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题型:阅读理解 题类:常考题 难易度:普通

宁夏六盘山高级中学2017-2018学年高一下学期英语期末测试卷

阅读理解

    You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: “I can't believe it—Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.”

    They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of the brand of Lorenzo Bertolla, but those girls looked really stylish. Their clothes follow the fashion. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes to be heard by others.

    Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

    Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34.It's a golden group. They have a lot of money to spend, but they don't trust ads.

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing.” It is true, because everyone knows an ad is trying to persuade you to buy something. However, you don't know when a conversation you overhear is just a performance.

(1)、The two attractive young women were talking so as to __________.
A、get the sweater at a lower price B、be heard by people around C、be admired by other shoppers D、decide on buying the sweater
(2)、What is the meaning of the underlined word “stylish” in the passage?
A、out of date B、convenient C、ancient D、fashionable
(3)、What can we infer from the passage?
A、Traditional advertising will soon disappear in the market. B、The MTV generation tends to be more easily influenced by all kinds of ads. C、That traditional advertising is too direct may lead to its decreasing effectiveness. D、Undercover marketing will surely be banned soon by the government.
(4)、Which of the following would be the best title for the passage?
A、Two Attractive Shoppers. B、Lorenzo Bertolla Sweaters. C、Undercover Marketing. D、Ways of Advertising.
举一反三
阅读理解

    A small group of people around the world have started implanting(移植) microchips to link the body and the computer.

    Mr. Donelson and three friends, who had driven 100 miles from their homes in Loockport, New York, to have the implants put in by Dr. Jesse Villemaire, whom they had persuaded to do the work, are part of a small group, about 30 people around the world, who have independently put in microchips into their bodies, according to Web-based reports.

    At a shop William Donelson was having a four-millimeter-wide needle put into his left hand. “I'm set,”he said with a deep breath. He watched as the needle pierced(刺穿) the fleshy webbing between his thumb and a microchip was set under his skin. At last he would be able to do what he had long imagined: strengthen his body's powers through technology.

    By putting the chip inside—a radio frequency identification device (RFID)—Mr. Donelson would have at his fingertips the same magic that makes safety gates open with a knock of a card, and bridge and tunnel traffic flow smoothly with an E-Zpass. With a wave of his hand he plans to connect with his computer, open doors and unlock his car.

    Implanting the chip was relatively simple task but very meaningful to Mr. Doneselson, a 21-year-old computer networking student so interested in the link between technology and the body that he has data-input jacks(数据输入插空) inside his body. They might lead to an imagined future when people can be connected directly into computers. His new chip is enclosed in a glass container no bigger than a piece of rice and has a small memory where he has stored the words “Technology”.

    Some doctors have done the piercing in people's homes, and others have implanted chips in their offices after patients signed forms showing the fact that long-term studies have not been done on their safety. Piercers treat the implants much like any other medical operation steps, instructing people to keep the site dry, and advising them that swelling and redness should last a week.

根据短文内容,选择最佳答案,并将选定答案的字母标号填在题前括号内。

阅读理解

    It was anniversary(周年纪念)and Ria was waiting for her husband Manoj to show up. After some years of marriage things changed between them. The once cute couple who couldn't live without each other were now fighting over every little thing, but both didn't like changes that came into their marriage.

    Ria was waiting to see if Manoj remembered that it was their wedding anniversary. As the doorbell rang she ran toward the door and opened it with a bunch of flowers to greet him. Both started to celebrate. They wanted to make up for fights.

    Suddenly the phone in the bedroom rang. Ria went to pick it up. On the call there was a man who said, “Hello, madam. I am calling from the police station. Is this Mr. Manoj Kumar's number?”

    She replied, “Yes, it is!”

    “I am sorry, but there has been an accident and man died. We got this number from his wallet. Can you please come and identify the body?” the man replied. Ria was shocked!! “But my husband is with me here!!”, she replied. “Sorry, but the accident took place in the afternoon while he was getting off the bus.”

    Ria was about to lose her consciousness(意识). She had read stories about souls returning to meet their loved ones after their death before it leaves!! Her heart sank. In fear she ran towards the other room to look for her husband. But he was not there. She said to herself, “It's true!! He left me forever. Oh God, I can die to have another chance to mend for every fight we had. I lost my chance forever.” She fell on the floor in pain.

    Suddenly there was noise from the bathroom. The door opened and Manoj came out and said, “Darling, I forgot to tell you today my wallet was stolen.”

    Life might not give you a second chance, so never waste any moment while you still have one. Value people and relations in life and have a wonderful life with no regrets. Live today and enjoy every moment of life because no one has promised tomorrow.

阅读理解

    There's no doubt that our character has a profound effect on our future What we must remember, however, is not merely how powerful character is in influencing our fate, but how powerful we are in shaping our own character and, therefore, our own fate. Character may determine our fate, but character is not determined by fate.

    It's a common mistake to think of character as something that is fully formed and fixed very early in life. It calls to mind old proverbs like "A leopard can't change its spots." and "You can't teach an old dog new tricks."

    This perspective that our character is "etched in stone" is supported by a great deal of modern psychology emphasizing self-acceptance. As Popeye says, "I am what I am." The hidden message is: Don't expect me to be more, better, or different.

    Ultimately (最后), these views of humanity totally undervalue the lifelong potential for growth that comes with the power of reflection and choice.

    How depressing it would be to believe that we can't choose to be better, more honest, more respectful, more responsible, and more caring. None of us should give up the personal seeking to improve our character. Not because we're bad, we don't have to be sick to get better, but because were not as good as we could be.

    There are so many things in life we can't control, whether we' re beautiful or smart, whether we have good parents or bad, whether we grow up with affirmation (肯定) or negation. It's inspiring to remember that nothing but moral will power is needed to make us better.

    No it isn't easy. But if we make a great effort to become more aware of the habits of heart and mind that drive our behavior, we can begin to place new emphasis on our higher values so that we become what we want our children to think we are.

阅读理解

    At times my mom has been uncomfortable seeing these qualities in me. For example, when I was 12, I went to Puerto Rico all by myself to stay with my grandmother for the summer. My mom was extremely nervous about it. She kept telling me how things were different in Puerto Rico, to always put on sunscreen, not to wander away from my grandmother, and other warnings. She helped me pack and did not leave the airport until she saw my plane take off.

    But despite her worries, she let me go on my own. As I moved into my teens, she continued to give me space to grow and learn even when it might have been difficult for her. When I reached my senior year, I decided to move away for college. Once again I found that I differed from my peers: while many of them wanted to stay close to home, I couldn't wait to be out in the world on my own. While my mom may not have been happy at the thought of me going away, she was supportive and excited for me.

    One big thing I realized during my senior year, as my mom granted me more freedom, was that she actually believes in me and trusts me. That means a lot. Most of my life, and especially when I was little, the main person I tried to impress in my schoolwork or other things was my mother. I knew she expected nothing but the best from me. Sometimes it was hard to live up to her standards; getting a single B on my report card would make me feel bad because I knew she wanted me to have all A's.

    I know that her high standards have helped me stay focused on what's important, like education, and made me who I am. I am thankful for her support and involvement in my life. Most of all I respect her. She is the strongest woman I know and that's why I have turned out so strong and independent.

阅读理解

Since 1993, Chicken Soup for the Soul has been a socially conscious company that combines storytelling with making the world a better place. We tell the stories of all people through our efforts, always with an eye to furthering unity and understanding, and an appreciation for our differences.

Our Products

Books: At Chicken Soup for the Soul, we receive thousands of stories every year for our books. These stories are the foundation of everything we do. They have inspired our other products and established the values we run our company by. With these stories, our publisher puts out about a dozen new titles every year. Click here to see our over 250 books.

Pet Food: We're also inspired by the thousands of stories we receive about the love between pets and people. These stories show that every moment matters between an owner and a pet. Our wholesome pet foods are meant to help you turn your own moments into stories. To learn more about our pet foods, click here.

TV and Movies: Stories can be told in a variety of ways and today we're branching out to what we call “visual storytelling.” Our first regular TV show aired weekly beginning October 2015 and our first Chicken Soup for the Soul feature film came out in 2016.

Apps: Chicken Soup for the Soul stories have inspired us and we're sure they will inspire you, too. Our apps allow you to bring stories with you on the go and share them with friends and family.

Facts & Figures

• The Chicken Soup for the Soul book series of over 250 titles has sold more than 110 million copies nationwide. Our books have been translated into 43 languages, have been published in over 100 countries, and have sold more than 500 million copies worldwide.

• In 2004, Chicken Soup for the Soul launched Pet Food, Chicken Soup for the Pet Lover's Soul, which today can be found in over 5,000 independent pet specialty stores.

• In 2008, Chicken Soup for the Soul became the best-selling trade paperback series of all time.

• In 2013 Kerner Entertainment agreed to produce a film based on Chicken Soup for the Soul.

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