题型:任务型阅读 题类:常考题 难易度:普通
内蒙古鄂尔多斯市第一中学2018-2019学年高二上学期英语期中考试试卷
Good learners can inspire students or anybody to learn well. Here are some characteristics of good learners.
Good learners are curious. They wonder about all sorts of things, often about knowledge beyond their areas of expertise(专长). Finding out about something they didn't know satisfies them for the moment, but their curiosity is addictive.
Good learners don't give up easily. A few things may come easily to learners but most knowledge arrives after effort. They try to search out new information. They read, analyze, and evaluate the information they've found. Then they study more and work at what they don't understand.
Good learners know that a lot of learning isn't fun. The journey to understanding generally isn't all that exciting. Others need a tiresome attention to detail, and still others need periods of intense mental focus. Your backs hurt, your arms and legs get tired, and your coffee gets cold.
There's always more to know. Good learners are never satisfied with how much they know about anything. They are pulled around by questions—the ones they still can't answer, or the ones without very good answers. Those questions follow them like day follows night with the answers bringing daylight.
Good learners share what they've learned. Good learners are teachers committed to sharing with others what they've learned. Good learners can also explain what they know in ways that make sense to others. They are connected to the knowledge passed on to them and committed to leaving what they've learned with others.
A. Some learning tasks require boring repetition.
B. Good learners are willing to put in the time.
C. Some knowledge can broaden our views.
D. Good learners stay positive.
E. They write about it, and talk about it.
F. They love the discovery part of learning.
G. Good learners never run out of questions.
Many of the most memorable ad campaigns nowadays tend to be funny. Advertisers use this strategy to attract customers to their products. Audiences like to be entertained not forced. People will pay more attention to a humorous commercial than a factual serious one opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both the product and customers. The balance between being funny and being obnoxious can often be delicate, and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.
The best products to sell using humor tend to be those that consumers think the least about. Products that are relatively inexpensive and often consumable can be represented without providing a lot of facts, and that's where there's room for humor. Candy, too, food, and entertainment-related products such as toys have got the most benefits from humor in their campaigns. One of the most important things to keep in mind is relevance to the product.
Another point to consider when using humor in advertising is that different things are funny to different people. A commercial that may make one person burst into laughter may leave a bad taste in another's mouth. The target market must always be considered, what's funny in a client presentation may not be funny on an airplane, at a country club or in hospital.
Humor in advertising tends to improve brand recognition but does not improve product recall message credibility, or buying intentions. In other words, consumers may be familiar with a good feeling towards the product, but their purchasing decisions will probably not be affected. One of the major keys to a successful humorous campaign is variety. Once a commercial start to wear out, it's impossible to save ii without some variation on the concept Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making customers laugh, they have to keep thing interesting because old jokes die along with their products.
Humor in advertising |
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Funny advertising |
•Humor in advertising can draw consumer's attention, and help them to {#blank#}1{#/blank#} an advertisement easily. •Humor in advertising should be well suited to the product and consumers. •A commercial should find the delicate {#blank#}2{#/blank#}between being funny and being obnoxious, and make sure its positive effects top its {#blank#}3{#/blank#} |
Products |
• Humor best {#blank#}4{#/blank#} for the products which are often {#blank#}5{#/blank#}, consumable and common. • Humor can be {#blank#}6{#/blank#} in the commercial when it's {#blank#}7{#/blank#}to represent the products with plenty of facts. •In an ad, humor should be {#blank#}8{#/blank#} to the products. |
Factors |
• Humor used in advertising should fit in with the target market. • Humorous advertising should show its {#blank#}9{#/blank#}. |
Influence |
The brand can be {#blank#}10{#/blank#} by many people but it doesn't necessarily have an effect on consumers purchasing desire. |
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