“Cleverness is a gift while kindness is a choice. Gifts are easy—they're given after all. Choices can be hard.”—Jeff Bezos

    I got the idea to start Amazon 16 years ago. I came across the fact that the Internet usage was growing at 2,300 percent per year. I'd never seen or heard of anything that grew that fast, and the idea of building an online bookstore with millions of titles was very exciting to me. I had just turned 30 years old, and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go to do this crazy thing that probably wouldn't work since most start-ups don't, and I wasn't sure what to expect. MacKenzie told me I should go for it. As a young boy, I'd been a garage inventor. I'd always wanted to be an inventor, and she wanted me to follow my passion.

    I was working at a financial firm in New York City with a bunch of very smart people, and I had a brilliant boss that I much admired. I went to my boss and told him I wanted to start a company selling books on the Internet. He took me on a long walk in Central Park, listened carefully to me, and finally said, “That sounds like a really good idea, but it would be an even better idea for someone who didn't already have a good job.” That logic made some sense to me, and he convinced me to think about it for 48 hours before making a final decision. Seen in that light, it really was a difficult choice, but finally, I decided I had to give it a shot. I didn't think I'd regret trying and failing. And I suspected I would always be haunted by a decision not to try at all.

    After much consideration, I took the less safe path to follow my passion, and I'm proud of that choice. For all of us, in the end, we are our choices.

    One fine afternoon I was walking along Fifth Avenue when I remembered that it was necessary to buy a pair of socks. I turned into the first sock shop that caught my eye, and a boy clerk who could not have been more than 17 years old came forward.

    “What can I do for you, sir?”

    “I wish to buy a pair of socks.”

    His eyes glowed. “Did you know that you had come into the best place in the world to buy socks?” I had not been aware of that.

    “Come with me,” said the boy happily. He began to haul (用力拖) down from the shelves box after box.

    “Hold on, boy, I am going to buy only one pair!”

    “I know that,” said he, “but I want you to see how beautiful these are. Aren't they wonderful?” There was on his face an expression of joy, as if he were showing to me the mysteries of his religion.

    “My friend,” said I, “if this is not just the enthusiasm (热情) that comes from novelty (新鲜), if you can keep up this day after day, in ten years you will own every sock in the United States.”

    In many shops the customer has to wait for someone to serve him. And when finally some clerk does notice you, you are made to feel as if you were disturbing him. He displays no interest either in you or in the goods he is paid to sell.

    Yet possibly that very clerk who is now so cold began his career with enthusiasm. As time goes by, the enthusiasm is gradually gone; his only pleasures were found outside of working hours. He became a mechanical (机械的), not inspired, salesman.

    I have observed such change in the lives of so many people in so many occupations that I have come to the conclusion that the fastest road to failure is to do things mechanically.

    Recently, the TV show “Where are we going, Dad?” produced by Hunan SatelliteTelevision is a big hit across nation. Many famous stars brought their children to a strange village alone, and they had to spend 72 hours with their children there. The program fully showed us a modern version of the “how to be a good father”. As the young parents today are too busy to take care of their children, this new form of “Lost on the way” played by nanny Daddy and cute kids triggered（触发）a lot of people's emotional resonance（共鸣）. Both the kids and their parents will find that their hearts are being drawn closer. But this kind of feeling has just proved that there is a big spiritual barrier between the modern parents and children.The TV shows like “Children are hard to support!”, “Where are we going, Dad?”, “hot mom” and “cute kids” are becoming more and more popular. All of these show the new parents' confusion in children's education and the appeal for the balance between career and family.

    In the real life, on the one hand, the young parents feel helpless because they are too busy to accompany their children under the pressures of work and life; on the other hand, they continue to do so. The data collected by HNTV shows that nearly two-thirds of their audience are female, among whom 36% are aged from 25 to 34.We can imagine such a scene that one evening a young mother is watching the show with her young children, while her husband is still at work or trapped in socializing, or maybe is just playing computer games in the bedroom. The story of a child without the company of father is still going on. In fact, it is sometimes the same to mothers. In a modern family, it is often the old who take the responsibility of raising a child. The participation of mother in the children's education is also very low.

    It is just this kind of confusion where the parents have gone in the modern family education, and where the parents will guide their children to go that “Where are we going, Dad?” shows us. If a child wants to grow up healthily and safely into a modern citizen with independent personality and free spirit, it is very important for him or her to follow the parents who serve as their first teacher. Maybe this is the real reason why such kind of TV programs could get hot. The truth is that children will go where their parents go; and society will go where the children go.

    In ancient Egypt, the pharaoh(法老) treated the poor message runner like a prince when he arrived at the palace, if he brought good news. However, if the exhausted runner had the misfortune to bring the pharaoh unhappy news, his head was cut off.

    Shades of that spirit spread over today's conversations. Once a friend and I packed up some peanut butter and sandwiches for an outing. As we walked light-heartedly out the door, picnic basket in hand, a smiling neighbor looked up at the sky and said, ”Oh boy, bad day for a picnic. The weatherman says it's going to rain.”I wanted to strike him on the face with the peanut butter and sandwiches. Not for his stupid weather report, for his while!

    Several months ago I was racing to catch a bus. As I breathlessly put my handful of cash across the Greyhound counter, the sales agent said with a broad smile ,”Oh that bus left five minutes ago.” Dreams of head-cutting!

    It's not the news that makes someone angry. It's the unsympathetic attitude with which it's delivered. Everyone must give bad news from time to time, and winning professionals do it with the proper attitude. A doctor advising a patient that she needs an operation does it in a caring way. A boss informing an employee he didn't get the job takes on a sympathetic tone. Big winners know, when delivering any bad news, they should share the feeling of the receiver.

    Unfortunately, many people are not aware of this. When you're tired from a long flight, has a hotel clerk cheerfully said that your room isn't ready yet? When you had your heart set on the toast beef, has your waiter mainly told you that he just served the last piece? It makes you as traveler or diner want to land your fist right on their unsympathetic faces.

    Had my neighbor told me of the upcoming rainstorm with sympathy, I would have appreciated his warming .Had the Greyhound salesclerk sympathetically informed me that my bus had already left, I probably would have said, ”Oh, that's all right. I'll catch the next one.” Big winners, when they bear bad news ,deliver bombs with the emotion the bombarded(被轰炸的)person is sure to have.

    It's OK to say you've never heard of grime (伦敦地下音乐) - unless you're from the UK. That's because this music type was invented in the UK in the early 2000s.

    To someone who's not familiar with underground music culture, it's easy to get confused between hip-hop and grime since they are both noisy. And many people didn't bother to tell them apart，until earlier this month when grime stars like Stormzy and J Hus led this year's Mobo – “music of black origin”, an award in the UK. Just like UK electronic music and hip-hop, from which grime drew influence, it mostly reflects the thoughts of young people. But different from hip-hop, grime singers sing in dialects with strong accents, giving a special flavor to their songs.

    Lady Leshurr，known as the “Grime Queen”, said that she once tried to hide her accent, as she didn't want people to judge her. But one day, she realized that she didn't need to change herself just to please others. And there's no doubt that this is the soul of grime music: be yourself.

    Grime has challenged modem music in its production beauty and its expressions. Also different from the hip-hop culture, which usually focuses on being rich, grime singers pay more attention to social phenomena like those who suffer from disasters and the gap between the rich and poor.

    Although still quite a young music type, grime seems to be getting loved by more and more people. In 2016, the English grime artist Skepta won the Mercury Prize with his album Konnichiwa, beating big names like David Bowie and Radiohead.

    However, no matter whether grime is one day accepted widely or not, one thing is for sure: in grime, singers always stay true to themselves.

    Spending money on a vacation may seem like a luxury（奢侈品）—but occasionally, you have to relax yourself. Here's where to go for a good time at an unbelievable value.

    Captiva Island, Florida

    Keep it simple by looking for seashells, or bicycling, jet skiing; you can even hit the tennis courts. The Summer Getaway package offers a fourth night free and rates from $209 a night, making the average for a four-night stay $157.Kids 12 and under eat breakfast free. You'll get a coupon（优惠券）book with more than $250 in savings on resort outlets（经销店）, from watersports, island cruises and more.

    Reyjavik, Iceland

    STA Travel Beats specializes in taking travelers to music festivals around the globe. It has an eight-day tour, Icelandic Beats, that takes you to the Icelandic Geothermal spas（水疗）, UNESCO world heritage sites, and black sand beaches. End your vacation at the Secret Solstice Festival on June 18. The tour is $1,218,not including airfare.

    Malpais, Costa Rica

    You get daily surfing instruction, sunset surf session, and yoga in the outdoor, oceanfront yoga studio in a week-long tour. As you get mind, body, and spirit together, keep it going with healthy meals at the beachfront restaurant. Prices are $2,895 for shared accommodations, $3,095 for private accommodations with shared bath, and $3,595 for private accommodations.

    Waterville Valley, New Hampshire

    Waterville Valley Resort is surrounded by 100 miles of trails in the White Mountain National Forest. If you get a Freedom Pass, you can save about $100 a day during a six-day tour; the pass enables you daily to have a two-hour mountain bike rental, unlimited tennis, a round of golf, and a kayak, canoe, or paddleboard rental. Rates start at $139 a night.