题型:阅读理解 题类:常考题 难易度:普通
宁夏六盘山高级中学2017-2018学年高一下学期英语期末测试卷
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: “I can't believe it—Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of the brand of Lorenzo Bertolla, but those girls looked really stylish. Their clothes follow the fashion. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes to be heard by others.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34.It's a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing.” It is true, because everyone knows an ad is trying to persuade you to buy something. However, you don't know when a conversation you overhear is just a performance.
Since 1993, Chicken Soup for the Soul has been a socially conscious company that combines storytelling with making the world a better place. We tell the stories of all people through our efforts, always with an eye to furthering unity and understanding, and an appreciation for our differences.
Our Products
Books: At Chicken Soup for the Soul, we receive thousands of stories every year for our books. These stories are the foundation of everything we do. They have inspired our other products and established the values we run our company by. With these stories, our publisher puts out about a dozen new titles every year. Click here to see our over 250 books. |
Pet Food: We're also inspired by the thousands of stories we receive about the love between pets and people. These stories show that every moment matters between an owner and a pet. Our wholesome pet foods are meant to help you turn your own moments into stories. To learn more about our pet foods, click here. |
TV and Movies: Stories can be told in a variety of ways and today we're branching out to what we call “visual storytelling.” Our first regular TV show aired weekly beginning October 2015 and our first Chicken Soup for the Soul feature film came out in 2016. |
Apps: Chicken Soup for the Soul stories have inspired us and we're sure they will inspire you, too. Our apps allow you to bring stories with you on the go and share them with friends and family. |
Facts & Figures
• The Chicken Soup for the Soul book series of over 250 titles has sold more than 110 million copies nationwide. Our books have been translated into 43 languages, have been published in over 100 countries, and have sold more than 500 million copies worldwide.
• In 2004, Chicken Soup for the Soul launched Pet Food, Chicken Soup for the Pet Lover's Soul, which today can be found in over 5,000 independent pet specialty stores.
• In 2008, Chicken Soup for the Soul became the best-selling trade paperback series of all time.
• In 2013 Kerner Entertainment agreed to produce a film based on Chicken Soup for the Soul.
试题篮