Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(监控) in different ways, researchers are discovering new rules. By tracking people's e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.

    “The 'if it bleeds' rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don't care how you're feeling. But when you share a story with your friends, you care a lot more how they react. You don't want them to think of you as a Debbie Downer.”

    Researchers analyzing word-of-mouth communication—e-mails, Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative(消极的), but that didn't necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times' website. He and a colleague analyzed the “most e-mailed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times' readers and made them want to share this positive feeling with others.

    Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.”

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Events listed here are open to everyone. Whether you want to listen to a lecture, learn a new skill, take in a concert or an exhibition, see a play staged by Oxford University students or attend one of our sporting events, there's always something going on.

    Events are subject to change; please contact the organizer for full details.

    Qu Leilei: A Chinese Artist in Britain

    30 November 2017 to 15 April 2018

Contemporary Chinese artist Qu Leilei (born in 1951), now based in London, was a founding member of the creative ‘Stars Group' in the late 1970s, and immigrated to England in 1985. This exhibition shows his progression from calligraphic (书法的) art to an exploration of a new vocabulary of ink language mixing lively brushwork with western technique.

    The Brexit (脱欧) sword hanging over our universities

    29 November 2017

    Lord Bilimoria CBE，the Founder and Chairman of Cobra Beer and President of the University of Birmingham, will talk about Brexit, its influence on our universities, their academics and students as well as the future of international students in the UK.

    Oxford Botanic Garden Christmas Fair

    2-3 December 2017

    Escape the crowds and step inside a wonderland of hand-picked gifts, tasty food and family entertainment. Look through for extra-special Christmas presents at over 30 stands in the heated large tent. Pause for a glass of sweet hot wine and some delicious food, then follow the Alice in Wonderland path around the walled garden before stopping for tea with the Mad Hatter.

    The Art of Partying: A Feast for the Eyes!

    13 December 2017

    From Greek designs and Biblical weddings to Renaissance works and the celebratory styles of the twentieth-century painters, this lecture will examine the popular description of parties in the history of Western Art at the Ashmolean Museum.

    The arm bones of women who lived 7,000 years ago show a surprising level of strength-even higher than today's professional athletes. that's according to a first-ever study comparing prehistoric(史前的) bones to those of living people. The finding suggests a revision of history- the everyday lives of prehistoric women were filled with hard labor, rather than just sitting at home doing lighter tasks while the men struggled and fought for life.

    Before the study, there are no clear records describing how our ancient ancestors lived. It can be easy to forget that bone is a living tissue, one that responds to the difficulties we put our bodies through, "said lead author Alison Macintosh."Physical force and muscle activity both put pressure on the bone. The bone reacts by changing in shape, thickness and other aspects over time.

    Previous studies only compared female bones to contemporary male bones, the researchers said-and that's a problem, because the response of male bones to stress and change is much bigger than that of women. For instance, as humans moved from a hunter-gatherer lifestyle constantly on the move to a more settled agrarian(农耕的) one, changes can be observed in the structure of the shinbone(胫骨)- and these changes were much more evident in men.

    However, a comparison of the bones of prehistoric women to the bones of living female athletes can help us work out a more accurate picture of what those prehistoric women were doing. "By analyzing the bones of living people and comparing them to the ancient bones, we can start to explain the kinds of labor our ancestors were reforming, Macintosh said. What they found was that women's leg strength hasn't changed a great deal, but their arms used to be very powerful. Prehistoric women, the researchers found, had arm strength 11-16 percent stronger than those of modern rowers, and 30 percent stronger than those of non-athletes.

Need a Job This Summer?

    The provincial government and its partners offer many programs to help students find summer jobs. The deadlines and what you need to apply depend on the program.

    Not a student? Go to the government website to learn about programs and online tools available to help people under 30 build skills, find a job or start businesses all year round.

    Jobs for Youth

    If you are a teenager living in certain parts of the province, you could be eligible(符合条件)for this program. Which provides eight weeks of paid employment along with training.

    Who is eligible: Youth 15-18 years old in select communities(社区).

    Summer Company

    Summer Company provides students with hands-on business training and awards of up to $3,000 to start and run their own summer businesses.

    Who is eligible: Students aged 15-29, returning to school in the fall.

    Stewardship Youth Ranger Program

    You could apply to be a Stewardship Youth Ranger and work on local natural resource management projects for eight weeks this summer.

    Who is eligible: Students aged 16 or 17 at time of hire, but not turning 18 before December 31 this year.

    Summer Employment Opportunities(机会)

    Through the Summer Employment Opportunities program, students are hired each year in a variety of summer positions across the Provincial Public Service, its related agencies and community groups.

    Who is eligible: Students aged 15 or older. Some positions require students to be 15 to 24 or up to 29 for persons with a disability.

    If you're planning on travelling, there are a few simple rules about how to make life easier both before and after your journey.

    First of all, always check and double­check departure (起程) time. It is amazing how few people really do this carefully. Once I arrived at the airport a few minutes after ten. My secretary had got the ticket for me and I thought she had said that the plane left at 10：50. When I arrived at the airport, the clerk at the departure desk told me that my flight was closed. Therefore, I had to wait three hours for the next one and missed an important meeting.

    The second rule is to remember that even in this age of credit cards, it is still important to have at least a little of the local currency (货币) with you when you arrive in a country. This can be necessary if you are flying to a place few tourists normally visit. Once I arrived at a place at midnight and the bank at the airport was closed. The only way to get to my hotel was by taxi and because I had no dollars, I offered to pay in pounds instead. "Listen! I only take real money!" the driver said angrily. Luckily I was able to borrow a few dollars from a clerk at the hotel, but it was embarrassing.

    The third and last rule is to find out as much as you can about the weather at your destination before you leave. I feel sorry for some of my workmates who travel in heavy suits and raincoats in May, when it is still fairly cool in London or Manchester, to places like Athens, Rome or Madrid, where it is already beginning to get quite warm during the day.

    At 1,345 meters above sea level, Ben Nevis is not the world's most difficult mountain to climb. But things get considerably tricky if instead of hiking shoes you put on a pair of 5-inch high heels, especially if you're a guy. One English teenager recently proved that it was not impossible.

    Ben Conway, a 19-year-old art student from London, recently took up the challenge as a way to stand out in an application for a scholarship for the School of Communication Arts in Brixton. He started his unusual high-heel climb at 8 a.m., on June 27, and was joined by Callum MacKenzie Allen, a friend from his art foundation year, who videotaped the whole thing for a two-minute video that was used as his application project. The whole climb took five hours and wasn't the smoothest experience.

    Halfway up Ben Nevis, one of his shoes broke, so he had to tape the shoes to his feet to make sure they stayed on. The weather didn't make it easy for him either, as he claimed that it rained pretty much the whole time, and he had to go against 40 to 50 miles an hour winds. Due to these difficult conditions, Ben and his friend had to turn back after reaching 900 meters up the mountain.

    Besides providing a unique art school application project, the high-heel climb also allowed the 19-year-old to raise some money for worthy causes (事业), like Sal's Shoes, which provides footwear for barefoot children around the world.

    "Raising money for charity brings happiness to people's lives and if I can do something ridiculous and bring someone happiness, then that's what it's all about." Ben said.