题型:阅读理解 题类:常考题 难易度:普通
安徽省淮北市第一中学2017-2018学年高二下学期英语6月月考试卷
Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(监控)in different ways, researchers are discovering new rules. By tracking people's e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.
“The 'if it bleeds' rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don't care how you're feeling. But when you share a story with your friends, you care a lot more how they react. You don't want them to think of you as a Debbie Downer.”
Researchers analyzing word-of-mouth communication-e-mails, Web posts and reviews, face-to-face conversations-found that it tended to be more positive than negative, but that didn't necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times' website. He and a Penn colleague analyzed the “most e-mailed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times' readers and made them want to share this positive feeling with others.
Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发)one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.”
Field Trip Day
On Friday, May 16, our class will take a field trip to North Park Zoo. The zoo has lions, elephants, and other interesting animals. Many of the animals we have been studying will be there for us to closely examine.
Our class will be divided into six teams. Each team will have five students and one leader. The leaders are listed in the table.
Team 1 | Miss Banker |
Team 2 | Mrs. Lopez |
Team 3 | Mr. Harper |
Team 4 | Miss Abel |
Team 5 | Mr. Soto |
Team 6 | Mrs. Thomas |
What You Need to Know
The cost is $1.00 for students to enter the zoo. We will leave the school at 9:00 a.m. and return at 2:30 p.m.
On the morning of the trip, the students will be divided into teams. One student from each team will receive a camera. The cameraman will take pictures of the team, the animals, and other fun sights at the zoo.
All members should wear blue shirts. Be sure to wear comfortable shoes because we will be walking all day. Please bring a bag lunch and a drink. We will have a picnic at the park inside the zoo. Bring a healthy snack, such as a piece of fruit and a drink, for later in the day.
When we are at the zoo, always remain with your team. Do not leave the team without asking permission from the team leader.
Feeding the Animals
The ONLY animals that students are allowed to feed are those in the children's Zoo. Special food can be bought at the zoo for 25 cents and given to these animals. Do not feed your lunch to them. It is not food for the animals.
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