In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment . Modern businesses have been following his lead, with more tactics（策略）.

One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

       When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    While residents of wealthy nations tend to have greater life satisfaction, new research shows that those living in poorer nations report having greater meaning in life.

    These findings, published in Psychological Science, a journal of the Association for Psychological science, suggest that meaning in life may be higher in poorer nations as a result of greater religiosity (笃信宗教). As countries become richer, religion becomes less central to people's lives and they lose a sense of meaning in life.

    “Thus far, the wealth of nations has been almost always associated with longevity, health, happiness or life satisfaction,” explains psychological scientist Shigehiro Oishi of the University of Virginia. “Given that meaning in life is an important aspect of overall well-being, we wanted to look more carefully at differential patterns, correlates (相关物), and predictors for meaning in life.”

    Oishi and colleague Ed Diener of the University of Illinois at Urbana-Champaign investigated life satisfaction, meaning, and well-being by examining data from the 2007 Gallup World Poll, a large-scale survey of over 140,000 participants from 132 countries. In addition to answering a basic life satisfaction question, participants were asked: “Do you feel your life has an important purpose or meaning?” and “Is religion an important part of your daily life?”

    The data revealed some unexpected trends: “Among Americans, those who are high in life satisfaction are also high in meaning in life,” says Oishi. “But when we looked at the societal level of analysis, we found a completely different pattern of the association between meaning in life and life satisfaction.”

    When looking across many countries, Oishi and Diener found that people in wealthier nations were more educated, had fewer children, and expressed more individualistic attitudes compared to those in poorer countries — all factors that were associated with higher life satisfaction but a significantly lower sense of meaning in life.”

    The data suggest that religiosity may play an important role: Residents of wealthier nations, where religiosity is lower, reported less meaning in life and had higher suicide rates than poorer countries.

    According to the researchers, religion may provide meaning to life to the extent that it helps people to overcome personal difficulty and cope with the struggles of working to survive in poor economic conditions:

    “Religion gives a system that connects daily experiences with the coherent whole (连贯的整体) and a general structure to one's life … and plays a critical role in constructing meaning out of extreme hardship,” the researchers write.

    Oishi and Diener hope to reproduce these findings using more comprehensive measures of meaning and religiosity, and are interested in following countries over time to track whether economic prosperity gives rise to less religiosity and less meaning in life.

    Publishers of books for beginning readers are in the business of doing whatever they can to make children develop a love of reading. At times, that means they'll produce books that are more colorful and more packed with pictures. But it turns out that when it comes to learning to read books, more pictures aren't always better.

    In fact, simply having more than one picture on a page can negatively(消极地) affect the ability of preschoolers to learn words from that page, according to a new study by researchers at the University of Sussex. “Storybook reading is a great activity to help children increase their vocabularies,” writes co-author Zoe M. Flack in the University's School of Psychology blog.

    But the illustrations(插图) can affect how well children will learn new words. “For example,” Flack writes, “We know that children learn words better if illustrations are realistic.” Also, studies have shown that adding bells and whistles(哨声) to storybooks may negatively affect learning, according to Jessica S. Horst, Flack's co-author for the study. “We also know that children look within illustrations for the things they hear in the story, so if the story mentions a girl dropping an ice cream, children will look at the ice cream in the illustration.”

    With that in mind, Dr. Horst and Ms. Flack began to wonder what would happen when picture books show many illustrations on a page and how young children who haven't yet learned to read know which illustration to look at while listening to a story. To find out, they read storybooks that displayed either one or two illustrations per page to 36 three-year-old children. As it turns out, children who listened to stories with only one illustration at a time learned twice as many words as children who listened with two or more illustrations.

    A linguist is always listening, never off-duty. I invited a group of friends round to my house, telling them that I was going to record their speech. I said I was interested in their regional accents, and that it would take only a few minutes. Thus one evening, three people turned up at my house and were shown into my front room. When they saw the room they were a bit anxious, for there was a microphone at head height, with wires leading to a tape-recorder in the middle of the floor. They sat down, rather nervously, and I explained that all I wanted was for them to count from 1 to 20. Then we could relax and have a drink. I turned on the tape-recorder and each in turn counted seriously from 1 to 20 in their best accents. When it was over, I turned the tape-recorder off and brought round the drinks. The rest of the evening was spent in total relaxation. I joined them in talking and joking freely, leaving them only to take a telephone call, which lasted some time.

    As a matter of fact, the microphones were not connected to the tape-recorder in the middle of the room at all but to another one in the kitchen. My friends, having seen the visible tape-recorder turned off, paid no more attention to the microphone which stayed in front of their chairs, only a few inches from their mouths, thus giving excellent sound quality. And my long absence meant that I was able to get as natural a piece of conversation as it would be possible to find I should add, perhaps, that I did tell my friends what had happened to them, after the recording was over, and asked them whether it should be destroyed. None of them wanted to—but for some years after that, it always seemed that when it came to buying drinks, it was I who paid for them. Linguistic research can be a very expensive business.

    A 27-year-old inventor, Joco Paulo Lammoglia, has come up with a new device named the AIRE mask, which is capable of converting the wind energy provided by the wearer's breath into electrical energy. This means breathing has become a source of renewable energy. The inspiration for the invention came from his watching children blowing on pinwheels (纸风车).

    The device is worn like a mask equipped with tiny wind turbines (涡轮) and it can work its magic even while people are sleeping, jogging or hanging around, since energy is created from one's breath. The principle of this AIRE mask is simple. The invention uses the wind flow created by breathing and changes it into energy that can charge mobile phones and iPods. Simply put this mask connected to your mobile phone on your face. The rest takes place naturally through your breath that provides power to run turbines which produce electricity.

    Lammoglia explained how useful he hopes the AIRE will become. He said, "I hope to bring the concept into production and reduce the carbon footprint. It can be used indoors or outdoors, while you're sleeping, walking, running or even reading books." Apart from saving energy and contributing to environmental protection, it also encourages the practice of physical exercise. This is an entirely all time renewable energy source. Its energy is available 24 hours a day, seven days a week.

    Lammoglia explained why he thought the AIRE was so useful, saying, "Though many of our modern devices offer benefits, they tend to consume a high amount of electrical energy. This may cause problems for the environment, especially if the energy used by these devices is obtained from non-renewable sources.

    The AIRE mask will be future's cheaper source of charging mobile phones. It would save energy and allow people to never have to worry about their phone dying unless they stop breathing.

    What is eBay? The simple answer is that it is a global trading platform(贸易平台) where nearly anyone can trade practically anything. People can sell and buy all kinds of products and goods, including cars, movies and DVDs, sporting goods, travel tickets, musical instruments, clothes and shoes—the list goes on and on.

    The idea came from Peter Omidyar, who was born in Paris and moved to Washington when he was still a child. At high school, he became very interested in computer programming and after graduating from Tufts University in 1988, he worked for the next few years as a computer engineer. In his free time he started eBay as a kind of hobby, at first offering the service free by word of mouth. By 1996 there was so much traffic on the website that he had to upgrade(升级) and he began charging a fee to members. Joined by a friend, Peter Skill, and in 1998 by his capable CEO, Meg Whitman, he has never looked back. EBay has gone from strength to strength. It is now one of the ten most visited online shopping websites on the Internet.

    eBay sells connections, not goods, putting buyer and seller into contact with each other. All you have to do is make an e-photo, write a description, fill out a sales form and you are in business: the world is your market place. Of course for each item sold eBay gets a percentage and that is great deal of money. Every day there are more than sixteen million items listed on eBay and eighty percent of the items are sold.