Chinese e-commerce websites fail to pay more attention to older consumers, says a news report.

    There's been a thought that younger consumers have been the driving force of online buying. That may not be the case. According to a statement from Alipay, the average expenditure (支出) of Alipayusers born before the 1960s was 31,000 yuan in 2012, much higher than 14,000 yuan of those born after the 1980s. It shows that online shopping has become akey part of people's daily consumption, for both young and old.

    Besides shopping, people pay bills such as water bill, electricity bill, and credit card repayment online. The middle-aged and senior consumers are also participating in that consumption revolution.

    Liu Chen, 56, said that his online expenditure in 2014 was over 50,000 yuan, about half of the total annual expenditure. He always pays his telephone bill online. Clothes, electrical appliances and kids' snacks are themain items he purchases online.

    Liu's shopping strategy is to find something good online first, then go to shops to check it out, and finally buy it online because it is cheaper. As quality concerns him, Liu only buys items that come with aguarantee.

    Stories such as those from Liu are representative of millions of middle-aged and older Chinese, which show the great potential of the aged inthe Chinese consumption market. Yet, the market seems not to be valued as it should be.

    Some Chinese e-commerce websites such as jd. com, dangdang. comand amazon. cn don't have a category for goods for the elderly on their mainpages. Alibaba's platform does have one, but the goods in it are not as abundant as other categories. Moreover, Taobao's category is not really designed for elders, but their children.

    Despite the seeming lack of commitment to older consumers, the Chinese market for the elderly is clearly huge, and e-commerce websites should takegreat efforts to develop it.

    Can eating a chocolate bar every day really prevent age-related memory loss? No. But a new research shows that large amounts of flavones, substances found in cocoa, tea and some kinds of vegetables, may improve age-related memory failure.

    Dr. Scott Small is a professor of neurology (神经病学) at Columbia University in new York City. He is the lead writer of a research paper describing the effects of cocoa flavones on brain activity. His study involved 37 volunteers aged between 50 and 69. Researchers gave them a high-level flavones drink made from cocoa beans or a low-level flavones drink. For a period of three months, some subjects got 900 milligrams of flavones a day. The others got 10 milligrams of flavones each day. Brain imaging and memory tests were given to each study subject before and after the study. Dr. Small says that the subjects who had the high-level flavones drink showed much improvement on memory tests.

    The researchers warn that more work is needed to be done because this study was performed only on a small group. Dr. Joann Manson is the lead researcher of a four-year study involving 18,000 adults. This study will use flavones capsules(胶囊). The study subjects will be divided into two groups and will take two pills per day. The capsules used will all look the same. But one group's capsules will contain flavones, while the other group will take capsules made of an inactive substance, or placebo

    Dr. Manson says it's not necessary for people to start eating more chocolate, because a person would have to eat a huge amount of chocolate to get the same level of flavones given to the rest subjects. He adds many manufacturers have planned to remove the flavones from their chocolate products. Similarly, Dr. Manson says a cocoa-based flavones extract(提取)may be developed in the future But he says that more studies are needed to see how much flavones is good for our health.

    It is commonly believed that all over the world,boys and girls attend a mixed school,where they study together. But boys' schools are the perfect place to teach young men to express their emotions and involve them in activities such as arty,dance and music.

    Always boys at single-sex schools were said to be more likely to get involved in cultural and artistic activities that helped develop their emotional expressiveness,rather than feeling they had to correspond to（和…相符）the "boy code" of hiding their emotions to be a "real man".

    Surprisingly,the findings of the study go against received wisdom that boys do better when taught alongside girls.

    George Car,headmaster of Eton,warned that boys were being failed by the British education system because it had become too focused on girls.He criticized teachers for failing to recognize that boys are actually more emotional than girls.

    The research argued that boys often perform badly in mixed schools because they become discouraged when girls do better earlier in speaking and reading skills.

    But in single-sex schools teachers can adjust lessons to boys' learning style,letting them move around the classroom and getting them to compete in teams to prevent boredom,wrote the study's author,Abigail James,of the University of Virginia.

    Teachers could encourage boys to enjoy reading and writing with "boy-focused" approaches such as themes and characters that appeal to them.Because boys generally have more acute vision,learn best through touch,and are physically more active,they need to be given"'hands-on" lessons where they are allowed to walk around."Boys in mixed schools view classical music as feminine（女性的）and prefer the modem genre（类型）in which violence and sexism are major themes,"James wrote.

    Single-sex education also made it less likely that boys would feel that they had to be "masterful and in charge" in relationships."In mixed schools,boys feel forced to act like men before they understand themselves well enough to know what that means,"the study reported.

    Earthquakes happen without warning(前兆). They can happen any time of a day, at any point during the year. But don't worry because most are so weak that they cannot be felt. Only a few big ones hurt people. However, it's important to know what to do when an earthquake is happening.

    Do NOT go outside. You could get injured from falling glass or parts of buildings. If you are outside, stay away from buildings and power lines (输电线).

    Stay under a desk, table, or other strong furniture. Hold on to it. Or stay in a corner of the building. Cover your face and head with your arms and cover your mouth with a towel or clothing. Stay inside until shaking stops and it is safe to go outside.

    Keep away from windows, pictures or advertisements on the wall or the building, and anything else that could fall and hurt you. Most people get injured by falling things during an earthquake, not by the shaking itself.

    Also keep away from a fire. You could fall down and burn yourself on the fire.

    If you are driving when an earthquake happens, stop the car if it's safe. Stay inside your car until the earthquake stops, and don't drive near bridges. Try not to stop by power lines or trees. These could fall and hurt you.

    We offer a full range of services to make your IKEA experience more complete.

    Old Kitchen Removing Service

    Are you going to buy a brand-new kitchen in IKEA? So how to do with your old kitchen at home? Don't worry! IKEA is now providing professional dismantling and removing service for old kitchen to you. By this service you can have your new kitchen at home easily. (For service detail and charge please go to the staff of kitchen department.)

    Transport Service

    Need a way to get your new home-furnishings home? You can rent a transport or hire us to deliver it for you. Just talk to our Customer Service Department for details.

    Return Policy

    As long as the items are undamaged, unassembled and unused, you could return them in their original package within 60 days (IKEA FAMILY member within 180 days) together with your original receipt.

    Sorry, we cannot accept exchange or return of food, plants, liquid bathing products, AS-IS products, customized products, kitchen electrical appliance and all products that have already been cut, sewed or painted. "The exchange and return policy above applies only to the products purchased from IKEA stores in mainland China."

    IKEA Restaurant/Café

    The restaurant/cafe serves both classic Swedish dishes and local favorites, and is one of the most popular areas of the whole IKEA store. Shopping at IKEA is fun and offers great value, but can also be hard work, so stop by and treat yourself to a refreshing drink and a bite to eat.

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