Spring is just around the corner and it's a time to get outside and enjoy the great outdoors. Here is a selection of festivals around the country that are a great excuse to get back in the spring sunshine.

Dana Point Festival of the Whales

Dana Point, California

March 7 to 8 and 14 to 15, 2010

    Each year, over two sunny weekends in March the town of Dana Point, California celebrates the return of migratory California Gray whales to this part of the Pacific Ocean. Festivities include whale-watching, an arts festival and educational hands-on activities for the entire family. Prices start at $ 29 per adult and $ 19 for children. For more information, visit www.dpfestivalofwhales. com

Chandler Ostrich Festival

Chandler, Arizona

March 13 to 15, 2010

    Chandler is the center of Ostrich(鸵鸟) ranching in the U.S. You can see jockeys ride these feathered beasts around the ostrich track at Tubleweed Park. General admission is $ 9 for adults, $ 8 for seniors, $ 7 for children aged five to 12 and kids four and under are free. For more information visit www.ostrich festival.com

Festival of Houses and Gardens

Charlestib, South Carolina

March 19 to April 18, 2010

    The Historic Charleston Foundation gives curious travelers the opportunity to explore gardens of some of the finest private residences in America. Each three-hour tour(afternoons from 2 to 5 p.m. and evenings from 6 to 9 p.m.)lets you to visit eight to ten properties dating from the American colonial period. Prices range from $25 to $45. For more information, visit www.historic-charleston.org.

Tulip Time Festival

Holland, Michigan

May 1 to 9, 2010

    You don't need to travel to the Netherlands this spring to see and smell some of the world's finest tulips (郁金香). The town of Holland is home to millions of colorful bulbs. The 81^st annual Tulip Time Festival, one of the largest flower festivals in the country will begin with fireworks on May 1. Admission fee ranges from $ 6 for the children's area to $ 38 for theatre tickets. Tickets and more information are available at www.tuliptime.com.

    When I was a kid, I always used to wonder how in the world my father worked outside in the winter without a coat. It could be minus 20 degrees centigrade and there'd be Dad, removing snow, or perhaps chopping(砍) some wood — his coat thrown aside — wearing a shirt, a cap, and a pair of gloves.

    “Aren't you cold, Dad?” I'd ask. “No,” Dad would reply. “I'm not cold—working too hard to be cold.”

    Many times I wondered whether my father was an extremely tough man, or whether he was foolish.

    One time when I was quite young, perhaps five or so, I went ice fishing with Dad. It was a bright, clear day—and bitterly cold.

    After we'd been out on the ice for a little while, my feet started getting cold.

    “Daddy, my feet are cold.” I said.

    “Yeah, it's cold out here today,” he replied.

    “Tell you what,” he said. “Walk around. Make some circles in the snow. See how many different patterns you can make. That will get your feet warm.”

    I was just a little girl at the time but I remember thinking, “How in the world will walking around in the snow make my feet warm? Dad must be out of mind.”

    But he was my father, after all. I made circles in the snow. I made squares. Pretty soon I was having so much fun making patterns in the snow. I forgot about my feet being cold.

    Now, all these years later, I know, too, from personal experience how my father was able to take his coat off and work outside in the winter wearing just a shirt, a cap and gloves. Because I do it, too. “Aren't you cold?” my husband asked one winter day. “No,” I replied. “I'm not cold—working too hard to be cold.”

    I hope my husband has decided I'm both tough and smart. But I guess quite a bit of the time he thinks I'm foolish.

    Wherever Dad is on that great big farm in the sky—I'm sure he can't help but smile whenever I take my coat off while I'm working outside in the winter.

    Every people uses its own special word to show its ideas and feelings. Some of these expressions（表达，说法） are commonly used for many years. Others are popular for just a short time. One such American expression is “Where's the beef?” It is used when something is not as good as it is said to be. In the early 1980s “Where's the beef?” was one of the most popular expressions in the United States. It seemed as if everyone using it at the time.

    Beef, of course, is the meat from a cow, and food is more popular in America than a hamburger made from beef. In the 1960s a businessman named Ray began building small restaurants that sold hamburgers at a low price. Ray called this “McDonald's”. Ray became one of the richest businessmen at last in America.

    Other business people watched his success. Some of them opened their own hamburger restaurants. One company called “Wendy's” said its hamburgers were bigger than those sold by McDonald's or anyone else. The Wendy's Company began to use the expression “Where's the beef?” to make people know that Wendy's hamburgers were the biggest. The Wendy's television advertisement showed three old women eating hamburgers. The bread that covered the meat was very big, but inside there was only a bit of meat. One of the women said she would not eat a hamburger with such a little piece of beef. “Where's the beef?” she shouted in a funny way. The advertisement for Wendy's hamburger restaurants was success. As we said, it seemed everyone began using the expression “Where's the beef?”.

    If we were asked exactly what we were doing a year ago，we should probably have to say that we could not remember. But if we had kept a book and had written in it an account of what we did each day, we should be able to give an answer to the question．

    It 1s the same in history．Many things have been forgotten because we do not have any written account of them. Sometimes men did keep a record of the most important happenings in their country, but often it was destroyed by fire or in a war．Sometimes there was never any written record at all because the people of that time and place did not know how to write．For example，we know a good deal about the people who lived in China 4,000 years ago，because they could write and leave written records for those who lived after them．But we know almost nothing about the people who lived even 200 years ago in Central Africa，because they had not learned to write．

    Sometimes，of coures，even if the people cannot write，they may know something of the past．They have heard about it from older people，and often songs, dances and stories have been made about the most important happenings, and these have been sung，acted and told for many generations，for most people are proud to tell what their fathers did in the past．This we may call”remembered history”．Some of it had been written down. It is not so exact or so valuable to us as written history is，because words are much more easily changed when used again and again in speech than when copied in writing．But where there are no written records，such spoken stories are often very helpful．

    It was close to midnight and it was unusual to see vehicles on the road. However, several trucks pulled over and workers silently unloaded camera equipment and cardboard boxes, and then carried them inside the Morgenson family home.

    What took place over the next eight weeks was inspired by a Hollywood movie called The Joneses about a family of marketers who move into a local neighborhood to sell their products secretly to their neighbors. The idea was to test the power of word-of-mouth marketing. By filming a 'rear' family in unscripted (无剧本的) situations, my team and I would document how the Morgensons' circle of friends responded to brands and products the Morgensons bought into their lives.

    With the help of 35 video cameras and 25 microphones hidden inside the furniture, the operation done secretly showed something shocking. The most powerful hidden persuader of all isn't in your TV or on the shelves of your supermarket. It's a far more important influence that's around you almost every waking moment: your very own friends and neighbors. There is nothing quite so persuasive as observing someone we respect or admire using a brand or product.

    Our analysis also found that the brands the Morgensons used went faster. About one third of the Morgensons' friends began promoting these same brands to their friends. We also found that the brands their friends were most likely to buy at the Morgensons' suggestion were the bigger and better-known ones. This proved my thoughts that traditional marketing and secret marketing work well together. The most persuasive advertising strategies are strengthened by word-of-mouth advertising.

    Whenever I meet with company managers, I tell them that the people who hold the real marketing power are mouse-clicking consumers and their wide circles of real-life friends. In other words, the people who hold the real power are us.

    Why do people drink too much, eat too much, smoke cigarettes or take drugs? What's to blame for all the bad behavior? Most people would say that, while these self-destructive (自我毁灭的) acts can have many root causes, they all have one obvious thing in common: they are all examples of failures of self-control, lacking the will power to resist them.

    According to a recent study, however, if you really think about it, something about that simple answer doesn't quite make sense. In fact, it turns out that sometimes it's having will power that really gets you into trouble.

    Think back to the time you took your very first sip of beer. Disgusting, wasn't it? When my father gave me my first taste of beer as a teenager, I wondered why anyone would voluntarily drink it. And smoking? No one enjoys their first cigarette — it tastes awful. So even though smoking, and drinking alcohol or coffee, can become temptation (诱惑) you need will power to resist, they never, ever start out that way.

    Just getting past those first horrible experiences actually requires a lot of self-control. Ironically (讽刺的是), only those who can control themselves well, rather than give in to them, can ever come to some day develop a “taste” for Budweiser beer, Marlboro cigarettes, or dark-roasted Starbucks coffee. We do it for social acceptance. We force ourselves to consume alcohol, cigarettes, coffee and even illegal drugs, in order to seem experienced, grown-up, and cool.

    These bad habits aren't self-control failures — far from it. They are voluntary choices, and they are in fact self-control successes. Self-control is simply a tool to be put to some use, helpful or harmful. To live happy and productive lives, we need to develop not only our self-control, but also the wisdom to make good decisions about when and where to apply it.