In today's world of smart phones and notebook computers, most people have at least one time-telling thing with them. Since these digital products are so common, is time running out for the 500-year-old watch? According to some consumers, the answer is yes. New Jersey teenager Charlie Wollman says a watch is “an extra piece of equipment with no necessary function.” Many young adults think so and use their smart phones to tell time. It is said that fewer young people wear watches today than ten years ago. As a result, some people say that the watch industry is at a crossroads.

    However, watchmakers optimistically say that watches regain popularity when consumers reach their 20s and 30s. By then, they are willing to spend money on a quality watch that doesn't just keep good time. Fifty years ago, watchmakers took pride in their products' accuracy. But in recent years, the watch industry has changed itself into an accessory(附属的) business. And today, the image a watch communicates has become more important than the time it tells.

    “Complications” — features that go beyond simple timekeeping — are an important part of a watch's image. Today's watches offer lots of features that meet almost any personality. These features include compasses, USB drivers, and even other functions .

    Creativity also plays a key role in designing today's watches. For example, Japanese watchmaker Tokyoflash makes watches that don't even look like watches. The company's popular Shinshoku model uses different color lights to tell time. It looks more like a fashionable bracelet(手镯) than a watch.

    Whether a watch communicates fashion sense, or creative talent of a love sports, consumers want their watches to stand out. Nowadays, everyone has the same kind of gadget(配件) in their bags, so people want to make a statement with what' s on their wrists. Will this interest in wrist fashion last? Only time will tell!

Coolest Hotels in the World

Ariau Amazon Towers

    The Ariau Amazon Towers hotel lets you sleep in a tree house. Eight towers make up this hotel that offers over 300 rooms. If you really want to get into the spirit, book the Tarzan Suite which is large enough for a big family. You'll be thirty feet up in the air and can travel between the towers through their wooden walkways.

    Prices: starting at $300 one night for each person for a regular room and going all the way up to $3000 for the Tarzan Suite.

    For more information, visit the website: http://www.ariautowers.com

The Ice Hotel

    Every winter in Jukkasjarvi, Sweden, a special kind of hotel called the lee Hotel is built. Each year, world-famous artists are invited to design and produce works of art from the ice, many of which can be found in the rooms. You'll have your choice between hot or cold rooms but you will be well advised to stay at least one night in a cold room for a true experience.

    Prices: starting at $318 one night for each person for either a cold room or a warm one. For more information, visit the website: http://www.icehotel.com

Propeller Island

    Propeller Island City Lodge is a very special hotel that was designed by a German artist. Each room provides you with the possibility of living in a work of art. Every single piece of furniture in the thirty rooms of the hotel has been hand-made and each room is completely different. You'll be able to choose a room based on your own personal tastes.

    Prices: starting at just $91 a night, and an additional person for only 20 extra dollars. For more information, visit the website: http://www.propeller-island.com

    For information about other cool hotels in the world, visit the website: http://www.bahamabeachclub.com

About 30 years ago, I left Cuba for the United States with my son. After getting settled finally in Brunswick, New Jersey, I enrolled(注册) my son in kindergarten. Several weeks later, my son's teacher asked me to meet him at his office.

In the teacher's office, and exchange of greetings was followed by his questions: “Is your son mentally retarded(弱智的)？Does he suffer from any kind of mental disability?”

Was he talking about my wonderful Scola? NO, no, it can't be. What a helpless, lonely moment! I told him that Scola was a quiet, sweet little boy, instead. I asked him why he was asking me all these questions.

My son could not follow the teacher's directions, he told me, and thus, Scola was disrupting the class, Didn't he know my son did not speak English yet?

He was angry; “Why hasn't your son been taught to speak English? Don't you speak English at home?”

No, I didn't speak English at home, I replied. I was sure my son would learn English in a couple of months, and I didn't want him to forget his native language. Well, wrong answer! What kind of person would not speak in English to her son at home and at all time? “Are you one of those people who come to this country to save dollars and send them back to their country, never wanting to be a part of this society?”

    Needless to say, I tried to tell him I was not one of “those people.” Then he told me the meeting was over, and I left.

    As I had expected, my son learned to speak English fluently before the school year was over. He went on to graduate from college and got a job, earning close to six figures. He travels widely and leads a well-adjusted, contented life. And he has benefited from being bilingual(双语的)。

    Speaking more than one language allows people to communicate with others; it teaches people about other cultures and other places—something very basic and obviously lacking in the “educator” I met in New Jersey.

A Guide to the University

    Food

    The TWU Cafeteria is open 7am to 8pm. It serves snacks, drinks, ice cream bars and meals. You can pay with cash or your ID cards. You can add meal money to your ID cards at the Front Desk. Even if you do not buy your food in the cafeteria, you can use the tables to eat your lunch, to have meetings and to study.

    If you are on campus in the evening or late at night, you can buy snacks, fast food, and drinks in the Lower Café located in the bottom level of the Gouglas Centre. This area is often used for entertainment such as concerts, games or TV watching.

Relaxation

    The Globe, located in the bottom level of McMillan Hall, is available for relaxing, studying, cooking, and eating. Monthly activities are held here for all international students. Hours are 10 am to 10 pm, closed on Sundays.

Health

    Located on the top floor of Douglas Hall, the Wellness Centre is committed to physical, emotional and social health. A doctor and nurse is available if you have health questions or need immediate medical help or personal advice. The cost of this is included in your medical insurance. Hours are Monday to Friday, 9am to noon and 1:00 to 4:30pm.

Academic Support

    All students have access to the Writing Centre on the upper floor of Douglas Hall. Here, qualified volunteers will work with you on written work, grammar, vocabulary, and other academic skills. You can sign up for an appointment on the sign-up sheet outside the door two 30 –minute appointments per week maximum. This service is free.

Transportation

    The TWU Express is a shuttle service. The shuttle transports students between campus and the shopping centre, leaving from the Mattson Centre. Operation hours are between 8am and 3pm. Saturdays only. Round trip fare is $1.

    You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: “I can't believe it—Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.”

    They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of the brand of Lorenzo Bertolla, but those girls looked really stylish. Their clothes follow the fashion. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes to be heard by others.

    Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

    Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34.It's a golden group. They have a lot of money to spend, but they don't trust ads.

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing.” It is true, because everyone knows an ad is trying to persuade you to buy something. However, you don't know when a conversation you overhear is just a performance.

    Ivy Granstrom

    Ivy Granstrom was born with impaired vision(弱视) and got a serious back injury at the age of 60 during a car accident. She participated in cold English Bay swimming events for 76 years and was therefore sometimes known as the Queen of the Polar Bear Swims.

    Gerry Hewson

    Gerry Hewson was a member of Australian Men's National Wheelchair Basketball Team. He won a gold medal in the 1996 Summer Paralympics. He coached for the West Sydney Razorbacks from 2004 to 2006.He was named as a lifetime member in recognition of the efforts he made for the promotion of wheelchair basketball. Discussing the appeal of wheelchair basketball, he commented that,“There is a coating at the edge of the rim(轮辋) that actually lights up like a spark(火花), and it stays for about two to three seconds. That is quite exciting and great fun.”

    April Holmes

    April Holmes lost her left leg below the knee because of a train accident in 2001. Remembering it she said, “I had a life-changing accident in January, 2001. And fortunately I have been able to get back to doing what I love, and that's track and field.” Through hard work, she made records in the 100, 200, and 400 meter events. To live her life to its full potential, she has set up a non-profit(非营利的) organization, the April Holmes Foundation, to help people with learning or physical disabilities while being a role model for them.

    Shauna Maria Whyte

    Shauna Maria Whyte was born in Canada in 1967. She has won many prizes in cross-country skiing competitions since 1975. In 1991, during a horseback riding competition, Shauna broke her back. She did not surrender to this change in her life, and she started using a sit sled(雪橇).