isn't the wallet cracking (裂开)?"

    "Never fear."

    The beggar's hands began to tremble. Ah, if the gold would only pour forever!

    "You are the richest man in the world now!"

    "Just a little more, add just a handful or two."

    Another piece was added, and the wallet cracked. The treasure fell upon the ground and turned to dust. The beggar had nothing now but his empty wallet. He was as poor as before.