Last year, I was on a plane with my friend, waiting for it to take off. The pilot's voice was heard throughout the plane: “Sorry for the delay, ladies and gentlemen. Our engines don't work. We are going to jump-start them. Once we get them going, we'll get up in the air and see what happens.”

    That was all he said. “See what happens? Shouldn't we have had a better plan than that?” At that point, I could only laugh nervously. One woman started crying: “Oh, no! We are going to crash!” There are sighs of desperation and anxiety, and we hadn't even taken off yet.

    The pilot even seemed unhappy. He told us one engine was working double time, and his plan was to get up in the air and see what happens! Then we did. We got up in the air, and what happened? Nothing. We arrived in Norfolk, and no sooner had the wheels touched down than applause burst out as everyone on the airplane breathed a sigh of relief.

    All too often, people stop achieving their goals just because they don't have a guaranteed result. But success will never be guaranteed. The best thing that you can do is to just get up in the air, and see what happens.

    If your aim is to build a business, then get up in the air and see what happens! Don't give yourself all the reasons why you can't. Do not wait until you have everything you need. You never will.

    If your goal is to start a friendship, say “Hello”, get up in the air and see what happens! The results could be very rewarding. If your goal is to learn a new skill, get up in the air and see what happens! It might not be as difficult as you think. It could be fun!

    No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.

    Let's take a man we'll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn't make the bricks for his house, grind the wheat for his flour, or cut his trees into boards. He also did not make the plows(犁), the work boots, or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.

    Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good  plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.

    How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.

    Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.

    A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people's attention.

    A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today's world.

    For a long time being happy was considered natural, and there was nothing special to do about it. Now we know that we can work at getting along well with other people. It is possible to act in such a way that other people will like us better.

    One way is being unselfish, not wanting everything your own way or asking for the best share of everything, including the attention of your friends. Another way is to look for good points, not bad ones in other people.

    You don't have to be spineless(无骨气的)in order to be popular. In fact, you will be liked and respected(尊重)if you are not afraid to stand up for your rights(权利). But do it politely and pleasantly. One way to develop a good character is being friendly and polite to your own group, to older people, to strangers and especially to those who do not look important or do not interest you.

    You cannot expect to be perfect, so you must learn not to be too unhappy when you make a mistake. Everyone makes mistakes, and no one is to be blamed unless he refuses to learn from them. Many young people become discouraged(泄气的) when they know their unpleasant qualities—selfishness, laziness, etc. Just remember that we all have some of these faults and have to fight against them.

    When something is wrong, it is best to try to make it right. Perhaps you don't like a teacher or a classmate. Try to see why, and look at yourself, too. Make sure that you are not doing something to make others dislike you. In time, things may turn out all right, then you simply have to learn to get along the best you can with the situation, without thinking too much about it. Worrying never helps in a situation you can't change.

Benjamin West, the father of American painting, showed his talent for art when he was only six years of age. But he did not know about brushes before a visitor told him he needed one. In those days, a brush was made from camel's hair. There were no camels nearby. Benjamin decided that cat hair would work instead. He cut some fur from the family cat to make a brush.

The brush did not last long. Soon Benjamin needed more fur. Before long, the cat began to look ragged(蓬乱). His father said that the cat must be sick. Benjamin was forced to admit what he had been doing.

The cat's lot was about to improve. That year, one of Benjamin's cousins, Mr. Pennington, came to visit. He was impressed with Benjamin's drawings. When he went home, he sent Benjamin a box of paint and some brushes. He also sent six engravings (版画) by an artist. These were the first pictures and first real paint and brushes Benjamin had ever seen.

In 1747, when Benjamin was nine years old, Mr. Pennington returned for another visit. He was amazed at what Benjamin had done with his gift. He asked Benjamin's parents if he might take the boy back to Philadelphia for a visit.

In the city, Mr. Pennington gave Benjamin materials for creating oil paintings. The boy began a landscape (风景) painting. William Williams, a well-known painter, came to see him work. Williams was impressed with Benjamin and gave him two classic books on painting to take home. The books were long and dull. Benjamin could read only a little, having been a poor student. But he later said, "Those two books were my companions by day, and under my pillow at night." While it is likely that he understood very little of the books, they were his introduction to classical paintings. The nine-year-old boy decided then that he would be an artist.

Life in the future will be very different from that today. Between then and now many changes will take place (发生), but what will the changes be?

The population is growing fast. There will be many people in the world and most of them will live longer than people now. Computers will be much smaller and more useful, and there will be at least one in every home. And computer studies will be one of the most important subjects at school then. 

People will work fewer hours than they do now and they will have more free time for sports, watching TV and travelling. Travelling will be much easier and cheaper. And more people will go to other countries for holidays. 

Work in the future will be different too. Robots(机器人) can do dangerous and hard work. Because of this, many people will not have enough work to do. This will be a problem.