题型:阅读理解 题类:常考题 难易度:普通
宁夏六盘山高级中学2017-2018学年高一下学期英语期末测试卷
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: “I can't believe it—Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of the brand of Lorenzo Bertolla, but those girls looked really stylish. Their clothes follow the fashion. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes to be heard by others.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34.It's a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing.” It is true, because everyone knows an ad is trying to persuade you to buy something. However, you don't know when a conversation you overhear is just a performance.
Family Fun in Canadian Museum of Nature
Bring the whole family to rediscover our fully redecorated museum.
WHAT TO SEE AND DO
Check out What's On for all the events, educational activities and HD movies happening during your visit. Care for birds, dive down into the depths at the helm (舵柄) of a research submersible(潜水器) or explore a cave… on the first floor. Don't miss our gallery play areas on the third floor when visiting with kids. By visiting here, your children will learn more about nature. Check out Our Exhibitions which present our special exhibitions and our galleries. Be sure to stop at our Nature Boutique on the second floor for a vast selection of games, books and nature-related souvenirs from 9:30 am until the museum closes for the day.
HOURS, ADMISSION, SERVICES AND MORE
Opening hours: Regular Hours (September 4 -May 31) 9 am-5pm except Monday and Thursday Summer Hours (June 1-September 2) 9 am-6 pm(Saturday-Wednesday) 9 am-8 pm(Thursday and Friday) |
General Admission: Free for members. Adult: $14.50 Senior (65+): $12.50 Student (18+): $12.50 Student (13+): $12.50 Child (3–12): $10.50 Tiny Tot (0–2): Free A general admission ticket is required—even when the price is free, as it is for members and Tiny Tots—if you want to see a movie or a special exhibition. Buy a combo that includes both tickets already. Ticket combo includes general admission and a 3D movie. Adult: $18.50 Senior (65+): $16.50 Student (18+): $16.50 Student (13+): $16.50 Child (3–12): $14.50 Tiny Tot (0–2): Free Member: $3 |
Parking: Paid parking is available on the Canadian Museum of Nature grounds. Rates: $3 per half hour maximum of $14 per day (until 4:30 am) evening flat rate: $5 (4:30 pm -4:30 am) Charges accumulate (evening and next day) for vehicles that are parked overnight. |
The Canadian Museum of Nature provides a host of information, images and videos on our websites about nature, such as http://www.nature.ca/en/family-fun and http://www.expeditionarctic.ca/.The museum also participates in several social networks. Follow us on Facebook, YouTube, Instagram and Twitter.
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