The word advertising refers to any kind of public announcement that brings products and services to the attention of people. Throughout history, advertising has been an effective way to promote(促进)the trading and selling of goods. In the Middle Ages, merchants employed "town criers" to read public messages aloud to promote their goods. When printing was invented in the fifteenth century, pages of advertisements(ads)could be printed easily and were either hung in public places or put in books.

    By the end of the seventeenth century, when newspapers were beginning to be read by more people, printed materials became an important way to promote products and services. The London Gazette was the first newspaper to set aside a place just for advertising. This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchants.

    Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. Everything, from clothes to drinks, was promoted with clever methods such as repetition of the firm's name or product, words organized in eyecatching patterns, the use of pretty pictures and expressions easy to remember.

    Near the end of the nineteenth century, companies that were devoted to the production of ads came to be known as "advertising agencies(广告商)．"The agencies developed new ways to get people to think of themselves as members of a group. Throughout the twentieth century, advertising agencies promoted consumerism(消费主义)as a way of life, spreading the belief that people could be happy only if they bought the "right" products.

    More than 90 years has passed since Hollywood's official film organization first proposed plans to build its own museum. Those plans are finally becoming a reality, with the Academy Museum of Motion Pictures set to open in 2019.

    The project is underway at the site of a historic Los Angeles department store built in 1939. Museum officials say visitors will be able to “experience the magic of cinema” by learning about all parts of the film-making process.

    Film historian Kerry Brougher has been named directors of the museum. Brougher says the museum will include 12 million photographs and 80,000 screenplays as well as props（道具）, costumes and other objects from famous films. The Academy Museum will also feature Oscar statuettes（小雕像）donated by actors who won the awards.

    Brougher says the museum is designed to make visitors feel like they are in a movie, too, with many interactive experiences. “You won't necessarily know what's coming next, '' he adds. “You'll be in environments sometimes that make you feel like you've gone back to the past and that you're in the area that you're actually exploring.” He adds that visitors may even get the chance to walk down a red carpet and accept their own Academy Award.

    Currently, Hollywood only has a few possibilities for visitors. They can go along the Walk of Fame and visit movie studios or see the Dolby Theater, where the Oscars are presented. But beyond these, movie fans have limited possibilities.

    Eric Garcetti, the mayor of Los Angeles says the Academy Museum will provide visitors the chance to experience many different parts of the film industry all in one place. Garcetti notes the museum will also serve the hundreds of thousands of local people working in film-related businesses. He says they, too, will finally be able to visit a place that celebrates their own Hollywood movie industry.

    Getting rid of dirt, in the opinion of most people, is a good thing. However, there is nothing fixed about attitudes to dirt.

    In the early 16th century, people thought that dirt on the skin was a way to block out disease, as medical opinion had it that washing off dirt with hot water could open up the skin and let illnesses in. A particular danger was thought to lie in public baths. By 1538, the French king had closed the bath houses in his kingdom. So did the king of England in 1546. Thus it began a long time when the rich and the poor in Europe lived with dirt in a friendly way. Henry IV, King of France, was famously dirty. Upon learning that a nobleman had taken bath, the king ordered that, to avoid the attack of disease, the nobleman should not go out.

    Though the belief in the merit of dirt was long-lived, dirt has no longer been regarded as a nice neighbor ever since the 18th century. Scientifically speaking, cleaning away dirt is good to health. Clean water supply and hand washing are practical means of preventing disease. Yet, it seems that standards of cleanliness have moved beyond science since World War Ⅱ. Advertisements repeatedly sell the idea: clothes need to be whiter than white, cloths ever softer, surfaces to shine. Has the hate for dirt, however, gone too far?

    Attitudes to dirt still differ hugely nowadays. Many first-time parents nervously try to warn their children of touching dirt, which might be responsible for the spread of disease. On the contrary, Mary Ruebush, an American immunologist(免疫学家), encourages children to play in the dirt to build up a strong immune system. And the latter position is gaining some ground.

    The "Boomerang Kids" — young adults who leave to go to college, get married or just show off their independence — are moving back in with mom and dad. Boomerang Kids can be a mixed blessing for parents, both emotionally and financially.

    Especially during hard economic times, adult children head for home. According to a survey, about 40 percent of 2017 graduates still live with their parents. Moreover, 42 percent of the 2015 graduates surveyed said they are still living at home.

    The reasons are many, the first being economics. While the recession(衰退) has touched Americans of all ages, it has been very hard for young adults. This has sent many kids back home. Plus, there is the matter of debt, especially college loans. For many recent graduates, it makes smart economic sense to move back in with their parents where life is comfortable and rent is either low or nonexistent. Then, of course, some return for personal reasons, such as recovering from a divorce or an illness.

    Parents are often glad to help out, both emotionally and financially. As a result, the arrangement often works to everyone's satisfaction. However, there are risks, especially for the parents. These include not only family tension and misunderstandings, but also money. The return to the family can become a financial burden that can affect the parents' plans and their financial future, especially their retirement, as they try to do too much for their children.

    Hobbies in general are becoming something of the past. Our lives are already filled with classes, homework, working, relationships and sleeping. When we do have a spare moment, it is all too easy to spend it on the endless entertainment and media that are right at our fingertips.

    I do not doubt that there are some people who could become a great writer or musician. I only fear that so many people are busy pursuing their education and their careers, but they never even see the potential (潜能) they have. The next great photographer or singer could be going to college right now. But they might not even know they have a gift for photographing or singing if they've never picked up a camera or a guitar.

    Of course, the final goal of pursuing a new hobby shouldn't be to become rich and famous. For most people, a hobby is just something they enjoy doing for the purpose of the thing itself. Such hobbies are still very useful. Studies have shown that people who have a hobby are less likely to have stress and more likely to have more meaningful lives.

    Most importantly, a hobby is just something you do to make you happy. I hate to break it to you, but we all have a long lifetime of work and stress ahead of us. It will make things much easier if we can practice the piano or make some collections after work.

    Sure, it's not easy to start a new hobby while going to school, but it will likely never get easier than it is right now. So think about the thing that you have always wanted to try but were too embarrassed or busy or whatever. You never know, you might become the world's next great people. If not, you'll at least be a little more well-rounded, more interesting and less stressed.

    Going back to school can be an anxious time for many students. But one institution in Texas is doing its part to make sure middle schoolers are returning refreshed and inspired to learn.

    Through a process called the "bathroom inspiration project," teachers and administrators at Warren Middle School, spent their summer beautifying the school's restrooms by painting motivational murals (壁画) on each of the stalls (小隔间).Forming messages like "Your mistakes don't define you" and "Scatter (撒播) kindness," the brightly colored words are exactly what a young student needs to see when having a rough day-or any school day for that matter. And now that classes are officially in session, people are already noticing a positive impact.

    Since posting photos of upgrades to the school in July, Principal Joshua Garcia says that the alterations have aroused a great response.

    "Students have been talking about the murals from the moment the pictures had been posted. Some even took the time to find a reason to come up to the campus to see the murals," he says." I think what makes this small little action so valuable is that it has set the tone for our campus."

    And not only is that important to students, parents, and fellow staff, but it is also vital for the school's new principal, who is trying to gain the trust of the community during a time in which trust is so necessary for schools.

    "Being new to the campus, I think the parents were able to see how much I value their children and have their best interest at heart," Garcia continues. "I have had many parents tell me how they can just feel a difference in the campus climate and how much they are enjoying seeing their children wanting to come here. These murals have put trust back in the campus and its teachers, and by doing so we are able to build a culture in which our students want to be here and learn."