Writers used to approach publishers to have their work read by the public. Now they can simply post them and find millions of instant audience.

    After breaking up with her boyfriend, Bao Jingjing started “making up” a love story simply to distract her attention. Her story of a girl suffering the pain like hers progressed quickly, attracting many readers.

    When Bao stopped writing as she reunited with her boyfriend, she was urged to continue, as readers wanted to know what happened next. Bao finished it soon. It became so popular that it was turned into a best-seller. To cap it all off, Bao's novel was later adapted into a successful movie.

    Bao's story is only one of many Internet novels that have landed deals for physical books, TV shows and films. Unlike traditional writers who buried themselves in their books for years, some young writers like Bao have got readers rapidly online and found overnight success.

    Bao admits her success was unexpected. She still remembers how surprised her parents were when she proudly gave them her copyright earnings. Online literature forums(论坛) are platforms for grassroots writers to succeed.

    In recent years, Zhang Wei, known as “Tangjiasanshao”, has earned 177 million yuan by his fingers though working as an author was beyond his dreams. He topped the list of wealthiest Chinese Internet novelists twice and was the only online writer to be listed on the 2014 Forbes “Chinese Celebrity List”.

    He admits that he is one of the few writers at the top of the pyramid while most online writers remain unknown. However, he urged that his success can be achieved by others, as long as “they write hard enough”.

    Coca-Cola has created a publicity stunt (作秀) in Singapore — a vending machine (自动售货机) which gives out free cans of Coke in return for (作为对…回报) hugs. The whacky idea is part of the company's Open Haziness campaign (运动) designed to attract young people in Singapore.

    Students at the National University of Singapore were surprised to find that the soft drinks company had placed the machine in the schoolyard. But instead of the drinks brand's logo (标志), the words “Hug Me” are written across its red-and-white logo. Instead of paying money, customers have to hug the drinks machine to receive a free can of Coke.

    Public displays of affection are uncommon and have long been discouraged in Singapore, but are on the rise among young people. The move is part of a campaign created by advertising firm Ogilvy & Mather, intended to let the youth to see the brand as a non-threatening (无威胁的) friend.

    Leonardo O'Grady, leader of the campaign, said, “Happiness is contagious (传染的). The Coca-Cola Hug Machine is a single idea to spread some happiness. We want to spread happiness in an unexpected, creative way to attract not only the people present, but the audience at large.”

    He hopes that it will encourage consumers to bring positivity, optimism (乐观) and fun into their lives and to open a Coke, sharing a little happiness.

    The machines haw been such a success that there are plans to roll them out across Asia. Mr. O'Grady added, “The reaction was amazing — at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs.”

    Back in 1988, Red Delicious made up 70 to 80 percent of the domestic apple market. Over the years, farmers sold a lot of them because they looked great. But they had a floury texture (质地), and people want an apple that's firm, crisp(脆的)and juicy. I started searching for one. By 1994, threatened by varieties from Japan and New Zealand, the U.S. apple industry and Washington State University agreed that we had to grow our own.

    First, we cross-pollinated(授粉) existing apples: Collect pollen from one flower, put it on the tip of a pencil eraser, and rub it into another. We crossed dozens of crisp, tasty varieties such as Gala, Fuji, and Pink Lady. But the best breed came out of Honey Crisp and Enterprise parents. We grew the cross-bred seeds into 5-foot trees, grafted those to rootstocks(根茎) to make them start producing quickly, and planted them in evaluation gardens. A few years later, they fruited—and we began tasting.

    So I would walk down long rows of hundreds and thousands of trees, and when I found an attractive fruit, I'd bite, chew, spit it out. Most were terrible, but when I found one with good texture and taste, I'd pick 10 or 20 of them. Then I put them in cold storage to see how they would hold up after a few months. After that, three or four researchers sat down and tasted every apple. We checked acidity and sugar levels, which can break down over time, and tested firmness and crispness using instruments that measure pressure and cell breakdown.

    When we found exactly what we wanted, we planted and tested them all over again. Eventually, we ended up with the Cosmic Crisp. It can spend nine to 12 months in storage, and stay crisp, firm, juicy and sweet.

    Since 2013,Torobo, a robotic are designed to test the limits of artificial intelligence, has had one ambition—to be admitted to the University of Tokyo, one of Asia's top-ranked educational institutions. Although equipped with an extensive database of textbooks and other teaching materials, Torobo has repeatedly failed to obtain the university's required minimum 80% score in the National Center Test, a yearly standardized entrance examination adopted by Japanese universities. This year was no exception.

    In early November, Torobo, along with millions of Japanese high school students, took a mock(模拟的)exam to prepare for the all-important standardized test.

    Torobo's total score of 525 out of 950, which was higher than the national average, was enough for it to get admitted to many other influential Japanese universities.

    However, its standard score of 57.1%, though 14 points higher than in 2015, still fell short of the minimum required for the University of Tokyo.

    A closer analysis of the results showed that Torobo was able to draw from its database to solve knowledge-based questions and ones involving complex mathematical calculations, but it had a hard time thinking independently, failing to comprehend multiple sentences and phrases to arrive at the logical conclusions. This weakness was reflected in its shabby English scores.

    Fortunately, the robot's creators have decided to free Torobo from its four-year sufferings. Noriko Arai, professor of the University of Tokyo who heads the team, says, “From the present results, we are able to evaluate the possibilities and limits of artificial intelligence. From now on, we will grow its abilities in the fields where it is doing well and aim to improve them to levels that can be applied in industry.” So while Torobo will never graduate from the University of Tokyo, it can still look forward to a bright future!

    Whenever something looks interesting or beautiful, there's a natural impulse(冲动) to want to own and preserve it — which means, in this day and age, that we're likely to reach for our phones to take a picture.

    Though this would seem to be an ideal solution, there are two big problems associated with taking pictures. Firstly, we're likely to be so busy taking the pictures that we forget to look at the world whose beauty and interest drove us to take a photograph in the first place. And secondly, because we feel the pictures are safely stored on our phones, we never get around to looking at them, so sure are we that we'll get around to it one day.

    These problems were noticed right at the beginning of the history of photography, when the average camera was the size of a grandfather clock. The first person to notice them was the English art critic, John Ruskin. He was a traveler who realized that most tourists make a boring job of noticing or remembering the beautiful things they see. He argued that humans have a natural tendency to respond to beauty and wish to have it, but that there are better and worse expressions of this desire. At worst, we get into buying souvenirs or taking photographs. But, in Ruskin's eyes, there's one thing we should do and that is attempt to draw the interesting things we see, no matter whether we have any talent for doing so.

    Ruskin was very upset by how seldom people notice details. He strongly disliked the travelers who prided themselves on covering Europe in a week by train. "If he be truly a man, no harm to go slow; for his glory is not at all in going, but in being."

Powerisers

    The ability to jump two meters in the air may not be something you have thought too much about. And most people have never considered running at 30 kilometers an hour. But just stop for a moment and think about how our new product could change your life.

    Your daily journey to your place of work is probably a mad dash for the bus. There is no point in taking your car because there are traffic jams, and anyway the car parks are probably very expensive or, worse still, full. Here is where Powerisers can help. It takes just a couple of minutes to put them on and then you are away, going past others or even jumping over the object which blocks your way.

    That is the practical use for our product, but then there is sport and exercise. Powerisers are set to be the next extreme sport and the deep-fit tools. You can imagine the 100 meters, the high jump or basketball performed by athletes wearing Powerisers. And what better way to build your muscles and keep fit?

    Our product is very simple. It is powered by a superlight spring, which uses the gravitational(重力的) pull from your body weight and pushes you with superhuman strength. There have been no records of serious injury related to the use of Powerisers, but extreme caution is recommended. We strongly advise the wearing of protective clothing, including at least a helmet(头盔).

    Powerisers make you feel as if you were walking on the moon. Now we make two different models: Basic and Professional. The Basic model is designed for the occasional users and costs around $ 500. The Professional model, which is designed for the competitive use, has a strongly-made structure and different springs, though that comes at the increased price of $800. Our Powerisers are guaranteed for two years and will be replaced without question if they fail during that period. That is how confident we are.