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题型:阅读理解 题类:常考题 难易度:普通

江苏省泰州市2017-2018学年高二下学期英语期末调研试卷

阅读理解

    MCDONALD'S drew ridicule(嘲笑)in China when it changed its registered name to Jingongmen, or “Golden Arches” in October, after it was sold to a Chinese company. Some on Weibo, a microblogging site, thought it sounded old-fashioned and awkward, others thought that it had hidden meanings of furniture. The fast-food chain was quick to reassure customer that its restaurants would continue to go by Maidanglao, a rough transliteration(音译)that has, over the years, become a recognizable brand name. But for most companies now entering Chinese markets, transliterations are a thing of the past, says Amanda Liu, vice-president of Labbrand, a consultant firm based in Shanghai that advises firms on brand names.

    Companies are instead choosing Chinese names with meanings that capture people's imagination. That often involves going beyond a direct translation. New entrants are taking inspiration from BMW, which is Baoma, or “treasure horse” in China, and from Coca-Cola, which is Kekoukele, or “delicious happiness”.

    The naming process is forcing companies to think harder about the image they want to project in China, says Ms Liu. LinkedIn, a professional networking site owned by Microsoft, chose the name Lingyin, or “leading elite(精英)” in 2014, meaning more uniqueness than its Western name. Her other corporate customers have included Airbnb, Marvel Comics and Haribo. Labbrand tests proposals with focus groups, ensuring that the name has no negative associations in any of the major Chinese dialects.

    A vital part of the process is checking that candidate names have not already been snapped up. The Chinese are energetic trademarkers: in 2015 there were 2.8 million trademarkapplications in China, more than three times those in America and the EU combined. Companiesconsidering entering the Chinese market might often find that their products have already beengiven local names, thanks, for example, to coverage in the press.

    Some even find that their Chinese name has already been trademarked, says Dresden of Harris Bricken, a law firm, either by their own distributors, competitors seeking to block its entry, or counterfeiters(伪造者)taking advantage of soundalikes, etc.

    Perhaps thanks to these mishaps, foreign firms are getting wiser to the importance of naming in China. More Chinese firms are also seeking advice on foreign names, says Ms Liu, as they seek to conquer Western markets. Both know that if they make a mistake, the social-media critics will be waiting.

(1)、The example of McDonald's in Paragraph 1 indicates that ________.
A、it doesn't attract Chinese customers any more B、having a recognizable name is important for companies C、transliteration becomes less popular for many companies D、more foreign companies tend to change their brand names
(2)、According to Paragraphs 2 and 3, with a proper Chinese name, companies entering the Chinese market are trying to ________.
A、project their ads more widely B、ensure that customers are satisfied C、show a good and impressive image D、give inspirations to other companies
(3)、The underlined “snapped up” in Paragraph 4 can be replaced by ________.
A、quickly seized B、properly used C、carefully examined D、completely forgotten
(4)、Which of the following is NOT true according to the passage?
A、Chinese firms also put emphasis on their foreign names. B、There were more trademark applications in China than in America in 2015. C、Some new entrants feel bothered by counterfeiters making use of soundalikes. D、With the Chinese name Lingyin, LinkedIn has more elite members than before.
举一反三
阅读理解。

        Two things changed my life: my mother and a white plastic bike basket. I have thought long and hard about it and it's true. I would be a different person if my mom hadn't turned a silly bicycle accessory into a life lesson I carry with me today.

My mother and father were united in their way of raising children, but it mostly fell to my mother to actually carry it out. Looking back, I honestly don'tknow how she did it. Managing the family budget must have been a very hard task,but she made it look effortless. If we complained about not having what another kid did, we'd hear something like, “I don't care what so –and –so got for his birthday, you are not getting a TV in your room a car for your birthday a lavish sweet-16 party.” We had to earn our allowance by doing chores around the house. I can still remember how long it took to polish the legs of our coffee table. My brothers canno doubt remember hours spent cleaning the house .Like the two little girls growing up at the White House, we made our own beds (no one left the house until that was done) and picked up after ourselves. We had to keep track of our belongings, and if something was lost, it was not replaced.

It was summer and ,one day ,my mother drove me to the bike shop to get a tire fixed—and there it was in the window, White, shiny, plastic and decorated with flowers ,the basket winked at me and I knew —I knew—I had to have it.

       “It's beautiful,” my mother said when I pointed it out to her,” What a neat basket.”

       I tried to hold off at first, I played it cool for a short while. But then I guess I couldn't at and it any longer: “Mom, please can I please, pleaseget it? I‘ll do extra chores for as long as you say, I'll do anything, but I need that basket, I love that basket. Please, Mom .Please?”

         I was desperate.

      “You know,” she said, gently rubbing my back while we both staredat what I believes was the coolest thing ever,” If you save up you could buy thisyourself.”

“By the time I makeenough it'll but gone!”

      “Maybe Roger here could hold it for you,” she smiled at Roger, thebike guy.

“He can't hold it for that long, Mom. Someone else will buy it .Please,Mom, Please?”

      “There might be another way,” she said.

And so our paying plan unfolded. My mother bought the beautiful basket and put it safely in some hiding place I couldn't find. Each week I eagerly counted my growing saving increased by extra work here and there (washing the car ,helpingmy mother make dinner, delivering or collecting things on my bike that already looked naked without the basket in front).And then ,weeks later ,I counted ,re-counted and jumped for joy. Oh, happy day! I made it! I finally had the exact amount we'dagreed upon….

       Days later the unthinkable happened. A neighborhood girl I'd played with millions of times appeared with the exact same basket fixed to her shiny, new bike that already had all the bells and whistles. I rode hard and fast home to tell my mother about this disaster. This horrible turn of events.

And then came the lesson. I've taken with me through my life: ”Honey,Your basket is extra-special,” Mom said, gently wiping away my hot tears.” Yourbasket is special because you paid for it yourself.”

阅读理解。

On one of her trips to New York several years ago, Eudora Welty decided to take a couple of New York friends out to dinner. They settled in at a comfortable East Side cafe and within minutes, another customer was approaching their table.

      “Hey, aren't you from Mississippi?” the elegant, white-haired writer remembered being asked by the stranger. “I'm from Mississippi too.”

      Without a second thought, the woman joined the Welty party. When her dinner partner showed up, she also pulled up a chair

      “They began telling me all the news of Mississippi,” Welty said. “I didn't know what my New York friends were thinking.”

Taxis on a rainy New York night are rarer than sunshine. By the time the group got up to leave, it was pouring outside. Welty's new friends immediately sent a waiter to find a cab. Heading back downtown toward her hotel, her big-city friends were amazed at the turn of events that had changed their Big Apple dinner into a Mississippi.

      “My friends said: 'Now we believe your stories,'” Welty added. “And I said: 'Now you know. These are the people that make me write them.'”

      Sitting on a sofa in her room, Welty, a slim figure in a simple gray dress, looked pleased with this explanation.

      “I don't make them up,” she said of the characters in her fiction these last 50 or so years. “I don't have to.”

Beauticians, bartenders, piano players and people with purple hats, Welty's people come from afternoons spent visiting with old friends, from walks through the streets of her native Jackson, Miss., from conversations overheard on a bus. It annoys Welty that, at 78, her left ear has now given out. Sometimes, sitting on a bus or a train, she hears only a fragment(片段) of a particularly interesting story.

阅读理解

The Enigma(谜)of Beauty

    The search for beauty spans centuries and continents. Paintings of Egyptians dating back over 4,000 years show both men and women painting their nails and wearing makeup. In 18th-century France, wealthy noblemen wore large wigs (假发) of long, white hair to make themselves attractive. Today, people continue to devote a lot of time and money to their appearance.

    There is at least one good reason for the desire to be attractive: beauty is power. Studies suggest that good-looking people make more money, get called on more often in class, and are regarded as friendlier.

    But what exactly is beauty? It's difficult to describe it clearly, and yet we know it when we see it. And our awareness of it may start at a very early age. In one set of studies, six-month-old babies were shown a series of photographs. The faces on the pictures had been rated for attractiveness by a group of college students. In the studies, the babies spent more time looking at the attractive faces than the unattractive ones.

    The idea that even babies can judge appearance makes perfect sense to many researchers. In studies by psychologists, men consistently showed a preference for women with larger eyes, fuller lips, and a smaller nose and chin while women prefer men with large shoulders and a narrow waist. According to scientists, the mind unconsciously tells men and women that these traits——the full lips, clear skin, strong shoulders―equal health and genetic well-being.

    Not everyone thinks the same way, however. “Our hardwiredness can be changed by all sorts of expectations—mostly cultural,” says C. Loring Brace, an anthropologist at the University of Michigan. What is considered attractive in one culture might not be in another. Look at most Western fashion magazines: the women on the pages are thin. But is this “perfect” body type for women worldwide? Scientists' answer is no; what is considered beautiful is subjective and varies around the world. They found native peoples in southeast Peru preferred shapes regarded overweight in Western cultures.

    For better or worse, beauty plays a role in our lives. But it is extremely difficult to describe exactly what makes one person attractive to another. Although there do seem to be certain physical traits considered universally appealing, it is also true that beauty does not always keep to a single, uniform standard. Beauty really is, as the saying goes, in the eye of the beholder.

阅读理解

    Long before they can actually speak, babies pay special attention to the speech they hear around them. Within the first month of their lives, babies' responses to the sound of the human voice will be different from their responses to other sorts of hearing stimulation. They will stop crying when they hear a person talking, but not if they hear a bell or the sound of a rattle. At first, the sounds that a baby notices might be only those words that receive the heaviest emphasis and that often occur at the ends of utterances(讲话,说话). By the time they are six or seven weeks old, babies can detect the difference between syllables pronounced with rising and falling tones. Very soon, these differences in adult stress and intonation can influence babies' emotional states and behavior. Long before they develop actual language comprehension, babies can sense when an adult is happy or angry, attempting to begin or end new behavior, and so on, merely on the basis of clues such as the rate, volume, and melody of adult speech.

    Adults make it as easy as they can for babies to pick up a language by exaggerating(夸张) such clues. One researcher observed babies and their mothers in six diverse cultures and found that, in all six languages, the mothers used simplified utterances and nonsense sounds, and transformed certain sounds into baby talk. Other researchers have noted that when mothers talk to babies who are only a few months old, they exaggerate the pitch, loudness, and intensity of their words. They also exaggerate their facial expressions, hold vowels(元音) longer, and emphasize certain words.

    More significant for language development than their response to general intonation is observation that tiny babies can make relatively fine distinctions between speech sounds. In other words, babies enter the world with the ability to make those precisely perceptual(知觉的,感性的) recognition that are necessary if they are to acquire listening language.

    Babies obviously obtain pleasure from sound input, too: even as young as nine months they will listen to songs or stories, although the words themselves are beyond their understanding. For babies, language is a sensory-motor delight rather than the route to boring meaning that it often is for adults.

阅读理解

    If you make a list of the top ten most challenging jobs in the world, chances are that being a teacher will not make the cut. Let's think about their complex task millions of educators face each day as they try to teach a group of often unfriendly, disorderly kids into intelligent, well-rounded individuals. That surely has to be the toughest job in the world, especially taking into consideration that there is no promotion waiting for them even if they are wildly successful!

    What if these all-important individuals that we often take for granted disappear from our lives? That was what Project Ed and Participant Media's teaching campaign asked filmmakers of all ages to envision for their recently-held contest.

    Their short films were called "A World without Teachers", whose intention was to inspire more young people to become teachers. However, the 62 amazing video submissions (提交物) also serve as a reminder of how terrible things would be if we didn't have these selfless individuals guiding us through life. What was interesting is that even the youngest contestants didn't accept the idea that there's no person to tell them what to do.

    High-school student Savannah Wakefield considered if art as we know today would have been different without teachers. Would C. Monet have discovered his talent for impressionism?

    Miles Horst won the 1,000-dollar prize for the best adult submission, lie pictures n world where teachers are replaced by a "brain box". Youth group winner Marina Barham's video describes a fact we all know but often forget. Teachers don't just teach; they inspire—something that no electronic device, no matter how smart, can do!

    So the next time you think your teacher is being "troublesome" for trying to channel you in the right direction, imagine a life without him/her.

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