Although one might not think so as a result of the disadvantages, thousands and thousands of ads have shown advertising is of great importance to the society in which people live, either in the United Kingdom, or in many other parts of the world .Advertising is necessary as a means of communicating with others, of telling them about the goods and services that are offered, and of which most of them would never get to hear at all if it were not for advertising. And advertising does a great deal to a rising standard of living conditions.

    In talking about advertisement, one should not think only a commercial on television, or an advertisement in the newspaper or magazines and—in the sense of communication—even the spoken or written words of salesmen. After all, the roots of advertising are to be found in the market place in the ancient times.

    For many years it was thought that it was not enough to just produce goods and supply services. It is only more recently that people came to understand the production of goods would be a waste of resources unless those goods can be sold at fair price within a reasonable time period. In the competitive society in which we live, it is very important that we go out and sell what we have to offer, and advertising plays an important part, whether selling at home or in export market. Around 2 percent of the UK national product is spent on advertising. But it must be thought that this advertising tries to sell goods to customers who do not buy them. Of course, advertising does try to catch the eyes of the buyer, but if the product one has bought does not match what the advertisement had described, it is extremely unlikely that the goods will sell well.

    From roller coasters to adventure tours performances to experiments, there are plenty of exciting attractions in the UK. Here is our pick of the best attractions that children can visit.

    The Natural History Museum

Why go: This really is the grandfather of all London museums—the beauty of the building and the amazing exhibits. Look out for the whale skeleton(骨架) occupying the entry hall, but don't miss the largest piece of gold (or a model of it) in the minerals gallery. You can easily spend a day here—tasty steaks, sandwiches and pizzas. Try to avoid weekends, because the crowds are larger

    Best for: Children aged 5 and over. If time is limited, families should go quickly and directly towards the dinosaur gallery, because it's really wonderful.

    Details: Entry is free, although there is a charge for some temporary exhibitions

    Legoland

    Why go: Some 80 million Lego bricks have gone into the creation of this colourful park. There are thrilling rides and countless ways to spend money in shops. Yes, the queues can be long (unless you pay extra for the queue-jumping equipment, which is useful though it does not cover all rides)

    Best for: Legoland is aimed at children under10s, with pre-schoolers particularly well catered for in Duplo Valley

    Details: ￡32 per person; under 3s go free. 25 per cent discount for booking online more than seven days in advance.

Warner Bros. Studio Tour London —The Making of Harry Potter

    Why go: You've read the books, you've watched the films, but no Harry Potter fan will want to miss the chance to go behind the scenes at the film studios where all eight of the movies were made. Sharing the secrets behind the most successful film series of all time and yet still managing to keep the sense of magic alive, this studio tour gives visitors access to two locations filled with original sets and costumes

    Best for: Children aged 7 and over, and anyone with an interest in filmmaking

    Details: ￡39 adults; ￡31 children; under 4s go free

    A food additive (添加剂) is any substance that is added to food. Many people are put off by the idea of "chemicals in food." The truth is that all food is made up of chemicals. Natural substances like milk, as well as man-made ones like drinks on sale in the market, can be described by chemical formulas. Some chemical substances are indeed harmful, but a person who refused to consume any chemicals would find nothing to eat.

    The things we eat can be divided into natural and man-made substances. Some people feel that only natural foods are healthy and that all man-made ingredients are to be avoided. But many natural chemicals, found in plants and animals, are harmful when eaten, and some laboratory-made substances increase the nutritional value of food. Other chemicals have natural and man-made forms that are exactly alike: vitamin C is vitamin C, whether it comes from a test tube or from an orange. Like "chemical", "man-made" doesn't necessarily mean "not fit to eat".

    Food additives are used for many reasons. We add sugar and salt and other things to foods we prepare at home to make them taste better. Food producers have developed a range of additives that stabilize, thicken, harden, keep wet, keep firm, or improve the appearance of their products. Additives can make food more convenient or nutritious, give it a longer shelf life, and make it more attractive to the consumer, thus increasing the sales and profits of the producers.

    Food additives are presently the centre of a storm of serious argument. Food producers have been known to use additives that have not been proved safe; some substances in common use have been proved unsafe and have been taken off the market. Many people feel there's a risk of eating food to which anything has been added. But food additives are now regulated by the FDA of the federal government, and new additives will go through strict testing before they can be placed on the market. For most people, the chances of developing serious side effects (副作用) from the long-term use of presently approved (批准) food additives are very small.

    Will it matter if you don't take your breakfast? A short time ago, a test was given in the United States. People of different ages, from 12 to 83, were asked to have a test. During the test, these people were given all kinds of breakfast, and sometimes they got no breakfast at all. Scientists wanted to see how well their bodies worked when they had eaten different kinds of breakfast.

    The results show that if a person eats a right breakfast, he or she will work better than if he or she has no breakfast. If a student has fruit, egg, bread and milk before going to school, he or she will learn more quickly and listen more carefully.

    The result is opposite to what some people think. Having no breakfast will not help you lose weight. This is because people become so hungry at noon that they eat too much for lunch. They will gain weight (增加体重) instead of losing it. You will lose more weight if you decrease your other meals.

    Babies born in summer are more likely to become short-sighted in late life, a study has shown.

    As many as a quarter of all cases of short-sightedness are caused by too great an exposure to sunlight in the first weeks of life, say eye experts.

    They are advising all parents to put sunglasses on their babies during the first weeks.

    Scientists had already established that over-exposure to sunlight caused shortsightedness in animals.

    Researchers who compared the months in which babies were born with whether they needed glasses later on say the principle also applies to humans.

    A study of almost 300, 000 young adults-the largest of its kind-showed that those born in June and July had a 25 per cent greater chance of becoming severely short-sighted than those born in December or January.

    Research leader Professor Michael Belkin, of Tel Aviv University, said it was because prolonged illumination(光照) causes the eyeball to lengthen-causing short-sightedness.

    Hence the more light a newborn is exposed to, the more the eyeball lengthens and the worse the short-sightedness will be.

    The mechanism which lengthens the eyeball is associated with levels of melatonin(褪黑激素), a pigment (色素) which protects the skin against harmful rays of the sun.

    In young babies not enough melatonin is released as protection, meaning they are more vulnerable to sunburn and changes to eyeball shape.

    Sight expert Professor Daniel O'Leary, of Anglia Ruskin University in Cambridge, said "At the moment we don't know the precise cause of why light exposure affects sight, but the evidence seems to prove that it is one of the reasons for people becoming shortsighted."

In May, 2023, the National Museum of China (NMC) launched {#blank#}1{#/blank#}(it) first original stage play, Joyful Songs In A Flourishing Age,as part of a project seeking to make cultural heritage active again. 

Inspired by The Pottery Storyteller Beating A Drum,a piece in the NMC's collection from the Eastern Han Dynasty, {#blank#}2{#/blank#} play presented a fantasy "dialogue" between the ancient ceramic(陶瓷的) figures and the audience while {#blank#}3{#/blank#}(integrate) art forms such as drama, musical and opera. 

Dialogues {#blank#}4{#/blank#} time and space are happening in new ways at the NMC. The bronze(青铜) exhibits from the Xia, Shang and Zhou dynasties {#blank#}5{#/blank#}(display) inside the NMC's Ancient China exhibition hall often lead visitors {#blank#}6{#/blank#}(impress) by ancient Chinese civilization. Collectible cards featuring {#blank#}7{#/blank#}(image) of the museum's collections have also proven quite popular with visitors. 

Since 2018, the NMC {#blank#}8{#/blank#}(develop) virtual exhibition halls and published short videos on its social media platforms. Therefore, visitors can enjoy exhibitions online, getting a taste of Chinese culture without even leaving their homes. Not only can cultural and creative products bridge gaps, {#blank#}9{#/blank#} they can also help visitors better relate to {#blank#}10{#/blank#}(hide) cultural meanings.